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SIGNIFICANT ACCOUNTING POLICIES (Details 4)
12 Months Ended
Dec. 31, 2015
Finite lived Intangible assets  
Estimated useful lives (years) 8 years
Product brands  
Finite lived Intangible assets  
Estimated useful lives (years) 9 years
Product brands | Minimum  
Finite lived Intangible assets  
Estimated useful lives (years) 1 year
Product brands | Maximum  
Finite lived Intangible assets  
Estimated useful lives (years) 25 years
Corporate brands  
Finite lived Intangible assets  
Estimated useful lives (years) 17 years
Corporate brands | Minimum  
Finite lived Intangible assets  
Estimated useful lives (years) 4 years
Corporate brands | Maximum  
Finite lived Intangible assets  
Estimated useful lives (years) 20 years
Product rights  
Finite lived Intangible assets  
Estimated useful lives (years) 8 years
Product rights | Minimum  
Finite lived Intangible assets  
Estimated useful lives (years) 2 years
Product rights | Maximum  
Finite lived Intangible assets  
Estimated useful lives (years) 15 years
Partner relationships  
Finite lived Intangible assets  
Estimated useful lives (years) 3 years
Partner relationships | Minimum  
Finite lived Intangible assets  
Estimated useful lives (years) 4 years
Partner relationships | Maximum  
Finite lived Intangible assets  
Estimated useful lives (years) 9 years
Technology and other  
Finite lived Intangible assets  
Estimated useful lives (years) 7 years
Technology and other | Minimum  
Finite lived Intangible assets  
Estimated useful lives (years) 1 year
Technology and other | Maximum  
Finite lived Intangible assets  
Estimated useful lives (years) 10 years