SIGNIFICANT ACCOUNTING POLICIES (Details 5) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2013 segments	Dec. 31, 2012	Dec. 31, 2011
SIGNIFICANT ACCOUNTING POLICIES
Number of geographic reporting units	4
Number of reporting units	3
Advertising Costs
Advertising costs	$ 8.8
Advertising expenses	$ 277.3	$ 157.6	$ 106.3
Tax benefit recognition, measurement percentage	50.00%
Minimum period to classify uncertain tax position liabilities as long term liabilities	1 year
Three largest U.S. wholesaler customers
Revenue Recognition
Number of largest wholesale customers	3