SIGNIFICANT ACCOUNTING POLICIES (Details 4)	12 Months Ended
	Dec. 31, 2012
Product brands | Minimum
Finite lived Intangible assets
Estimated useful life	1 year
Product brands | Maximum
Finite lived Intangible assets
Estimated useful life	25 years
Corporate brands | Minimum
Finite lived Intangible assets
Estimated useful life	4 years
Corporate brands | Maximum
Finite lived Intangible assets
Estimated useful life	20 years
Product rights | Minimum
Finite lived Intangible assets
Estimated useful life	1 year
Product rights | Maximum
Finite lived Intangible assets
Estimated useful life	20 years
Partner relationships | Minimum
Finite lived Intangible assets
Estimated useful life	2 years
Partner relationships | Maximum
Finite lived Intangible assets
Estimated useful life	9 years
Out-licensed technology and other | Minimum
Finite lived Intangible assets
Estimated useful life	3 years
Out-licensed technology and other | Maximum
Finite lived Intangible assets
Estimated useful life	10 years