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Revenue Recognition (Tables)
3 Months Ended
May 02, 2020
Revenue from Contract with Customer [Abstract]  
Summary of Revenue by Type of Contract
The following table sets forth our revenue by type of contract (in thousands):

13 Weeks Ended
May 2, 2020
13 Weeks Ended
May 4, 2019
Store sales (1)
$122,849  $293,289  
Ecommerce sales (2)
8,871  13,744  
Licensee commissions (3)
2,553  7,124  
Net sales134,273  314,157  
Credit card revenue (4)
817  2,564  
Breakage revenue (5)
3,010  2,538  
Other82  123  
Other revenue3,909  5,225  
Total revenue$138,182  $319,382  
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(1)Store sales are net of any returns, discounts and percentage-off coupons. Store sales include $11.4 million and $3.9 million sales generated online and either shipped from store or picked up in store by our customers for the 13 weeks ended May 2, 2020 and May 4, 2019, respectively.
(2)Ecommerce sales are net of any returns, discounts and percentage-off coupons. Ecommerce sales are online orders fulfilled from our warehouse or shipped directly from our vendors.
(3)Licensed department commissions are net of any returns.
(4)Credit card revenue earned from Synchrony programs, partially offset by rewards program costs.
(5)Breakage revenue earned on unused gift and merchandise return cards and unused certificates and loyalty reward points.
Summary of Gross Up of Sales Return Reserve
The following table sets forth the gross-up of the sales return reserve (in thousands):

 May 2, 2020February 1, 2020May 4, 2019
Reserve for sales returns$(3,652) $(3,763) $(6,286) 
Cost of inventory returns2,576  2,160  3,372  
Summary of Contract Liabilities and Their Relationship to Revenue
The following table sets forth the contract liabilities and their relationship to revenue (in thousands):

 May 2, 2020February 1, 2020May 4, 2019
Deferred revenue contracts$(9,032) $(9,424) $(10,617) 
Gift card liability(10,154) (11,488) (9,631) 
Credit card reward liability(5,743) (7,261) (5,510) 
Liability for deferred revenue$(24,929) $(28,173) $(25,758) 
Summary of Amounts Included in Contract Liabilities
The following table sets forth a rollforward of the amounts included in contract liabilities for the periods presented (in thousands):

 13 Weeks Ended
May 2, 2020
13 Weeks Ended
May 4, 2019
Beginning balance$28,173  $28,846  
Current period gift cards sold and loyalty reward points earned4,261  7,501  
Net sales from redemptions (1)
(4,103) (7,651) 
Breakage and amortization (2)
(3,402) (2,938) 
Ending balance$24,929  $25,758  
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(1)$2.8 million and $4.4 million in net sales from redemptions were included in the beginning balance of contract liabilities for the 13 weeks ended May 2, 2020 and May 4, 2019, respectively.
(2)$3.2 million and $2.8 million in breakage and amortization were included in the beginning balance of contract liabilities for the 13 weeks ended May 2, 2020 and May 4, 2019, respectively.