UNITED
STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
CURRENT REPORT
Pursuant To Section 13 or 15(d) of The Securities Exchange Act of 1934
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
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Emerging growth company
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Item 8.01 | Other Events. |
On July 30, 2020, the Company issued a press release entitled “Royal Caribbean Group sets sail with updated corporate identity.” A copy of the press release related to this announcement is filed as Exhibit 99.1 to this Form 8-K and incorporated herein by reference.
Item 9.01 | Financial Statements and Exhibits |
(d) | Exhibits |
Exhibit 104 — Cover Page Interactive Data File (embedded within the Inline XBRL document)
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
ROYAL CARIBBEAN CRUISES LTD. | |||
Date: | July 30, 2020 | By: | /s/ Bradley H. Stein |
Name: | Bradley H. Stein | ||
Senior Vice President, General Counsel & Secretary |
Exhibit 99.1
FOR IMMEDIATE RELEASE
Royal Caribbean Group sets sail with updated corporate identity
MIAMI, July 30, 2020 – When a company is known for raising the bar on design and innovation, nothing is exempt from the mantra of continuous improvement—not even the company’s own name.
That’s why Royal Caribbean Cruises Ltd. is now known by a new moniker: Royal Caribbean Group (NYSE: RCL).
“The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Royal Caribbean Group chairman and CEO Richard Fain. |
The company’s flagship cruise line brands – Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises – are all now proud members of Royal Caribbean Group.
Royal Caribbean Group’s logo has also been updated. The company’s iconic crown and anchor emblem has been sharpened and made more symmetrical, and now resides inside a circle at all times.
The Royal Caribbean Group identity was designed by Chermayeff & Geismar & Haviv. |
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About Royal Caribbean Group
Royal Caribbean Group (NYSE: RCL) is the operating business name for Royal Caribbean Cruises Ltd. Royal Caribbean Group is the owner of four global cruise vacation brands: Royal Caribbean International, Celebrity Cruises, Silversea and Azamara. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate 63 ships with an additional 16 on order as of July 10, 2020. Learn more at www.rclcorporate.com or www.rclinvestor.com.
Media contact: Jonathon Fishman
Email: corporatecommunications@rccl.com
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Cover |
Jul. 30, 2020 |
---|---|
Cover [Abstract] | |
Document Type | 8-K |
Amendment Flag | false |
Document Period End Date | Jul. 30, 2020 |
Entity File Number | 1-11884 |
Entity Registrant Name | ROYAL CARIBBEAN CRUISES LTD. |
Entity Central Index Key | 0000884887 |
Entity Tax Identification Number | 98-0081645 |
Entity Incorporation, State or Country Code | N0 |
Entity Address, Address Line One | 1050 Caribbean Way |
Entity Address, City or Town | Miami |
Entity Address, State or Province | FL |
Entity Address, Postal Zip Code | 33132 |
City Area Code | 305 |
Local Phone Number | 539-6000 |
Written Communications | false |
Soliciting Material | false |
Pre-commencement Tender Offer | false |
Pre-commencement Issuer Tender Offer | false |
Title of 12(b) Security | Common stock, par value $0.01 per share |
Trading Symbol | RCL |
Security Exchange Name | NYSE |
Entity Emerging Growth Company | false |
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