10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2008

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE TRANSITION PERIOD FROM              TO             

Commission File number: 1-11106

PRIMEDIA Inc.

(Exact name of registrant as specified in its charter)

Delaware	13-3647573
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)
3585 Engineering Drive, Norcross, Georgia	30092
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code (678) 421-3000

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer  ¨ Accelerated filer  x Non-accelerated filer  ¨
(Do not check if a smaller reporting company) Smaller reporting company  ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Common Stock	Outstanding Shares at November 3, 2008
Common Stock, par value $0.01 per share	44,188,810

PRIMEDIA Inc.

INDEX

Part I. Financial Information:
Item 1.	Financial Statements (Unaudited)
	Condensed Consolidated Balance Sheet as of September 30, 2008 and December 31, 2007	1
	Condensed Consolidated Statement of Operations for the three months ended September 30, 2008 and 2007	2
	Condensed Consolidated Statement of Operations for the nine months ended September 30, 2008 and 2007	3
	Condensed Consolidated Statement of Changes in Stockholders’ Deficiency for the nine months ended September 30, 2008	4
	Condensed Consolidated Statement of Cash Flows for the nine months ended September 30, 2008 and 2007 (restated)	5
	Notes to Condensed Consolidated Financial Statements	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	20
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	31
Item 4.	Controls and Procedures	32
Part II. Other Information:
Item 1A.	Risk Factors	33
Item 6.	Exhibits	33
	Signatures	34

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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Balance Sheet (Unaudited)

	September 30, 2008			December 31, 2007
	(Dollars in thousands, except per share data)
Assets
Current assets:
Cash and cash equivalents	$	23,370		$	14,709
Available for sale securities		—			15,425
Accounts receivable (net of allowance for doubtful accounts of $1,415 and $1,271 at September 30, 2008 and December 31, 2007, respectively)		28,556			27,692
Inventories		1,561			742
Prepaid expenses and other		9,963			8,155
Assets of businesses held for sale		—			5,793
Total current assets		63,450			72,516
Property and equipment (net of accumulated depreciation and amortization of $79,935 and $82,760 at September 30, 2008 and December 31, 2007, respectively)		17,334			18,424
Intangible assets, net		24,464			26,426
Goodwill		129,305			129,286
Other non-current assets		35,153			10,212
Total assets	$	269,706		$	256,864
Liabilities and stockholders’ deficiency
Current liabilities:
Accounts payable	$	10,766		$	14,174
Accrued expenses and other		37,962			48,991
Deferred revenue		1,918			1,942
Revolving credit facility		13,200			—
Current maturities of long-term debt and capital lease obligations		3,101			5,262
Liabilities of businesses held for sale		—			2,484
Total current liabilities		66,947			72,853
Long-term debt		246,268			247,575
Deferred revenue		9,775			11,050
Deferred income taxes		13,853			12,264
Other non-current liabilities		56,813			56,947
Total liabilities		393,656			400,689
Commitments and contingencies (Note 16)
Stockholders’ deficiency:
Common stock - par value $0.01; 350,000,000 shares authorized; 45,582,077 and 45,572,518 shares issued at September 30, 2008 and December 31, 2007, respectively; 44,175,009 and 44,165,450 shares outstanding at September 30, 2008 and December 31, 2007, respectively		455			455
Additional paid-in capital (including warrants of $31,690 at September 30, 2008 and December 31, 2007)		2,371,821			2,370,428
Accumulated deficit		(2,418,498	)		(2,436,719	)
Common stock in treasury, at cost (1,407,068 shares at September 30, 2008 and December 31, 2007)		(75,877	)		(75,877	)
Accumulated other comprehensive loss		(1,851	)		(2,112	)
Total stockholders’ deficiency		(123,950	)		(143,825	)
Total liabilities and stockholders’ deficiency	$	269,706		$	256,864

The accompanying notes are an integral part of these condensed consolidated financial statements.

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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Operations (Unaudited)

	Three Months Ended September 30,
	2008			2007
	(Dollars in thousands, except per share data)
Revenue, net:
Advertising	$	62,932		$	65,483
Distribution		13,482			14,773
Total revenue, net		76,414			80,256
Operating costs and expenses:
Cost of goods sold (exclusive of depreciation and amortization of property and equipment)		6,377			7,427
Marketing and selling		17,926			21,169
Distribution and circulation		21,491			21,819
General and administrative expenses		10,964			15,395
Other general expenses		1,617			1,621
Depreciation and amortization of property and equipment		3,774			3,205
Amortization of intangible assets		636			1,070
Provision for restructuring costs		202			6,578
Operating income		13,427			1,972
Other income (expense):
Interest expense		(4,741	)		(13,982	)
Amortization of deferred financing costs		(224	)		(349	)
Other income (expense), net		314			(45,212	)
Income (loss) from continuing operations before (provision) benefit for income taxes		8,776			(57,571	)
(Provision) benefit for income taxes		(128	)		21,214
Income (loss) from continuing operations		8,648			(36,357	)
Discontinued operations, net of tax (including gain on sale of businesses, net of tax of $588 and $442,501 in 2008 and 2007, respectively)		3,312			430,109
Net income	$	11,960		$	393,752
Basic and diluted earnings (loss) per common share:
Continuing operations	$	0.20		$	(0.82	)
Discontinued operations		0.07			9.74
Net income	$	0.27		$	8.92
Dividends declared per share of common stock outstanding	$	0.07		$	2.15
Weighted-average basic shares of common stock outstanding		44,175,009			44,137,802
Weighted-average diluted shares of common stock outstanding		44,188,562			44,137,802

The accompanying notes are an integral part of these condensed consolidated financial statements.

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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Operations (Unaudited)

	Nine Months Ended September 30,
	2008			2007
	(Dollars in thousands, except per share data)
Revenue, net:
Advertising	$	189,481		$	192,579
Distribution		41,215			43,088
Total revenue, net		230,696			235,667
Operating costs and expenses:
Cost of goods sold (exclusive of depreciation and amortization of property and equipment)		20,137			22,104
Marketing and selling		57,543			62,917
Distribution and circulation		64,106			62,620
General and administrative expenses		38,526			44,027
Other general expenses		4,868			4,441
Depreciation and amortization of property and equipment		10,389			9,310
Amortization of intangible assets		2,043			2,663
Provision for restructuring costs		1,898			9,181
Operating income		31,186			18,404
Other income (expense):
Interest expense		(14,599	)		(72,093	)
Amortization of deferred financing costs		(697	)		(1,517	)
Other income (expense), net		843			(41,304	)
Income (loss) from continuing operations before (provision) benefit for income taxes		16,733			(96,510	)
(Provision) benefit for income taxes		(2,397	)		35,869
Income (loss) from continuing operations		14,336			(60,641	)
Discontinued operations, net of tax (including gain on sale of businesses, net of tax of $2,052 and $483,761 in 2008 and 2007, respectively)		13,151			564,720
Net income	$	27,487		$	504,079
Basic and diluted earnings (loss) per common share:
Continuing operations	$	0.32		$	(1.37	)
Discontinued operations		0.30			12.80
Net income	$	0.62		$	11.43
Dividends declared per share of common stock outstanding	$	0.21		$	2.15
Weighted-average basic shares of common stock outstanding		44,173,820			44,107,607
Weighted-average diluted shares of common stock outstanding		44,193,870			44,107,607

The accompanying notes are an integral part of these condensed consolidated financial statements.

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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Changes in Stockholders’ Deficiency (Unaudited)

Nine Months Ended September 30, 2008

	Common Stock			Additional Paid-in Capital		Accumulated Deficit			Common Stock in Treasury			Accumulated Other Comprehensive Loss			Total Stockholders’ Deficiency
	Shares	Par Value
	(Dollars in thousands, except per share data)
Balance at December 31, 2007	45,572,518	$	455	$	2,370,428	$	(2,436,719	)	$	(75,877	)	$	(2,112	)	$	(143,825	)
Comprehensive income:
Net income	—		—		—		27,487			—			—			27,487
Other comprehensive income
Change in unrealized net gains and losses on cash flow hedges	—		—		—		—			—			261			261
Total comprehensive income																27,748
Non-cash charges for stock-based compensation	—		—		1,350		—			—			—			1,350
Issuances of common stock, net	9,559		—		43		—			—			—			43
Cash dividends declared per share of common stock ($0.21 per share)	—		—		—		(9,266	)		—			—			(9,266	)
Balance at September 30, 2008	45,582,077	$	455	$	2,371,821	$	(2,418,498	)	$	(75,877	)	$	(1,851	)	$	(123,950	)

Total comprehensive income for the three months ended September 30, 2008 and 2007 was $12.9 million and $393.8 million, respectively.

Total comprehensive income for the nine months ended September 30, 2007 was $504.1 million.

The accompanying notes are an integral part of these condensed consolidated financial statements.

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PRIMEDIA INC. AND SUBSIDIARIES

Condensed Consolidated Statement of Cash Flows (Unaudited)

	Nine Months Ended September 30,
	2008			2007
	(Dollars in thousands)
				(As restated; see Note 1)
Operating activities:
Net income	$	27,487		$	504,079
Adjustments to reconcile net income to net cash used in operating activities:
Gain on sales of businesses, net		(2,052	)		(483,761	)
Deferred income taxes		1,589			(60,043	)
Loss on redemption of debt		103			44,339
Other, net		18,822			29,618
Changes in operating assets and liabilities		(46,269	)		(68,032	)
Net cash used in operating activities		(320	)		(33,800	)
Investing activities:
Purchases of available for sale securities		—			(194,800	)
Proceeds from sales of available for sale securities		15,425			164,800
Payments for equity investments		(14	)		—
Additions to property and equipment		(7,884	)		(15,785	)
Proceeds from sales of businesses		2,369			1,352,626
Payments related to the sale of businesses		—			(20,816	)
Payments for businesses acquired, net of cash acquired		—			(34,129	)
Net cash provided by investing activities		9,896			1,251,896
Financing activities:
Payment of dividends on common stock		(9,266	)		(95,010	)
Net borrowings under revolving credit facility		13,200			—
Borrowings under credit agreements		—			282,800
Repayments of borrowings under credit agreements		(1,875	)		(528,800	)
Capital lease payments		(338	)		(696	)
Payments for redemption of senior notes		(2,679	)		(859,735	)
Deferred financing costs paid		—			(6,263	)
Proceeds from issuances of common stock, net		43			718
Other		—			(114	)
Net cash used in financing activities		(915	)		(1,207,100	)
Increase in cash and cash equivalents		8,661			10,996
Cash and cash equivalents, beginning of period		14,709			5,828
Cash and cash equivalents, end of period	$	23,370		$	16,824
Supplemental information:
Cash paid for interest, including interest on capital and restructured leases	$	14,594		$	84,417
Cash paid for income taxes, net of refunds received	$	11,383		$	17,627
Cash paid for restructuring costs, net of sublease receipts	$	5,965		$	7,516
Noncash investing and financing activities:
Equipment acquisitions under capital leases	$	1,321		$	—
Businesses acquired:
Fair value of assets acquired	$	—		$	34,435
(Liabilities assumed) net of deferred purchase price payments		—			(306	)
Payments for businesses acquired, net of cash acquired	$	—		$	34,129

The accompanying notes are an integral part of these condensed consolidated financial statements.

5

PRIMEDIA INC. AND SUBSIDIARIES

Notes to Condensed Consolidated Financial Statements (Unaudited)

Note 1. Summary of Significant Accounting Policies

Basis of Presentation

PRIMEDIA Inc., together with its subsidiaries, is herein referred to as either “PRIMEDIA” or the “Company” unless the context implies otherwise. In the opinion of the Company’s management, the condensed consolidated financial statements present fairly the consolidated financial position of the Company as of September 30, 2008 and December 31, 2007, the results of consolidated operations of the Company for the three and nine months ended September 30, 2008 and 2007, consolidated changes in stockholders’ deficiency of the Company for the nine months ended September 30, 2008, and consolidated cash flows of the Company for the nine months ended September 30, 2008 and 2007. The adjustments, consisting of normal recurring accruals, considered necessary for a fair presentation have been included. The condensed consolidated balance sheet as of December 31, 2007 has been derived from the Company’s audited consolidated balance sheet included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2007 (the “10-K”). All intercompany accounts and transactions have been eliminated in consolidation. These statements should be read in conjunction with the Company’s annual consolidated financial statements and related notes for the year ended December 31, 2007, which are included in the 10-K. The operating results for the three and nine months ended September 30, 2008 are not necessarily indicative of the results that may be expected for a full year. Certain amounts in the prior period’s condensed consolidated statement of operations and related notes have been reclassified due to discontinued operations to conform to the presentation for the three and nine months ended September 30, 2008.

The Company adopted the provisions of Financial Accounting Standards Board Interpretation No. 48 (“FIN 48”), Accounting for Uncertainty in Income Taxes, on January 1, 2007 and, as a result, recognized a liability for uncertain tax positions and related interest and penalties of $16.1 million, which was accounted for as an increase to the January 1, 2007 balance of accumulated deficit, net of any valuation allowance impact. The total amount of unrecognized tax benefits as of January 1, 2007 was $102.5 million. In addition to the unrecognized tax benefits, the Company had $3.7 million of interest and penalties accrued as of January 1, 2007. The FIN 48 liability is included in other non-current liabilities in the condensed consolidated balance sheet.

Recent Accounting Pronouncements

SFAS No. 157

In September 2006, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standards (“SFAS”) No. 157, Fair Value Measurements, which provides guidance on how companies should measure fair value when they are required to use a fair value measure for recognition or disclosure purposes under accounting principles generally accepted in the U.S. (“GAAP”). SFAS No. 157 creates a common definition of fair value to be used throughout GAAP and prescribes methods for measuring fair value, which are intended to make the measurement of fair value more consistent and comparable across companies.

SFAS No. 157 establishes a three-tiered hierarchy to prioritize inputs used to measure fair value. Those tiers are defined as follows:

• Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.

• Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability, either directly or indirectly. If the asset or liability has a specified (contractual) term, a Level 2 input must be observable for substantially the full term of the asset or liability.

• Level 3 inputs are unobservable inputs for the asset or liability.

The highest priority in measuring assets and liabilities at fair value is placed on the use of Level 1 inputs, while the lowest priority is placed on the use of Level 3 inputs.

This statement also expands the related disclosure requirements in an effort to provide greater transparency around fair value measures. SFAS No. 157 is effective as of the beginning of fiscal years beginning after November 15, 2007.

In February 2008, the FASB issued FASB Staff Position (“FSP”) FAS 157-2, which delays the effective date of SFAS No. 157 to fiscal years beginning after November 15, 2008, and interim periods within those fiscal years, for all nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). Examples of items to which the deferral would apply include, but are not limited to:

• Nonfinancial assets and nonfinancial liabilities initially measured at fair value in a business combination or other new basis event, but not measured at fair value in subsequent periods (nonrecurring fair value measurements);

• Reporting units measured at fair value in the first step of a goodwill impairment test and nonfinancial assets and nonfinancial liabilities measured at fair value in the second step of a goodwill impairment test (measured at fair value on a recurring basis, but not necessarily recognized or disclosed in the financial statements at fair value);

6

• Indefinite-lived intangible assets measured at fair value for impairment assessment (measured at fair value on a recurring basis, but not necessarily recognized or disclosed in the financial statements at fair value);

• Long-lived assets (asset groups) measured at fair value for an impairment assessment (nonrecurring fair value measurements); and

• Liabilities for exit or disposal activities initially measured at fair value (nonrecurring fair value measurements).

The Company adopted SFAS No. 157 on January 1, 2008 for its financial assets and liabilities, and the adoption did not have a material impact on the Company’s financial condition, results of operations or cash flows. The Company is still evaluating the impact of the items deferred by FSP FAS 157-2 (see Note 6 for information and related disclosures regarding the Company’s fair value measurements).

SFAS No. 159

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities. This statement permits companies to choose, at specified election dates, to measure eligible items, which include most recognized financial assets and liabilities and firm commitments, at fair value with unrealized gains and losses on items for which the fair value option has been elected reported in earnings at each subsequent reporting date. Generally, the decision about whether to elect the fair value option must be:

• Applied instrument by instrument;

• Irrevocable; and

• Applied only to an entire instrument and not to only specified risks, specific cash flows or portions of that instrument.

A company may decide whether to elect the fair value option for each eligible item on its election date. Alternatively, a company may elect the fair value option according to a preexisting policy for specified types of eligible items. A company may choose to elect the fair value option for an eligible item only on the date that certain events occur, including when:

• A company first recognizes the eligible item;

• A company enters into an eligible firm commitment;

• Financial assets that have been reported at fair value with unrealized gains and losses included in earnings because of specialized accounting principles cease to qualify for that specialized accounting; or

• The accounting treatment for an investment in another entity changes.

This statement is effective as of the beginning of fiscal years that begin after November 15, 2007. The Company did not elect the fair value option for any of its financial assets or liabilities upon adoption of SFAS No. 159 on January 1, 2008, resulting in no impact on its financial condition, results of operations or cash flows.

SFAS No. 141(R)

In December 2007, the FASB issued SFAS No. 141(R), Business Combinations, which establishes new principles and disclosure requirements pertaining to business combinations. Primary changes to existing accounting include requirements for the acquirer to recognize:

• Assets acquired, liabilities assumed and any noncontrolling interest in the acquiree at the acquisition date, measured at their fair values as of that date;

• Identifiable assets and liabilities, as well as the noncontrolling interest in the acquiree, at the full amounts of their fair values, in a step acquisition;

• Assets acquired and liabilities assumed arising from contractual contingencies as of the acquisition date, measured at their acquisition-date fair values;

• Goodwill as of the acquisition date, measured as a residual, which in most types of business combinations will result in measuring goodwill as the excess of the consideration transferred plus the fair value of any noncontrolling interest in the acquiree at the acquisition date over the fair values of the identifiable net assets acquired;

• Contingent consideration at the acquisition date, measured at its fair value at that date;

• The effect of a bargain purchase in earnings; and

• Changes in the amount of its deferred tax benefits that are recognizable because of a business combination either in income from continuing operations in the period of the combination or directly in contributed capital, depending on the circumstances.

SFAS No. 141(R) applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. Early adoption is not permitted. The Company does not presently expect this statement will have a material impact on its financial condition, results of operations and cash flows.

7

SFAS No. 160

In December 2007, the FASB also issued a related statement, SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements. This statement establishes accounting and reporting standards that require:

• Ownership interests in subsidiaries held by parties other than the parent to be clearly identified, labeled and presented in the consolidated balance sheet within equity, but separate from the parent’s equity;

• The amount of consolidated net income attributable to the parent and to the noncontrolling interest to be clearly identified and presented on the face of the consolidated statement of operations;

• Changes in a parent’s ownership interest while the parent retains its controlling financial interest in its subsidiary to be accounted for consistently;

• When a subsidiary is deconsolidated, any retained noncontrolling equity investment in the former subsidiary be initially measured at fair value;

• Gains or losses on the deconsolidation of a subsidiary to be measured using the fair value of any noncontrolling equity investment rather than the carrying amount of the retained investment; and

• Entities to provide sufficient disclosures that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling owners.

SFAS No. 160 is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008. Early adoption is not permitted. This statement must be applied prospectively as of the beginning of the year of adoption, except for the presentation and disclosure requirements, which must be applied retrospectively for all periods presented. The Company does not presently expect this statement will have a material impact on its financial condition, results of operations or cash flows.

SFAS No. 161

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities. This statement is intended to improve financial reporting about derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial condition, results of operations and cash flows.

SFAS No. 161 amends existing disclosure requirements to provide users of financial statements with an enhanced understanding of:

• How and why an entity uses derivative financial instruments;

• How derivative financial instruments and related hedged items are accounted for; and

• How derivative financial instruments and related hedged items affect an entity’s financial position, financial performance and cash flows.

To meet those objectives, SFAS No. 161 requires qualitative disclosures about objectives and strategies for using derivative financial instruments, quantitative disclosures about fair value amounts of and gains and losses on derivative financial instruments, and disclosures about credit-risk-related contingent features in derivative agreements.

SFAS No. 161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early adoption encouraged. In years after initial adoption, SFAS No. 161 requires comparative disclosures only for periods subsequent to initial adoption. The enhanced disclosures required by this statement will not have a material impact on the Company’s financial condition, results of operations and cash flows.

FASB Staff Position 142-3

In April 2008, the FASB issued FASB Staff Position (“FSP”) FAS 142-3, Determination of the Useful Life of Intangible Assets, which amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset with a finite useful life. Rather than considering legal, regulatory or contractual provisions that enable renewal or extension of the asset’s legal or contractual life without substantial cost, FSP FAS 142-3 requires an entity to use, among other factors, its own historical experience in renewing or extending similar arrangements, regardless of whether those arrangements have explicit renewal or extension provisions, in determining the useful life of the asset. If an entity does not have its own historical experience, it should consider the assumptions that market participants would use about renewal or extension (consistent with the highest and best use of the asset by market participants), adjusted for any identified entity-specific factors.

FSP FAS 142-3 is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2008. Early adoption is not permitted. This FSP must be applied prospectively as of the beginning of the year of adoption, to all intangible assets acquired after the effective date. The Company does not presently expect this FSP will have a material impact on its financial condition, results of operations or cash flows.

8

Correction of Error

Subsequent to the issuance of the its Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2007, the Company discovered an error in its reporting of cash and cash equivalents and available for sale securities in its condensed consolidated balance sheet and of cash flows from investing activities and net increase in cash and cash equivalents in its condensed consolidated statement of cash flows due to the inclusion of auction rate securities as a cash equivalent. This error had no impact on the Company’s condensed consolidated statement of operations or cash flows from operating activities for any period.

The error resulted in an overstatement of cash and cash equivalents and a corresponding understatement of available for sale securities as of September 30, 2007. The error also resulted in an understatement of purchases of available for sale securities and proceeds from sales of available for sale securities during the nine months ended September 30, 2007. Additionally, the error resulted in an overstatement of net cash provided by investing activities and increase in cash and cash equivalents for the nine months ended September 30, 2007.

A summary of the effects of the correction of these errors is as follows (dollars in thousands):

	As Previously Reported		Correction Adjustment			As Corrected
BALANCE SHEET
Cash and cash equivalents	$	46,824	$	(30,000	)	$	16,824
Available for sale securities		—		30,000			30,000
STATEMENT OF CASH FLOWS
Purchases of available for sale securities	$	—	$	(194,800	)	$	(194,800	)
Proceeds from sales of available for sale securities		—		164,800			164,800
Net cash provided by investing activities		1,281,896		(30,000	)		1,251,896
Increase in cash and cash equivalents		40,996		(30,000	)		10,996
Cash and cash equivalents, end of period		46,824		(30,000	)		16,824

The condensed consolidated financial statements have been corrected consistent with the “As Corrected” amounts above.

Note 2. Divestitures

The Company has classified the results of divested entities as of September 30, 2008 as discontinued operations in accordance with SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets.

In the fourth quarter of 2006, the Company announced that it had agreed to sell its Outdoors group, part of the Enthusiast Media segment, which consisted primarily of its hunting, fishing and shooting titles, for $170.0 million in cash. The transaction was completed in January 2007 and resulted in a gain of $57.5 million.

In the fourth quarter of 2006, the Company announced that it would classify the results of operations of its Education segment as discontinued operations, due to the Company actively pursuing the sale of this segment. The Company’s Education segment was comprised of Channel One, a proprietary network for secondary schools; Films Media Group, a source of educational video; and PRIMEDIA Healthcare, a medical education business. During the second quarter of 2007, the Company completed the sale of Channel One, and the Company recorded a loss of $7.1 million, of which $5.0 million was recorded during the first quarter of 2007, and completed the sale of Films Media Group for a net gain of $0.2 million. During the first quarter of 2008, the Company sold certain assets and liabilities of PRIMEDIA Healthcare for approximately $0.2 million, resulting in a gain of $0.1 million, and shut down the remaining operations, resulting in a loss of approximately $0.4 million. The assets and liabilities of PRIMEDIA Healthcare are included in assets and liabilities of businesses held for sale in the condensed consolidated balance sheet as of December 31, 2007 (see Held for Sale discussion below).

In February 2007, the Company announced its intent to explore the sale of its Enthusiast Media segment, and on August 1, 2007, it completed the sale for $1,177.9 million, resulting in an estimated gain of approximately $461.4 million. The Company applied the net proceeds from the sale to pay down debt. During the third quarter of 2008, final adjustments to the net proceeds from the sale were settled and resulted in an additional gain of $0.6 million, which was recorded in discontinued operations.

In the fourth quarter of 2007, the Company classified the results of operations of its Auto Guides division as discontinued operations due to its intent to dispose of the Auto Guides division by June 2008. During the second quarter of 2008, the Company sold certain assets and liabilities of its Auto Guides division for approximately $2.1 million, resulting in an estimated gain of approximately $0.1 million, and shut down the remaining operations, resulting in a loss of approximately $0.6 million. The Company recorded an additional loss on disposal of assets of $0.2 million related to the Auto Guides division in the third quarter of 2008. The assets and liabilities of the Auto Guides division are included in assets and liabilities of businesses held for sale in the condensed consolidated balance sheet as of December 31, 2007 (see Held for Sale discussion below).

9

The operating results of all of these operations have been classified as discontinued operations for all periods presented.

Total revenue, net and income (loss) before (provision) benefit from income taxes included in discontinued operations for the three and nine months ended September 30, 2008 and 2007 in the condensed consolidated statement of operations are as follows (dollars in thousands):

	Three Months Ended September 30,					Nine Months Ended September 30,
	2008			2007		2008			2007
Total revenue, net	$	—		$	55,729	$	3,353		$	353,752
Income (loss) before (provision) benefit for income taxes (1)	$	(1,653	)	$	8,316	$	(4,513	)	$	57,198

(1) Income (loss) before (provision) benefit from income taxes above excludes gain on sale of businesses.

The gain on sale of businesses, net of tax, was $0.6 million and $442.5 million for the three months ended September 30, 2008 and 2007, respectively. The gain on sale of businesses, net of tax, was $2.1 million and $483.8 million for the nine months ended September 30, 2008 and 2007, respectively.

During the first nine months of 2008, the Company recorded a gain, net of tax of $1.4 million related to the sale of the Auto Guides division, $0.1 million related to the sale of PRIMEDIA Healthcare, as well as the $0.6 million discussed above related to the final adjustment to the net proceeds from the sale of the Enthusiast Media segment.

During the first quarter of 2007, the Company recorded a tax benefit of approximately $61.0 million related to the Enthusiast Media segment. This benefit, which was recorded as a component of discontinued operations, represents the tax consequences of the recharacterization of certain indefinite-lived intangible assets to definite-lived in connection with the reclassification of the Enthusiast Media segment as held for sale during the first quarter of 2007 and was recorded when it became apparent that certain taxable temporary differences would reverse.

During first nine months of 2008, the Company recognized a tax benefit of $14.8 million in discontinued operations as a result of its ability to carry back a projected 2008 net operating loss (“NOL”) against taxes paid on a portion of the 2007 gain on divestitures of certain subsidiaries. The current year NOL arises primarily from the reversal of differences between the book and tax basis in a group of PRIMEDIA Healthcare intangible assets triggered by the sale of those assets during the nine months ended September 30, 2008. Further adjustments to the tax benefit reported in discontinued operations related to the NOL carry back, and adjustments to the Company’s valuation allowance, are possible as estimations regarding 2008 taxable income change. The Company also recognized a tax benefit of $5.1 million in discontinued operations during the first nine months of 2008, primarily as a result of changes in its estimate of its ability to utilize certain NOLs to offset 2007 taxable income.

Held for Sale

The assets and liabilities of businesses which the Company had initiated plans to sell, but had not sold, as of December 31, 2007 have been classified as held for sale in the condensed consolidated balance sheet. As of December 31, 2007, businesses held for sale represent the assets and liabilities of PRIMEDIA Healthcare and the Auto Guides division. As of September 30, 2008, there were no assets and liabilities of businesses held for sale.

	December 31, 2007
	(Dollars in thousands)
Assets
Accounts receivable, net	$	2,474
Prepaid expenses and other		91
Property and equipment, net		1,882
Intangible assets		1,327
Other non-current assets		19
Assets of businesses held for sale	$	5,793
Liabilities
Accounts payable	$	228
Accrued expenses and other		2,250
Other non-current liabilities		6
Liabilities of businesses held for sale	$	2,484

10

As discussed above, in the first quarter of 2008, the Company completed the sale of certain assets and liabilities of PRIMEDIA Healthcare and shut down the remaining operations. During the second quarter of 2008, the Company completed the sale of certain assets and liabilities of the Auto Guides division and shut down the remaining operations.

Note 3. Acquisitions

Acquisition of Rentalhouses.com

In February 2007, the Company acquired the assets of RentalHouses.com for approximately $9.0 million in cash and the assumption of liabilities. The Company allocated the total purchase price of the acquisition to the following asset classes (dollars in thousands):

	Amortization Period	Amount Allocated
Goodwill	—	$	4,356
Advertiser lists	11 years		4,400
Website	3 years		250
Non-compete agreements	3 years		130
Trademarks	3 years		85
		$	9,221

This acquisition did not have a material impact on the Company’s results of operations for the three and nine months ended September 30, 2007, nor were the operations of this acquisition material during 2007 prior to the acquisition.

Other Acquisitions

In January 2007, the Company acquired Modified Automotive Group, publisher of Modified Magazine, Modified Luxury & Exotics Magazine, Modified Mustangs Magazine, and their related event partnerships and websites for approximately $15.0 million in cash, including acquisition related expenses. This acquisition was part of the Enthusiast Media segment, which was sold during the third quarter of 2007.

During the nine months ended September 30, 2007, the Company made two small acquisitions totaling approximately $1.5 million. In addition, during the same period, the Company made approximately $8.6 million in other payments relating to prior year acquisitions.

Note 4. Available for Sale Securities

As of September 30, 2008, the Company had no available for sale securities. During the first quarter of 2008, the Company sold all of its available for sale securities with no realized gain or loss.

As of December 31, 2007, the amortized cost and fair value of available for sale securities, with gross unrealized gains and losses, were as follows:

	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses		Fair Value
	(Dollars in thousands)
Auction rate securities	$	15,425	$	—	$	—	$	15,425
Total available for sale securities	$	15,425	$	—	$	—	$	15,425

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Note 5. Other Intangible Assets

Intangible assets subject to amortization consist of the following:

	Weighted- Average Amortization Period (Years)	September 30, 2008						December 31, 2007(1)
		Gross Carrying Amount		Accumulated Amortization		Net		Gross Carrying Amount		Accumulated Amortization		Net
	(Dollars in thousands)
Membership, subscriber and customer lists	4	$	34	$	34	$	—	$	34	$	34	$	—
Advertiser lists	12		94,454		77,236		17,218		94,454		75,615		18,839
Other	8		6,170		5,393		777		6,170		5,052		1,118
		$	100,658	$	82,663	$	17,995	$	100,658	$	80,701	$	19,957

(1) Excluding intangible assets classified as assets held for sale (see Note 2).

Intangible assets not subject to amortization had a carrying value of $6.5 million as of September 30, 2008 and December 31, 2007 and consisted of trademarks. Amortization expense for other intangible assets still subject to amortization was $0.6 million and $1.1 million for the three months ended September 30, 2008 and 2007, respectively. Amortization expense for other intangibles assets still subject to amortization was $2.0 million and $2.7 million for the nine months ended September 30, 2008 and 2007, respectively.

Note 6. Fair Value Measurements of Financial Assets and Liabilities

The Company’s financial assets and liabilities that have recurring measurements as of September 30, 2008 are shown below together with the level within the fair value hierarchy they fall:

Description	September 30, 2008		Fair Value Measurements at Reporting Date Using
			Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)
	(Dollars in thousands)
Derivative financial instruments (liability)	$	2,166	$	—	$	2,166	$	—
Total	$	2,166	$	—	$	2,166	$	—

The valuation of the derivative financial instruments, comprised of interest rate swaps, is determined using widely accepted valuation techniques, including discounted cash flow analysis on the expected cash flows of each derivative. This analysis reflects the contractual terms of the interest rate swaps, including the period to maturity, and uses observable market-based inputs, including interest rate curves. The fair values of interest rate swaps are determined using the market standard methodology of netting the discounted future fixed cash receipts (or payments) and the discounted expected variable cash payments (or receipts). The variable cash payments (or receipts) are based on an expectation of future interest rates (forward curves) derived from observable market interest rate curves.

The Company incorporates credit valuation adjustments to appropriately reflect both its own nonperformance risk and the respective counterparty’s nonperformance risk in the fair value measurements. In adjusting the fair value of its interest rate swap contracts for the effect of nonperformance risk, the Company has considered the impact of netting and any applicable credit enhancements, such as collateral postings, thresholds, mutual puts and guarantees.

Although the Company has determined that the majority of the inputs used to value its derivative financial instruments fall within Level 2 of the fair value hierarchy, the credit valuation adjustments associated with its derivative financial instruments utilize Level 3 inputs, such as estimates of current credit spreads to evaluate the likelihood of default by itself and its counterparties. However, as of September 30, 2008, the Company has assessed the significance of the impact of the credit valuation adjustments on the overall valuation of its derivative financial instrument positions and has determined that the credit valuation adjustments, which amount to less than $0.1 million in the aggregate, are not significant to the overall valuation. As a result, the Company has classified its derivative financial instrument valuations, in their entirety, in Level 2 of the fair value hierarchy.

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Note 7. Accrued Expenses and Other

Accrued expenses and other current liabilities consisted of the following:

	September 30, 2008		December 31, 2007
	(Dollars in thousands)
Payroll, commissions and related employee benefits	$	9,941	$	15,658
Taxes		11,180		15,829
Rent and lease liabilities		4,673		1,921
Professional fees		3,284		1,120
Divestiture reserves		—		5,061
Other		8,884		9,402
	$	37,962	$	48,991

Note 8. Long-Term Debt

Long-term debt consisted of the following:

	September 30, 2008		December 31, 2007
	(Dollars in thousands)
Term Loan under bank credit facilities	$	248,125	$	250,000
8% Senior Notes Due 2013		—		2,576
		248,125		252,576
Obligation under capital leases		1,244		261
		249,369		252,837
Less: Current maturities of long-term debt		3,101		5,262
	$	246,268	$	247,575

Bank Credit Facilities

The bank credit facilities consisted of the following as of September 30, 2008:

	Revolver			Term B			Total
	(Dollars in thousands)
Bank credit facilities	$	100,000		$	248,125		$	348,125
Borrowings outstanding		(13,200	)		(248,125	)		(261,325	)
Letters of credit outstanding		(3,834	)		—			(3,834	)
Unused bank commitments	$	82,966		$	—		$	82,966

On September 16, 2008, the Company borrowed $13.2 million against its revolving credit facility. At September 30, 2008, the remaining availability under the revolving credit facility is approximately $71.0 million, which also reflects outstanding letters of credit and a reduction in available borrowing capacity resulting from the bankruptcy filing of Lehman Brothers Holdings Inc., the parent company of Lehman Brothers Inc. (“Lehman”), a participating lender in PRIMEDIA’s $100.0 million revolving credit facility. Lehman’s commitment under the revolving credit facility is $12.0 million.

During the third quarter of 2007, the Company repaid all $492.5 million in principal of its existing term loan at June 30, 2007, redeemed all $410.0 million in principal of its 8 ⁷/8% Senior Notes due 2011, redeemed $292.2 million in principal of its 8% Senior Notes due 2013 (the “8% Senior Notes”), redeemed all $122.5 million in principal of its Senior Floating Rate Notes due 2010 and paid approximately $16.0 million of accrued interest on its 8% Senior Notes. The Company recorded a loss on debt redemptions of $44.3 million for the three and nine months ended September 30, 2007, which was comprised of the following (dollars in thousands):

	Debt Instrument								Total
	8 7/8% Senior Notes due 2011		8% Senior Notes due 2013		Senior Floating Rate Notes due 2010		Bank Credit Facilities
Principal redeemed	$	410,015	$	292,214	$	122,500	$	492,500	$	1,317,229
Redemption price		422,340		309,121		126,175		492,500		1,350,136
Premium paid		12,325		16,907		3,675		—		32,907
Write-off of deferred financing fees		3,200		3,426		1,107		993		8,726
Write-off of original issue discount		2,706		—		—		—		2,706
Total loss on redemption	$	18,231	$	20,333	$	4,782	$	993	$	44,339

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8% Senior Notes

On May 15, 2008, the Company redeemed all $2.6 million of its outstanding 8% Senior Notes. The Notes were redeemed at a 4% premium of the outstanding aggregate principal amount, which approximated to $0.1 million, plus accrued and unpaid interest thereon until the redemption date. The Company did not incur any early termination penalties in connection with the redemption of the Notes beyond the 4% redemption premium.

Covenant Compliance

Under the most restrictive covenants contained in the bank credit facilities agreement, the maximum allowable total leverage ratio, as defined in the agreement, is 5.25 to 1. As of September 30, 2008, this leverage ratio was approximately 3.1 to 1.

Note 9. Income Taxes

The Company’s effective tax rate on income from continuing operations for the three months ended September 30, 2008 was 1.5% compared to (36.8)% for the three months ended September 30, 2007. For the nine months ended September 30, 2008 the Company’s effective tax rate was 14.3% compared to (37.2)% for the nine months ended September 30, 2007. Total tax expense from continuing operations for the three months ended September 30, 2008 was $0.1 million and $2.4 million for the nine months ended September 30, 2008, comprised of state income tax expense, expense related to the adjustment of FIN 48 reserves for prior years’ uncertain tax positions, expense related to the amortization of indefinite-lived intangible assets and a benefit from adjustment of valuation allowance related to reversal of previously unrecognized deferred tax assets utilized against taxable income.

After consideration of the available evidence, management has determined that it is more likely than not (a likelihood of more than 50%) that all of the Company’s income tax benefit from its net deferred tax assets at September 30, 2008 will not be realized within a relatively short period. Accordingly, the Company has recorded a valuation allowance against its deferred tax assets. The valuation allowance exceeds the net deferred tax assets to the extent the difference between the book and tax basis of indefinite-lived intangible assets is not expected to reverse during the net operating loss carryforward period. However, taxable income in future periods may result in a reduction of the valuation allowance to the extent of the income tax expense on the taxable income.

Approximately $1.4 million of the valuation allowance at September 30, 2008 relates to net deferred tax assets which were recorded in accounting for the previously completed acquisitions of various entities. The recognition of such amount in the future and prior to January 1, 2009 will be allocated to reduce goodwill and other non-current intangible assets. Any subsequent adjustment will be recognized in income.

The Company is currently under audit by the Internal Revenue Service and various state and local taxing authorities. It is possible that one or more of these examinations will be settled during the next twelve months. If any of these settlements do occur within the next twelve months, the Company would make any necessary adjustments to the liability for unrecognized tax benefits. Items that may cause changes to unrecognized tax benefits include the consideration of filing requirements in various states, the allocation of income and expense between tax jurisdictions, changes in tax laws, regulations and other guidance across one or more of many jurisdictions, and audit adjustments. These changes could result from the settlement of ongoing litigation, the completion of ongoing examinations, the expiration of the statutes of limitations or other unforeseen circumstances. On the basis of present information, it is the opinion of the Company’s management that assessments resulting from the current examinations could have a material impact on the Company’s current FIN 48 liability. The statute of limitations in select state and local jurisdictions is expected to expire during the next twelve months and may result in a decrease of unrecognized tax benefits and accrued interest, relating to the Company’s expense allocation methodology, of $1.2 million.

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The total amount of unrecognized tax benefits as of September 30, 2008 was $86.5 million. The increase of $7.9 million during the nine months ended September 30, 2008, primarily related to the NOL arising from the timing of the Company’s tax basis recovery in tangible assets and changes to prior years’ tax returns. There was a decrease in unrecognized benefit of $14.2 million during the nine months ended September 30, 2008, primarily related to NOLs arising from the timing of the Company’s tax basis recovery in intangible assets, which were divested during the current year. The benefit arising from the net decrease in unrecognized benefit was offset primarily by an increase in valuation allowance due to uncertainty of realization of the NOLs in future periods. Approximately $23.7 million of the $86.5 million in unrecognized benefits would, if recognized, have an impact on the effective income tax rate, while approximately $62.8 million would not. As of September 30, 2008, the Company’s recorded FIN 48 liability was $26.9 million, which included $3.2 million of interest.

During the nine months ended September 30, 2008, the Company recorded a net increase in interest accrued under FIN 48 of $0.8 million, inclusive of amounts related to divestitures, as an increase in income tax expense.

Note 10. Stock-Based Compensation

Stock Options

During the second quarter of 2008, the Compensation Committee of the Board of Directors (the “Compensation Committee”) approved awards of options to purchase 0.8 million shares of common stock, at an exercise price of $6.42 per share, granted under the PRIMEDIA Inc. Stock Purchase and Option Plan, as amended (the “Stock Option Plan”), to certain of its employees and directors that vest with respect to one-third of the shares underlying such options on each of December 31, 2008, 2009 and 2010.

Restricted Stock

Performance Share Plan

During the second quarter of 2008, the Compensation Committee approved awards of performance-based restricted stock granted under the Stock Option Plan to certain employees of the Company. The restricted stock, targeted at 0.2 million shares, may be earned or forfeited based on the Company’s level of achievement of performance goals for the fiscal year ending December 31, 2008. The restricted stock underlying grants for a particular fiscal year is forfeited if less than 90% of the applicable performance goal is achieved and fully vests if at least 100% of the applicable performance goal is achieved. If at least 90%, but less than 100%, of the applicable performance goal is achieved, the restricted stock vests on a pro rata basis. Restricted stock that is earned will vest on December 31, 2008, provided the grantee is employed by the Company on the date of determination by the Compensation Committee of the extent to which the performance goal for the fiscal year is achieved.

In addition, in the second quarter of 2008, the Compensation Committee approved awards, under the Stock Option Plan, of performance-based restricted stock, targeted at 0.4 million shares, which may be earned based on the Company’s level of achievement for fiscal years ending December 31, 2009 and 2010. It is expected that the performance targets for these shares will be set at some point during the next two quarters, at which time the awards will be considered granted. No expense for these shares will be recorded prior to the grant date. The performance-based restricted stock is expensed based on the likelihood of the Company achieving the performance targets.

Service Plan

During the second quarter of 2008, the Compensation Committee approved an award of 0.2 million shares of service-based restricted stock granted under the Stock Option Plan to the Company’s Chief Executive Officer (“CEO”). The restricted stock will be earned as long as the CEO remains employed with the Company through certain vesting dates in 2009 and 2010.

Stock-based compensation is expensed over the vesting period, and the expense amounted to $1.1million and less than $0.1 million for the three months ended September 30, 2008 and 2007, respectively. Stock-based compensation expense was $1.4 million and $0.6 million for the nine months ended September 30, 2008 and 2007, respectively.

Note 11. Provision for Restructuring Costs

During the second quarter of 2007, the Company’s management approved a plan to reduce its annual corporate overhead expenses to an amount appropriate to service its continuing Consumer Guides operations and relocate its corporate headquarters from New York to Norcross, Georgia, where its Consumer Guides business is located. The Company completed this plan during the second quarter of 2008. The total cost of the plan was $6.2 million. The final employee-related termination costs were paid in the second quarter of 2008.

During 2008, the Company’s management implemented a plan to streamline its expense structure through the elimination of certain jobs, consolidation of office space and vacating certain leased properties, and termination of certain other contracts. This plan resulted

15

in a charge of $1.0 million and $2.2 million, net of anticipated sublease income, for the three and nine months ended September 30, 2008, respectively. The employee-related termination costs and costs associated with the termination of certain other contracts are expected to be paid through 2009. The Company’s obligations for certain of these leased properties continue through 2015. As a result of the implementation of this plan, the Company has closed 15 office locations of the 54 office locations it intends to close and has terminated a total of 33 employees. The total expected cost of the plan is approximately $8.7 million.

Details of the plans implemented and the related payments during the nine months ended September 30, 2008 and 2007 are presented in the following tables:

	Liability as of January 1, 2008		Net Provision for the Nine Months Ended September 30, 2008		Payments During the Nine Months Ended September 30, 2008			Liability as of September 30, 2008
	(Dollars in thousands)
Employee-related termination costs	$	4,905	$	1,184	$	(5,435	)	$	654
Termination of leases related to office closures and other		20,441		714		(530	)		20,625
Total	$	25,346	$	1,898	$	(5,965	)	$	21,279
	Liability as of January 1, 2007		Net Provision for the Nine Months Ended September 30, 2007		Payments During the Nine Months Ended September 30, 2007			Liability as of September 30, 2007
	(Dollars in thousands)
Employee-related termination costs	$	9	$	6,372	$	(1,866	)	$	4,515
Termination of leases related to office closures and other		24,684		2,258		(5,308	)		21,634
Write-off of leasehold improvements, prepaid rent and lease-related liabilities		—		552		(552	)		—
Total	$	24,693	$	9,182	$	(7,726	)	$	26,149

In addition to the plans implemented in 2008 and 2007, the amounts in termination of leases related to office closures and other include the Company’s remaining liability, pertaining to various restructuring plans initiated in 2006 and prior, related to real estate lease commitments for space that it no longer occupies. To reduce the lease-related costs, the Company has pursued subleases of its available office space. These leases have been recorded at their net present value amounts and are net of sublease income amounts. The liability is expected to be paid through 2015. The only remaining expenses related to those plans are the imputed interest related to the rental payments, which are recorded in interest expense, and adjustments that may arise in sublease income.

The Company evaluates the adequacy of its restructuring liability on a quarterly basis, and during the third quarter of 2008, the Company recorded a benefit of $0.9 million, arising primarily from an adjustment to reserves related to revised estimates of future rent expense and sublease income for offices closed in 2007 and prior.

Liabilities of $3.7 million and $5.5 million representing the current portion of the provision for restructuring costs are included in accrued expenses and other on the condensed consolidated balance sheet as of September 30, 2008 and December 31, 2007, respectively. Liabilities of $17.6 million and $19.8 million representing the non-current portion of the provision for restructuring costs are included in other non-current liabilities on the condensed consolidated balance sheet as of September 30, 2008 and December 31, 2007, respectively.

Note 12. Severance

Effective April 25, 2008, the Company’s then President and CEO tendered his resignation. In connection with his resignation, the Company agreed to make severance payments to him consistent with amounts that would have been payable to him under his severance agreement had his employment been terminated without cause. The Company accrued compensation expense of $1.4 million in the second quarter of 2008 representing amounts payable to him through the fourth quarter of 2009.

Note 13. Income (Loss) per Common Share

Income (loss) per common share for the three and nine months ended September 30, 2008 and 2007 has been determined based on income (loss) applicable to common stockholders, divided by the weighted-average number of common shares outstanding for all periods presented.

16

	Three Months Ended September 30,					Nine Months Ended September 30,
	2008		2007			2008		2007
	(Dollars in thousands, except per share data)
Income (loss) from continuing operations	$	8,648	$	(36,357	)	$	14,336	$	(60,641	)
Discontinued operations, net of tax		3,312		430,109			13,151		564,720
Net income	$	11,960	$	393,752		$	27,487	$	504,079
Shares of common stock and common stock equivalents
Weighted-average shares used in basic computation		44,175,009		44,137,802			44,173,820		44,107,607
Dilutive effect of:
Unvested restricted stock		13,553		—			15,937		—
Warrants		—		—			4,113		—
Weighted-average shares used in diluted computation		44,188,562		44,137,802			44,193,870		44,107,607
Basic and diluted earnings (loss) per common share:
Continuing operations	$	0.20	$	(0.82	)	$	0.32	$	(1.37	)
Discontinued operations		0.07		9.74			0.30		12.80
Net income	$	0.27	$	8.92		$	0.62	$	11.43

The securities that could potentially dilute basic income per share in the future consist of approximately 1.6 million warrants as of September 30, 2008 and 2007 and 4.0 million and 3.0 million stock options and unvested shares of restricted stock as of September 30, 2008 and 2007, respectively. For the three and nine months ended September 30, 2008, potentially dilutive securities, including 3.6 million stock options and 1.6 million warrants to purchase common stock, were not included in the computation of diluted income per common share because their strike price was greater than the average market price of the Company’s common stock during the period, and their inclusion would have been anti-dilutive. An additional 0.4 million unvested shares were excluded from diluted earnings per share for the three and nine months ended September 30, 2008 because the performance criteria had not been met as of September 30, 2008 or the calculation under the treasury stock method resulted in no additional dilutive shares. For the three and nine months ended September 30, 2007, potentially dilutive securities were not included in the computation of diluted income per common share because the effect of their inclusion would be anti-dilutive due to the Company’s loss from continuing operations.

Note 14. Other Comprehensive Gain

Other comprehensive gain was represented by unrealized gains on cash flow hedges as follows:

	Before-Tax Amount		Tax Benefit		Net of Tax Amount
	(Dollars in thousands)
Three Months Ended September 30, 2008
Net unrealized gains on cash flow hedges	$	933	$	—	$	933
Other comprehensive gain	$	933	$	—	$	933
	Before-Tax Amount		Tax Benefit		Net of Tax Amount
	(Dollars in thousands)
Nine Months Ended September 30, 2008
Net unrealized gains on cash flow hedges	$	261	$	—	$	261
Other comprehensive gain	$	261	$	—	$	261

There were no components of other comprehensive income during the three and nine months ended September 30, 2007.

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Note 15. Derivative Financial Instruments

The following is a summary of the Company’s derivative financial instrument positions, all of which were designated in effective cash flow hedging relationships:

	September 30, 2008						December 31, 2007
	Notional Value		Derivative Asset		Derivative Liability		Notional Value		Derivative Asset		Derivative Liability
	(Dollars in thousands)
Cash Flow Hedges (hedged item)
Interest rate swaps (debt)	$	200,000	$	—	$	2,166	$	200,000	$	—	$	2,427

The total change in fair value of hedging instruments attributable to the ineffective portion of effective hedging relationships recorded as an adjustment to interest expense during the three and nine months ended September 30, 2008 was less than $0.1 million. The Company had no derivative financial instruments during the nine months ended September 30, 2007. Derivative liabilities are included in accrued expenses and other or other non-current liabilities on the condensed consolidated balance sheet, depending upon the maturity date of the derivative financial instrument.

Note 16. Commitments and Contingencies

The Company is involved in ordinary and routine legal proceedings incidental to its business. The result of any legal proceedings is inherently unpredictable. However, management believes that the outcome of all such proceedings will not have a material adverse effect on the Company’s long-term consolidated financial position, liquidity or results of operations, though the ultimate outcome of any of such matters could be material to the Company’s operating results in any given period in which costs or awards, if any, are recognized or otherwise determined.

Workplace Learning

In 2005, the Company sold substantially all of the assets of Workplace Learning for the assumption of ongoing liabilities, while retaining a secondary liability as the assignor of the building and satellite time leases. The Company received a third-party guaranty of up to $10.0 million against those lease obligations to reimburse the Company for lease payments made (the “Guaranty”). During 2006, the Company made payments on behalf of Workplace Learning pursuant to its secondary liability and recorded a liability for the fair value of the lease payments, net of sublease income, related to its secondary liability on the lease payments. Furthermore, the Company determined that it was not probable that the third party would remit payment, as required under the Guaranty, and fully reserved for its $10.0 million receivable from the third party. The Company commenced a lawsuit to collect on the Guaranty, and on October 14, 2008, the Company’s motion for summary judgment against the third-party guarantor was granted unopposed. The Company continues to exercise all available legal remedies against the third-party guarantor, including taking steps to secure entry and enforcement of such judgment, and to fulfill its secondary obligation regarding the Workplace Learning leases.

As of December 31, 2007, the satellite time lease had expired. As of September 30, 2008, the Company has recorded a total liability of $11.4 million for the fair value of the future lease payments, net of estimated sublease income, in the condensed consolidated balance sheet. Each month, the Company’s liability is reduced either by fulfilling its secondary liability as the assignor of the building lease or due to assignee’s performance under the terms of the lease, which results in income for the Company. During the three and nine months ended September 30, 2008, as a result of the assignee’s performance, the Company recorded $0.7 million and $2.6 million in income, respectively. The amounts are included in discontinued operations.

On October 19, 2008, the assignee of the building lease and a related entity filed petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the Eastern District of Texas. That proceeding is at an early stage, and the ultimate outcome of the proceeding, including the full effect on the Company’s secondary liability as assignor of the building lease, and the Company’s recovery, if any, on claims that the Company may have against the assignee, is uncertain.

Derivative Litigation

The Company is named as a nominal defendant in a consolidated stockholder derivative action pending in the Court of Chancery of the State of Delaware under the caption In re PRIMEDIA Inc. Derivative Litigation, Consolidated C.A. No. 1808-N. Kohlberg Kravis Roberts & Co., L.P. (“KKR”), and certain present and former PRIMEDIA directors of the Company are also named as defendants. Plaintiffs allege that KKR and the Company’s Board of Directors breached their fiduciary duties to the Company in connection with PRIMEDIA’s redemption of certain shares of its preferred stock in 2004 and 2005. On November 15, 2006, the Court denied separate motions to dismiss filed by the director defendants and KKR, and, on January 18, 2007, all defendants answered the then operative complaint. On May 23, 2007, the Company’s Board of Directors formed a Special Litigation Committee (the “SLC”) of independent, non-defendant directors with full and sole authority to investigate, review and take action with respect to the plaintiffs’ claims in the derivative litigation. On September 7, 2007, plaintiffs filed a Second Amended and Consolidated Derivative Complaint (“SAC”), which, in addition to the allegations discussed above, further alleges that KKR usurped a corporate opportunity of the Company in 2002 by purchasing shares of PRIMEDIA preferred stock at discounts on the open market while causing the Company to refrain from doing the same. On February 28, 2008, the SLC filed a motion to dismiss the SAC and, in support of the motion, its report (filed under seal) concluding that the pursuit of the claims asserted by plaintiffs does not make legal, practical or business sense.

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Indemnifications

The Company is a party to contracts in which it is common for it to agree to indemnify third parties for certain liabilities that arise out of or relate to the subject matter of the contract. In some cases, this indemnity extends to related liabilities arising from the negligence of the indemnified parties but usually excludes any liabilities caused by gross negligence or willful misconduct. The Company cannot estimate the potential amount of future payments under these indemnities until events arise that would trigger a liability under the indemnities.

In connection with the sale of assets and the divestiture of businesses, the Company generally agrees to indemnify the buyer and related parties for certain losses or liabilities incurred by the buyer with respect to: (i) the representations and warranties made by the Company to the buyer in connection with the sale and (ii) liabilities related to the pre-closing operations of the assets sold. Indemnities related to pre-closing operations generally include tax liabilities and other liabilities not assumed by the buyer in the transaction.

Indemnities related to the pre-closing operations of sold assets normally do not represent additional liabilities to the Company but simply serve to protect the buyer from potential liability associated with the Company’s obligations existing at the time of the sale. As with any liability, the Company has previously accrued for those pre-closing obligations that are considered probable and reasonably estimable. The Company has not accrued any additional amounts as a result of indemnities which result from asset sales and divestitures. Should circumstances change, increasing the likelihood of payments related to a specific indemnity, the Company will accrue a liability when future payment is probable and the amount is reasonably estimable.

Note 17. Subsequent Events

Annuity Obligation

As a result of the death of one of PRIMEDIA’s former CEOs in October 2008, the Company was relieved of any further annuity obligation due to him. As of September 30, 2008, the Company had accrued approximately $2.6 million for this obligation, which will be reversed as a reduction to compensation expense in the fourth quarter of 2008.

Cash Dividend Declared

On November 5, 2008, the Company’s Board of Directors declared a cash dividend of $0.07 per share of the Company’s common stock, payable on December 11, 2008 to stockholders of record on November 19, 2008.

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Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Introduction

In this Form 10-Q, which we refer to as this “Report” the words “PRIMEDIA,” “Company,” “we,” “us” and “our” mean PRIMEDIA Inc., including its subsidiaries, unless the context otherwise specifies or requires.

During 2007, we completed the sale of our Enthusiast Media segment. During the first quarter of 2008, we sold certain assets and liabilities of our previously discontinued Education segment and shut down the remaining operations. During the second quarter of 2008, we sold certain assets and liabilities of our previously discontinued Auto Guides division and shut down the remaining operations. The results of operations of the Enthusiast Media and Education segments and the Auto Guides division have been included as discontinued operations for all periods presented.

This document contains “forward-looking statements”—that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks” or “will.” Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, particular uncertainties which could adversely or positively affect our future results include, among others: general economic trends and conditions and, in particular, related adverse trends and conditions in the apartment leasing and new home sales sectors of the residential real estate industry; changes in technology and competition; the implementation and results of our ongoing strategic initiatives; the demand by customers for our premium services; expenses of or adverse results from litigation; increases in fuel and paper costs; the inability to maintain the New York Stock Exchange’s continued listing standards for our common stock; and numerous other matters of national, regional and local market scale, including those of a political, economic, business, competitive and regulatory nature. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

The following discussion and analysis summarizes our financial condition and results of operations during the three and nine months ended September 30, 2008 and 2007 and should be read in conjunction with our unaudited condensed consolidated financial statements and notes thereto included elsewhere in this Report.

Executive Summary

We are a leading provider of advertising-supported consumer guides, primarily for the apartment leasing and new home sectors of the residential real estate industry. Our guides are provided free of charge to end users. During the first nine months of 2008, we distributed approximately 17.9 million of our print guides to approximately 53,000 U.S. locations through our proprietary distribution network, DistribuTech. While DistribuTech exists primarily to facilitate the distribution of our print guides, it also provides distribution services to approximately 3,000 third-party publications. Our principle digital assets include the websites associated with our print publications, as well as Rentals.com, our single unit real estate rental product line.

2008 Business Trends and Outlook

Our Apartment Guide business remains stable and continues to exhibit steady growth. Occupancy rates remain at normalized levels in most of our markets. However, we do not expect significant additional apartment inventory in 2008, as construction levels remain low. With respect to our Rentals.com business, we expect to focus on driving revenue growth and improving site engineering and performance, while increasing traffic through search engine optimization. We will continue to pursue and invest in growth opportunities for these businesses in a strategic and thoughtful manner, looking at initiatives such as online enhancements to our product portfolio and selective market expansion.

Weakness in the new home sales sector has continued in 2008, and we intend to continue prudently managing our cost structure to operate our New Homes division as efficiently as possible. We believe pressure in this business will continue to increase over the near term and remain challenging for the foreseeable future. During the first quarter, we suspended the publication of our Atlanta Professional Home Guide. It may be necessary to suspend additional publications, if conditions worsen.

Our distribution function continues to be impacted by higher retail display allowance expenses due to expansion of retail locations in 2007 and by lost revenue from third-party customers who publish free print publications, particularly those within the resale home and automotive sectors, who are scaling back or ceasing operations. We do not publish any products for either of these sectors. We will continue to focus on diversifying our customer base and further optimizing our distribution network by eliminating retail locations that are not sufficiently accretive to our revenue.

Transition Plan

We have transitioned our corporate headquarters from New York to Norcross, Georgia. We continued to utilize certain of our New York-based functions and incur their associated costs through the second quarter of 2008.

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Internal Control Over Financial Reporting

As is more fully discussed in our Annual Report on Form 10-K for the year ended December 31, 2007, management concluded that, as of December 31, 2007, there were material weaknesses in internal control over financial reporting as it relates to our accounting for income taxes and cash and cash equivalents and available for sale securities.

As of September 30, 2008, we do not believe the material weakness related to our accounting for income taxes has been remediated, but we are actively engaged in the implementation of remediation efforts. We have added personnel to our tax department who possess subject matter expertise and experience and have enhanced processes and internal controls to ensure that the accounting for the provision for income taxes and related income tax balances is in accordance with accounting principles generally accepted in the U.S. (“GAAP”). As a result of the implementation of these changes, management believes the Company’s internal control over financial reporting as it relates to the accounting for income taxes is suitably designed and that the Company’s consolidated financial statements are fairly stated, in all material respects, as of and for the three and nine months ended September 30, 2008. Management is continuing to collect evidence of the effective operation of the internal control over financial reporting as it relates to accounting for income taxes before reaching a conclusion on whether the material weakness has been remediated.

Until this material weakness is remediated, it is reasonably possible that it could result in a material misstatement of the provision for income taxes and the related income tax balances in our annual or interim consolidated financial statements that would not be prevented or detected on a timely basis.

During the third quarter of 2008, we also completed the design and implementation of controls to ensure the proper presentation and disclosure of available for sale securities on our consolidated balance sheet and statement of cash flows. Enhancements included an update to the investment policy, better communication within the organization regarding investment transactions and an increased level of review for investment transactions. As a result of these changes, we have remediated the material weakness in internal control over financial reporting as it relates to the accounting for cash and cash equivalents and available for sale securities.

Note 1 to the condensed consolidated financial statements describes the impact on our condensed consolidated financial statements for the nine months ended September 30, 2007 of errors resulting from the material weakness in internal control over financial reporting as it relates to accounting for cash and cash equivalents and available for sale securities.

Three Months Ended September 30, 2008 Summary Consolidated Results

• Total revenue, net decreased 4.8% year-over-year, reflecting an 8.7% decrease in distribution revenue and a 28.8% decrease in advertising revenue from New Homes, partially offset by a 2.3% increase in advertising revenue from Apartments.

• Operating income increased 580.9% year-over-year due to:

• A decrease in general and administrative expense of 28.8% due to a number of factors, the largest of which related to the completion of the transition of our headquarters from New York to Norcross during the second quarter of 2008;

• A decrease in marketing and selling expenses of 15.3%, resulting largely from a reduction in the number of employees; and

• A decrease in restructuring costs of 96.9% due to the completion of the restructuring plan to transition our corporate headquarters from New York to Norcross during the second quarter of 2008.

• Net income decreased by $381.8 million due to the third quarter 2007 gain on the sale of Enthusiast Media segment, partially offset by $44.3 million in costs associated with debt redemptions during the third quarter of 2007.

Nine Months Ended September 30, 2008 Summary Consolidated Results

• Total revenue, net decreased 2.1% year-over-year, reflecting a 4.3% decrease in distribution revenue and a 17.4% decrease in advertising revenue from New Homes, partially offset by a 2.3% increase in advertising revenue from Apartments.

• Operating income increased 69.5% year-over-year due to:

• A decrease in general and administrative expenses of 12.5% due to a number of factors, the largest of which related to the completion of the transition of our headquarters from New York to Norcross during the second quarter of 2008;

• A decrease in marketing and selling expenses of 8.5%, resulting largely from a reduction in the number of employees; and

• A decrease in restructuring costs of 79.3% due to the completion of the restructuring plan to transition our corporate headquarters from New York to Norcross.

• Net income decreased $476.6 million, primarily due to the 2007 gain on the sale of our Enthusiast Media segment and the Outdoors Group, part of our Enthusiast Media segment, partially offset by a reduction in interest expense from our lower average debt level.

21

Results of Operations

Three Months Ended September 30, 2008 Compared to Three Months Ended September 30, 2007

Consolidated Results

Revenue, Net

	For the Three Months Ended September 30,				$ Change Favorable/			% Change Favorable/
Revenue Component	2008		2007		(Unfavorable)			(Unfavorable)
	(Dollars in thousands)
Apartments	$	53,621	$	52,412	$	1,209		2.3	%
New Homes		9,311		13,071		(3,760	)	(28.8	)
Total advertising revenue		62,932		65,483		(2,551	)	(3.9	)
Distribution		13,482		14,773		(1,291	)	(8.7	)
Total revenue, net	$	76,414	$	80,256	$	(3,842	)	(4.8	)%

Apartments

Apartment Guide, ApartmentGuide.com and Rentals.com, representing approximately 85.2% of advertising revenue during the three months ended September 30, 2008, experienced an increase in revenue of 2.3% compared to the same period in 2007, primarily due to a 2.9% increase in apartment communities that we serve and a 0.1% increase in revenue per community served.

Apartments continues to benefit from our actions to strengthen client relationships and provide value-added online enhancements, including tools to better track results and demonstrate our effectiveness in generating customer leads. During the three months ended September 30, 2008, the number of communities served by Apartment Guide increased due to continuing improvements in sales execution, as well as promotional offerings designed to attract additional apartment communities.

New Homes

The New Home Guide and NewHomeGuide.com business, representing approximately 14.8% of advertising revenue during the three months ended September 30, 2008, decreased 28.8% compared to the same period in 2007. The decrease in revenue was primarily due to a 26.4% decrease in new home communities served and a 3.3% decrease in revenue per community served. These resulted from declines in standard and premium advertising spending by many new home builders, driven by continued weakness in the new home sales sector.

The difficult conditions for new home builders continued to cause further pressure in the third quarter of 2008, as the challenging mortgage environment and declining home prices worsened. We believe pressure in this business will continue to increase over the near term and remain challenging for the foreseeable future. In response to this environment, in January 2008, we suspended publication of our Atlanta Professional Home Guide.

Distribution Revenue

Distribution revenue decreased by 8.7% during the three months ended September 30, 2008 compared to the same period in 2007. We achieved a 0.2% increase in the number of pockets sold in our display racks; however, this growth was more than offset by an 8.9% decrease in the average revenue per pocket due to softness in demand. While our distribution revenue decreased, our distribution costs decreased slightly as a result of renegotiations of certain contracts with retailers related to our retail display allowances in the third quarter of 2008. Our distribution revenue continues to be adversely impacted by the loss of business from publishers within the resale home and automotive sectors scaling back or ceasing operations.

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Operating Expenses

	For the Three Months Ended September 30,				$ Change (Favorable)/			% Change (Favorable)/
Other Expenses Component	2008		2007		Unfavorable			Unfavorable
	(Dollars in thousands)
Cost of goods sold (exclusive of depreciation and amortization of property and equipment)	$	6,377	$	7,427	$	(1,050	)	(14.1	)%
Marketing and selling		17,926		21,169		(3,243	)	(15.3	)
Distribution and circulation		21,491		21,819		(328	)	(1.5	)
General and administrative expenses		10,964		15,395		(4,431	)	(28.8	)
Other general expenses		1,617		1,621		(4	)	(0.2	)
Depreciation and amortization of property and equipment		3,774		3,205		569		17.8
Amortization of intangible assets		636		1,070		(434	)	(40.6	)
Provision for restructuring costs		202		6,578		(6,376	)	(96.9	)
Total operating expenses	$	62,987	$	78,284	$	(15,297	)	(19.5	)%

The decrease in operating expenses was primarily due to decreases in marketing and selling, general and administrative expenses, cost of goods sold and provision for restructuring costs.

The decrease in marketing and selling expense was due to a number of factors, including a reduction of approximately 90 employees, compared to the prior year, resulting in a $2.0 million reduction in expense and a $1.0 million reduction in marketing activities.

General and administrative expenses declined, primarily due to decreases in corporate overhead of $5.9 million, resulting from the completion of the relocation of our headquarters from New York to Norcross during the second quarter of 2008, offset by an increase of $0.3 million in bad debt expense, additional relocation expenses incurred for our new Chief Executive Officer (“CEO”) of approximately $0.4 million and additional stock-based compensation expense of $0.8 million.

The decrease in cost of goods sold was due to the reformatting of our printed guides, including reductions in both paper size and weight, as well as distribution optimization.

The provision for restructuring costs was lower due to a decrease of $4.1 million in severance expense for positions that were eliminated and a decrease of $1.3 million in lease-related expenses, primarily resulting from the completion of the relocation of our headquarters from New York to Norcross, as well as a $0.9 million benefit in 2008, arising primarily from an adjustment to reserves related to revised estimates of future rent expense and sublease income for offices closed in 2007 and prior.

Other Expenses

	For the Three Months Ended September 30,						$ Change Favorable/		% Change Favorable/
Other Expense Component	2008			2007			(Unfavorable)		(Unfavorable)
	(Dollars in thousands)
Interest expense	$	(4,741	)	$	(13,982	)	$	9,241	66.1	%
Amortization of deferred financing costs		(224	)		(349	)		125	35.8
Other income (expense), net		314			(45,212	)		45,526	100.7
Total other expenses	$	(4,651	)	$	(59,543	)	$	54,892	92.2	%

Interest expense decreased primarily due to lower average debt levels, as during the third quarter of 2007, we repaid all $492.5 million in principal of our term loan, redeemed all $410.0 million in principal of our 8⁷/8% Senior Notes due 2011, redeemed $292.2 million in principal of our 8% Senior Notes due 2013 (the “8% Senior Notes”) and redeemed all $122.5 million in principal of our Senior Floating Rate Notes due 2010. During the second quarter of 2008, we also redeemed all of the $2.6 million in principal of our 8% Senior Notes. The decrease was partially offset by borrowings under our revolving credit facility of $5.0 million, repaid in July 2008, and of $13.2 million in September 2008.

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In connection with the 2007 debt redemptions, we recorded a loss of $44.3 million, including the write-off of deferred financing fees and original issue discount.

Discontinued Operations

In accordance with GAAP, we have classified the operating results of our divested entities as of September 30, 2008 as discontinued operations in the condensed consolidated statement of operations for all periods presented.

Discontinued operations includes the operations of the Enthusiast Media segment, which was discontinued in the first quarter of 2007 and the Education segment, which was discontinued in the fourth quarter of 2006. The Education segment was comprised of Channel One, Films Media Group and PRIMEDIA Healthcare. We completed the sales of Channel One and Films Media Group during the second quarter of 2007. On August 1, 2007, we completed the sale of our Enthusiast Media segment. During the first quarter of 2008, we sold certain assets and liabilities of PRIMEDIA Healthcare, resulting in a gain of $0.1 million, and shut down the remaining operations, resulting in a loss of approximately $0.4 million.

In the fourth quarter of 2007, we classified the results of operations of our Auto Guides division as discontinued operations due to our intent to dispose of the Auto Guides division by June 2008. During the second quarter of 2008, we sold certain assets and liabilities related to our Auto Guides division, resulting in an estimated gain of $0.1 million, and shut down the remaining operations, resulting in a loss of approximately $0.6 million. We recorded an additional loss on disposal of assets of $0.2 million related to the Auto Guides division in the third quarter of 2008. The assets and liabilities of the Auto Guides division are included in assets and liabilities of businesses held for sale in the condensed consolidated balance sheet as of December 31, 2007.

There was no revenue related to discontinued operations for the three months ended September 30, 2008. Discontinued operations for the three months ended September 30, 2007 includes revenue of $55.7 million. Income (loss) before income taxes excluding the gain (loss) on sale of businesses for the three months ended September 30, 2008 and 2007 was $(1.7) million and $8.3 million, respectively. We recorded a $0.6 million gain related to a working capital settlement during the third quarter of 2008 related to the sale of the Enthusiast Media segment in 2007. The gain on sale of businesses, net of tax, was $0.6 million and $442.5 million for the three months ended September 30, 2008 and 2007, respectively.

In 2005, we sold substantially all of the assets of Workplace Learning for the assumption of ongoing liabilities, while retaining a secondary liability as the assignor of the building and satellite time leases. During 2006, we made payments on behalf of Workplace Learning pursuant to our secondary liability, and we recorded a liability for the fair value of the lease payments, net of sublease income, related to our secondary liability on the lease payments. As of December 31, 2007, the satellite time lease had expired. Each month, our liability is reduced either by fulfilling our secondary liability as the assignor of the building lease or due to assignee’s performance under the terms of the lease, which results in income for us. During the three months ended September 30, 2008 and 2007, as a result of the assignee’s performance, we recorded $0.7 million and $1.9 million in income, respectively, which is included in discontinued operations.

During the three months ended September 30, 2008, we recognized a tax benefit of $3.0 million in discontinued operations, primarily as a result of our ability to carry back a projected 2008 net operating loss (“NOL”) against taxes paid on a portion of the 2007 gain on divestitures of certain subsidiaries. The current year NOL arises primarily from the reversal of differences between the book and tax basis in a group of PRIMEDIA Healthcare intangible assets triggered by the sale of those assets during the nine months ended September 30, 2008. Further adjustments to the tax benefit reported in discontinued operations related to the NOL carry back, and adjustments to our valuation allowance, are possible as estimations regarding 2008 taxable income change. We also recognized a tax benefit of $5.2 million in discontinued operations during the three months ended September 30, 2008, primarily as a result of changes in our estimate of our ability to utilize certain NOLs to offset 2007 taxable income.

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Results of Operations

Nine Months Ended September 30, 2008 Compared to Nine Months Ended September 30, 2007

Consolidated Results

Revenue, Net

	For the Nine Months Ended September 30,				$ Change Favorable/			% Change Favorable/
Revenue Component	2008		2007		(Unfavorable)			(Unfavorable)
	(Dollars in thousands)
Apartments	$	157,986	$	154,432	$	3,554		2.3	%
New Homes		31,495		38,147		(6,652	)	(17.4	)
Total advertising revenue		189,481		192,579		(3,098	)	(1.6	)
Distribution		41,215		43,088		(1,873	)	(4.3	)
Total revenue, net	$	230,696	$	235,667	$	(4,971	)	(2.1	)%

Apartments

Apartment Guide, ApartmentGuide.com and Rentals.com, representing approximately 83.4% of advertising revenue during the nine months ended September 30, 2008, experienced an increase in revenue of 2.3% compared to the same period in 2007, primarily due to a 2.9% increase in apartment communities that we serve, partially offset by 0.5% decrease in revenue per community served.

Apartments continues to benefit from our actions to strengthen client relationships and promote the value of blended media, while providing clients with advertising tools to better track results and demonstrate our effectiveness in generating customer leads. During the nine months ended September 30, 2008, the occupancy rates in the markets that Apartment Guide serves declined slightly, which resulted in additional advertising spend by apartment communities. Additionally, the number of communities served by Apartment Guide increased due to continuing improvements in sales execution, as well as promotional offerings designed to attract additional apartment communities. The decrease in revenue per community served was driven by the purchase, by new communities served, of a higher percentage of standard advertisements compared to premium advertisements.

During the first quarter of 2008, we launched the Greenville, South Carolina Apartment Guide. We are also exploring opportunities to expand into other new markets.

New Homes

The New Home Guide and NewHomeGuide.com business, representing approximately 16.6% of advertising revenue during the nine months ended September 30, 2008, decreased 17.4% compared to the same period in 2007. The decrease in revenue was primarily due to a 15.6% decrease in new home communities served and a 2.3% decrease in revenue per community served. These resulted from declines in standard advertising spending and ongoing declines in premium advertising spending by many new home builders, driven by continued weakness in the new home sales sector.

The difficult conditions for new home builders continued to cause further pressure in the first nine months of 2008, as the challenging mortgage environment and declining home prices worsened. In response to this environment, in January 2008, we suspended publication of our Atlanta Professional Home Guide.

Distribution Revenue

Distribution revenue decreased by 4.3% during the nine months ended September 30, 2008 compared to the same period in 2007. We achieved a 2.5% increase in the number of pockets sold in our display racks; however, this growth was more than offset by a 6.7% decrease in the average revenue per pocket due to softness in demand. Our distribution revenue continues to be adversely impacted by the loss of business from publishers within the resale home and automotive sectors scaling back or ceasing operations.

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Operating Expenses

	For the Nine Months Ended September 30,				$ Change (Favorable)/			% Change (Favorable)/
Other Expenses Component	2008		2007		Unfavorable			Unfavorable
	(Dollars in thousands)
Cost of goods sold (exclusive of depreciation and amortization of property and equipment)	$	20,137	$	22,104	$	(1,967	)	(8.9	)%
Marketing and selling		57,543		62,917		(5,374	)	(8.5	)
Distribution and circulation		64,106		62,620		1,486		2.4
General and administrative expenses		38,526		44,027		(5,501	)	(12.5	)
Other general expenses		4,868		4,441		427		9.6
Depreciation and amortization of property and equipment		10,389		9,310		1,079		11.6
Amortization of intangible assets		2,043		2,663		(620	)	(23.3	)
Provision for restructuring costs		1,898		9,181		(7,283	)	(79.3	)
Total operating expenses	$	199,510	$	217,263	$	(17,753	)	(8.2	)%

The decrease in operating expenses was primarily due to decreases in marketing and selling, general and administrative expenses, cost of goods sold and provision for restructuring costs, partially offset by an increase in distributing and circulation and depreciation and amortization of property and equipment.

The decrease in marketing and selling expense was due to a number of factors, including a reduction of approximately 90 employees, compared to the prior year, resulting in a $3.3 million reduction in expense. Additional factors were reductions in marketing activities of $1.0 million and reductions in contract labor, training and travel of approximately $0.4 million each.

General and administrative expenses declined, primarily due to decreases in corporate overhead of $13.8 million, resulting from the completion of the relocation of our headquarters from New York to Norcross, audit and other professional fees of $2.6 million, and recovery, under our primary directors and officers liability insurance, of approximately $1.0 million of certain costs incurred prior to 2008 in defending claims in connection with a derivative lawsuit that is further discussed in Note 16, “Commitments and Contingencies,” to the condensed consolidated financial statements.

These declines were partially offset by increases in compensation-related expense for our former and new CEOs of approximately $2.3 million, $5.2 million in costs incurred in the movement of our headquarters, $0.5 million in additional stock-based compensation expense, $1.6 million in bad debt expense and $2.3 million in additional legal expense, primarily to defend ourselves against the derivatives lawsuit. We presently expect additional recovery under our directors and officers insurance policy of approximately $0.6 million of costs already incurred in defending these claims. In accordance with GAAP, the additional recovery has not yet been accounted for.

The decrease in cost of goods sold was due to the reformatting of our printed guides, including reductions in both paper size and weight, as well as distribution optimization.

The provision for restructuring costs was lower due to a decrease of $5.2 million in severance expense for positions that were eliminated and a decrease of $1.2 million in lease-related expenses, primarily resulting from the completion of the relocation of our headquarters from New York to Norcross, as well as a $0.9 million benefit in 2008, arising primarily from an adjustment to reserves related to revised estimates of future rent expense and sublease income for offices closed in 2007 and prior.

Distribution and circulation expenses increased due to the addition of new retail locations and the extension of national grocery chain relationships during 2007. The first nine months of 2007 did not include the full impact of these costs. Depreciation and amortization of property and equipment increased primarily as a result of internal-use software being placed in service.

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Other Expenses

	For the Nine Months Ended September 30,						$ Change Favorable/		% Change Favorable/
Other Expense Component	2008			2007			(Unfavorable)		(Unfavorable)
	(Dollars in thousands)
Interest expense	$	(14,599	)	$	(72,093	)	$	57,494	79.7	%
Amortization of deferred financing costs		(697	)		(1,517	)		820	54.1
Other income (expense), net		843			(41,304	)		42,147	102.0
Total other expenses	$	(14,453	)	$	(114,914	)	$	100,461	87.4	%

Interest expense decreased primarily due to lower average debt levels, as during the third quarter of 2007, we repaid all $492.5 million in principal of our term loan, redeemed all $410.0 million in principal of our 8 ⁷/8% Senior Notes due 2011, redeemed $292.2 million in principal of our 8% Senior Notes and redeemed all $122.5 million in principal of our Senior Floating Rate Notes due 2010. During the second quarter of 2008, we also redeemed all of the $2.6 million in principal of our 8% Senior Notes. The decrease was partially offset by borrowings under our revolving credit facility of $5.0 million in June 2008, repaid in July 2008, and of $13.2 million in September 2008.

In connection with the 2007 debt redemptions, we recorded a loss of $44.3 million, including the write-off of deferred financing fees and original issue discount. In connection with the 2008 debt redemption, we recorded a loss of $0.1 million as a result of a 4% redemption premium on the 8% Senior Notes.

Discontinued Operations

In accordance with GAAP, we have classified the operating results of our divested entities as of September 30, 2008 as discontinued operations in the condensed consolidated statement of operations for all periods presented.

Discontinued operations includes the operations of the Enthusiast Media segment and the Education segment. We completed the sales of Channel One and Films Media Group during the second quarter of 2007. On August 1, 2007, we completed the sale of our Enthusiast Media segment. During the first quarter of 2008, we sold certain assets and liabilities of PRIMEDIA Healthcare, resulting in a gain of $0.1 million, and shut down the remaining operations, resulting in a loss of approximately $0.4 million.

In the fourth quarter of 2007, we classified the results of operations of our Auto Guides division as discontinued operations due to our intent to dispose of the Auto Guides division by June 2008. During the first nine months of 2008, we sold certain assets and liabilities related to our Auto Guides division, resulting in an estimated gain of $0.1 million, and shut-down the remaining operations, resulting in a loss of approximately $0.8 million.

Discontinued operations for the nine months ended September 30, 2008 and 2007 includes revenue of $3.4 million and $353.8 million, respectively, and income (loss) before income taxes, excluding gain (loss) on sale of businesses, of $(4.5) million and $57.2 million. The gain on sale of businesses, net of tax, was $2.1 million and $483.8 million for the nine months ended September 30, 2008 and 2007, respectively. We recorded a $0.6 million gain arising from a working capital settlement during the third quarter of 2008 related to the sale of the Enthusiast Media segment in 2007.

In 2005, we sold substantially all of the assets of Workplace Learning for the assumption of ongoing liabilities, while retaining a secondary liability as the assignor of the building and satellite time leases. Each month, our liability is reduced either by fulfilling our secondary liability as the assignor of the building lease or due to assignee’s performance under the terms of the lease, which results in income for us. During the nine months ended September 30, 2008 and 2007, as a result of the assignee’s performance, we recorded $2.6 million and $1.9 million in income, respectively, which is included in discontinued operations.

During the nine months ended September 30, 2008, we recognized a tax benefit of $14.8 million in discontinued operations, primarily as a result of our ability to carry back a projected 2008 NOL against taxes paid on a portion of the 2007 gain on divestitures of certain subsidiaries. The current year NOL arises primarily from the reversal of differences between the book and tax basis in a group of PRIMEDIA Healthcare intangible assets triggered by the sale of those assets during the nine months ended September 30, 2008. Further adjustments to the tax benefit reported in discontinued operations related to the NOL carry back, and adjustments to our valuation allowance, are possible as estimations regarding 2008 taxable income change. We also recognized a tax benefit of $5.1 million in discontinued operations during the first nine months of 2008, primarily as a result of changes in our estimate of our ability to utilize certain NOLs to offset 2007 taxable income.

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Liquidity, Capital and Other Resources

As of September 30, 2008, we had cash and unused credit facilities of $94.3 million, as further detailed below, compared to $106.4 million as of December 31, 2007. The use of this cash and unused credit facilities is subject to customary conditions contained in our debt agreements.

On September 16, 2008, we borrowed $13.2 million against our revolving credit facility. At September 30, 2008, the remaining availability under the revolving credit facility is approximately $71.0 million, which also reflects letters of credit outstanding and a reduction in available borrowing capacity resulting from the bankruptcy filing of Lehman Brothers Holdings Inc., the parent company of Lehman Brothers Inc. (“Lehman”), a participating lender in PRIMEDIA’s $100.0 million revolving credit facility. Lehman’s commitment under the revolving credit facility is $12.0 million. Our ability to borrow under our revolving credit facility could be further impaired if any other lender under that line were unwilling or unable to honor its contractual obligation to lend to us.

We have required debt repayments, including capital leases, of $3.1 million during the next 12 months, which does not include the $13.2 million balance outstanding under our revolving credit facility. We believe our liquidity, capital resources and cash flows from operations are sufficient to fund planned capital expenditures, working capital requirements, interest and principal payments on our debt and other anticipated expenditures for the foreseeable future. We have no significant required debt repayments until 2014.

Working Capital

Consolidated working capital, which includes current maturities of long-term debt, was a deficit of $(3.5) million as of September 30, 2008, compared to $(0.3) million at December 31, 2007.

Cash Flow—Nine Months Ended September 30, 2008 Compared to Nine Months Ended September 30, 2007

Net cash used in operating activities was $0.3 million during the nine months ended September 30, 2008 compared to $33.8 million during the nine months ended September 30, 2007. This change was primarily due to a decrease in cash paid for interest due to a lower average balance of debt outstanding during 2008 and, to a lesser extent, lower interest rates. The decrease in cash paid was slightly offset by the settlement of certain post-Enthusiast Media sale obligations, including severance, bonuses and incremental income taxes. For purposes of calculating cash provided by or used in operating activities, discontinued operations are included until sold or shut down; therefore, these discontinued operations did not contribute to operating activities for the full year in which the sale occurred.

Net cash provided by investing activities was $9.9 million during the nine months ended September 30, 2008 compared to $1,251.9 million during the same period in 2007. This decrease was primarily due to the sale of the Enthusiast Media segment and the Outdoors group, which was partially offset by payments for businesses acquired and higher capital expenditures in 2007. We expect capital spending in 2008 to approximate $15.0 million.

Net cash used in financing activities was $0.9 million during the nine months ended September 30, 2008 compared to $1,207.1 million during the same period in 2007. During the first nine months of 2008, the cash provided by financing activities primarily relates to net borrowings under our revolving credit facility of $13.2 million, offset by $9.3 million in dividends paid on our common stock and by net repayments of $4.6 million in principle under credit agreements. During the first nine months of 2007, the cash used in financing activities primarily related to net redemption of debt repayments of borrowings under credit agreements and dividends paid on our common stock.

Why We Use the Term Free Cash Flow

Free cash flow is defined as net cash provided by (used in) operating activities adjusted for additions to property and equipment and capital lease payments.

We believe that the use of free cash flow enables our chief operating decision maker to make decisions based on our cash resources. We also believe that free cash flow provides useful information to investors as it is considered to be an indicator of our liquidity, including our ability to reduce debt, make strategic investments and pay dividends.

Free cash flow is not intended to represent cash flows from operating activities as determined in conformity with GAAP. Free cash flow, as presented, may not be comparable to similarly titled measures reported by other companies since not all companies necessarily calculate free cash flow in an identical manner, and therefore, is not necessarily an accurate measure of comparison between companies.

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The following table presents our free cash flow:

	Nine Months Ended September 30,
	2008			2007
	(Dollars in thousands)
Net cash used in operating activities	$	(320	)	$	(33,800	)
Additions to property and equipment		(7,884	)		(15,785	)
Capital lease payments		(338	)		(696	)
Free cash flow	$	(8,542	)	$	(50,281	)
Supplemental information:
Cash paid for interest, including interest on capital and restructured leases	$	14,594		$	84,417
Cash paid for income taxes, net of refunds received	$	11,383		$	17,627
Cash paid for restructuring costs, net of sublease receipts	$	5,965		$	7,516

Our free cash flow during the first nine months of 2008 improved from the first nine months of 2007, primarily due to lower debt service costs, partially offset by the settlement of post-Enthusiast Media sale obligations, including severance, bonuses and incremental income taxes, and the absence of cash flows from businesses divested after the first quarter of 2007. For purposes of calculating cash provided by or used in operating activities, discontinued operations are included until sold or shut down; therefore, these discontinued operations did not contribute to operating activities for the full year in which the sale occurred.

Financing Arrangements

Bank Credit Facilities

Our bank credit facility provides for two loan facilities: (1) a revolving credit facility with aggregate commitments of $100.0 million (the “Revolving Facility”), which matures on August 1, 2013, and (2) a Term Loan B credit facility in an aggregate principal amount of $250.0 million (the “Term Loan B Facility”), which matures on August 1, 2014 (the “Term Loan B Maturity Date”). As stated above, the availability of the full committed amount of the Revolving Facility is questionable due to the status of Lehman.

Amounts borrowed under the Revolving Facility bear interest, at our option, at an annual rate of either the base rate plus an applicable margin ranging from 0.625% to 1.00% or the eurodollar rate plus an applicable margin ranging from 1.625% to 2.00%. The Term Loan B Facility bears interest, at our option, at an annual rate of either the base rate plus an applicable margin ranging from 1.00% to 1.25% or the eurodollar rate plus an applicable margin ranging from 2.00% to 2.25%. The interest rate on the Term Loan B Facility at September 30, 2008 was 6.0%.

There are no scheduled commitment reductions under the Revolving Facility. The loan under the Term Loan B Facility is subject to scheduled repayment in quarterly installments of $0.6 million payable on March 31, June 30, September 30 and December 31 of each year and commenced on March 31, 2008. The final quarterly installment is scheduled to be paid on June 30, 2014, followed by a final repayment of $233.8 million on the Term Loan B Maturity Date. Additionally, through August 1, 2009, we are required to manage our interest rate risk arising from the Term Loan B Facility through the utilization of derivative financial instruments in a notional amount equal to at least 35% of the Term Loan B Facility principal outstanding.

The bank credit facilities consisted of the following at September 30, 2008:

	Revolver			Term B			Total
	(Dollars in thousands)
Bank credit facilities	$	100,000		$	248,125		$	348,125
Borrowings outstanding		(13,200	)		(248,125	)		(261,325	)
Letters of credit outstanding		(3,834	)		—			(3,834	)
Unused bank commitments	$	82,966		$	—		$	82,966

The weighted-average of our commitment fees under the bank credit facilities during the three and nine months ended September 30, 2008 was 0.30%.

The bank credit facilities agreement, among other things, limits our ability to change the nature of our businesses, incur indebtedness, create liens, sell assets, engage in mergers, consolidations or transactions with affiliates, make investments in or loans to certain subsidiaries, issue guarantees and make certain restricted payments, including dividend payments on or repurchases of our common stock.

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As mentioned above, the remaining availability under PRIMEDIA’s $100 million revolving credit facility is approximately $71.0 million, which also reflects outstanding letters of credit and a $12.0 million reduction in available borrowing resulting from the bankruptcy filing of Lehman.

Revolving Facility

In June 2008, we borrowed $5.0 million against our Revolving Facility, which was repaid in July 2008. In September 2008, we borrowed an additional $13.2 million against our Revolving Facility.

8% Senior Notes

On May 15, 2008, we redeemed the remaining $2.6 million in 8% Senior Notes outstanding. The Notes were redeemed at a 4% premium of the outstanding aggregate principal amount, which was approximately $0.1 million, plus accrued and unpaid interest thereon until the redemption date. We did not incur any early termination penalties in connection with the redemption of the 8% Senior Notes beyond the 4% redemption premium.

Interest Rate Swaps

During the second half of 2007, we entered into four interest rate swap agreements, each with a notional amount of $50.0 million. As of September 30, 2008, all of the interest rate swaps were in designated hedging relationships against the variability of future cash flows due to changes in the benchmark interest rate associated with our Term Loan B Facility. One of the interest rate swaps matures on December 31, 2008; two mature on September 30, 2009; and one matures on December 31, 2009.

Contractual Obligations

The bank credit facilities rank senior in right of payment to all subordinated obligations which PRIMEDIA Inc. (a holding company) may incur.

We have $13.2 million outstanding at September 30, 2008 under our Revolving Facility, and we have other commitments in the form of letters of credit of $3.8 million aggregate face value, which expire in or before October 2009.

In the event we issue rated debt instruments in the future, a change in the rating of such instruments would not negatively impact our ability to use our available lines of credit or the borrowing rate under our bank credit facilities. As of July 2007, our senior debt ratings from Moody’s and Standard and Poor’s was Ba3 and BB, respectively.

In January 2008, we liquidated $15.4 million in available for sale securities. In May 2008, we redeemed all of the $2.6 million in 8% Senior Notes outstanding. During the first nine months of 2008, we paid $9.3 million in dividends on our common stock. On November 5, 2008 our Board of Directors declared a cash dividend of $0.07 per share of common stock, payable on December 11, 2008, to stockholders of record on November 19, 2008. We redeemed the debt and paid the dividends out of our existing cash balance. We may also access our Revolving Facility for a short period of time in order to make payments, should it be necessary to do so. Additionally, we currently expect that we will continue to pay a regular quarterly dividend for the foreseeable future, at the discretion of our Board of Directors, dependent on such factors as available cash, anticipated cash needs, overall financial and market conditions, future prospects for cash flow and such other factors as are deemed relevant by our Board of Directors.

Off Balance Sheet Arrangements

We have no variable interest (otherwise known as “special purpose”) entities or off balance sheet debt, other than as related to operating leases in the ordinary course of business.

Covenant Compliance

Under the most restrictive covenants contained in our bank credit facilities agreement, the maximum allowable total leverage ratio, as defined in the agreement, is 5.25 to 1 and was approximately 3.1:1 at September 30, 2008.

Contingencies and Other

We are involved in several legal proceedings, including ordinary and routine legal proceedings incidental to our business. See Note 16, “Commitments and Contingencies,” to the accompanying condensed consolidated financial statements for a description of certain of these proceedings, including a description of the derivative litigation. The result of any legal proceedings is inherently unpredictable. However, management believes that the outcome of all such proceedings will not have a material adverse effect on our long-term consolidated financial position, liquidity or results of operations, though the ultimate outcome of any of such matters could be material to our operating results in any given period in which costs or awards, if any, are recognized or otherwise determined.

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As of and for the nine months ended September 30, 2008, none of our officers or directors have been granted loans by us, nor have we guaranteed any obligations of such persons.

In connection with the sale of assets and the divestiture of businesses, we generally agree to indemnify the buyer and related parties for certain losses or liabilities incurred by the buyer with respect to: (i) the representations and warranties made by us to the buyer in connection with the sale and (ii) liabilities related to the pre-closing operations of the assets sold. Indemnities related to pre-closing operations generally include tax liabilities and other liabilities not assumed by the buyer in the transaction. As with any liability, we have previously accrued for those pre-closing obligations that are considered probable and reasonably estimable. We have not accrued any additional amounts as a result of indemnities which result from asset sales and divestitures. Should circumstances change, increasing the likelihood of payments related to a specific indemnity, we will accrue a liability when future payment is probable and the amount is reasonably estimable.

Critical Accounting Policies and Estimates

On January 1, 2008, we adopted Statement of Financial Accounting Standards (“SFAS”) No. 157, Fair Value Measurements. SFAS No. 157 defines fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. SFAS No. 157 applies to reported balances that are required or permitted to be measured at fair value under existing accounting pronouncements; accordingly, it does not require any new fair value measurements of reported balances.

SFAS No. 157 emphasizes that fair value is a market-based measurement, not an entity-specific measurement. Therefore, a fair value measurement should be determined based on the assumptions that market participants would use in pricing the asset or liability. As a basis for considering market participant assumptions in fair value measurements, SFAS No. 157 establishes a fair value hierarchy that

distinguishes between market participant assumptions based on market data obtained from sources independent of the reporting entity (observable inputs that are classified within Levels 1 and 2 of a defined hierarchy) and the reporting entity’s own assumptions about market participant assumptions (unobservable inputs classified within Level 3 of the hierarchy).

Level 1 inputs utilize quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access. Level 2 inputs are inputs, other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. Level 2 inputs may include quoted prices for similar assets and liabilities in active markets, as well as inputs that are observable for the asset or liability (other than quoted prices), such as interest rates and yield curves that are observable at commonly quoted intervals. Level 3 inputs are unobservable inputs for the asset or liability, which are typically based on an entity’s own assumptions, as there is little, if any, related market activity. In instances where the determination of the fair value measurement is based on inputs from different levels of the fair value hierarchy, the level in the fair value hierarchy within which the entire fair value measurement falls is based on the lowest level input that is significant to the fair value measurement in its entirety. Our assessment of the significance of a particular input to the fair value measurement in its entirety requires judgment and considers factors specific to the asset or liability.

Recent Accounting Developments

See Note 1, “Summary of Significant Accounting Policies — Recent Accounting Pronouncements,” to the condensed consolidated financial statements, contained elsewhere in this Report.

Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

We are exposed to the impact of changes in interest rates, primarily through our Term Loan B Facility, which is variable-rate debt that had an outstanding balance of $248.1 million at September 30, 2008. As part of our management of interest rate risk, we have designated derivative financial instruments in hedging relationships against the variability in cash flows due to changes in the benchmark interest rate on our Term Loan B Facility. The table below shows the change in interest expense we estimate would occur over the next 12 months from 50 and 100 basis point increases and decreases in interest rates based upon our current Term Loan B Facility balance and derivative financial instrument positions at September 30, 2008. Such potential increases or decreases are based on certain simplifying assumptions, including a constant level of debt and an immediate, across-the-board increase or decrease in the level of interest rates with no other subsequent changes for one year.

Interest Rate Change (in Basis Points)	Change in Interest Expense
(Dollars in thousands)
+100	$	847
+50		423
-50		(423	)
-100		(847	)

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Credit Risk

Our hedging transactions using derivative financial instruments also involve certain additional risks, such as counterparty credit risk. The counterparties to our derivative financial instruments are major financial institutions and securities dealers, which we believe are well capitalized with investment grade credit ratings and with which we may have other financial relationships. While we do not anticipate nonperformance by any counterparty, we are exposed to potential credit losses in the event the counterparty fails to perform. Our exposure to credit risk in the event of default by a counterparty is the difference between the value of the contract and the current market price at the time of the default. There can be no assurance that we will be able to adequately protect against the foregoing risks and will ultimately realize an economic benefit that exceeds the related expenses incurred in connection with engaging in such hedging strategies.

Item 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures as of September 30, 2008. Based on such evaluation, the Company’s Chief Executive Officer and Chief Financial Officer have concluded that, due to the material weakness in internal control over financial reporting as it relates to the accounting for income taxes, which is further described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2007, the Company’s disclosure controls and procedures were not effective as of September 30, 2008.

Changes in Internal Control Over Financial Reporting

During the first three quarters of 2008, the Company added personnel to its tax department who possess subject matter expertise and experience and also enhanced processes and internal controls to ensure that the accounting for the provision for income taxes and related income tax balances is in accordance with GAAP. The Company has also intensified its review of amounts associated with the reporting of income taxes to include multiple levels of management. As a result of the implementation of these changes, management believes the Company’s internal control over financial reporting as it relates to the accounting for income taxes is suitably designed and that the Company’s consolidated financial statements are fairly stated, in all material respects, as of and for the three and nine months ended September 30, 2008. Management is continuing to collect evidence of the effective operation of the internal control over financial reporting as it relates to accounting for income taxes before reaching a conclusion on whether the material weakness has been remediated.

During the third quarter of 2008, the Company also completed the design and implementation of controls to ensure the proper presentation and disclosure of available for sale securities on its consolidated balance sheet and statement of cash flows. Enhancements included an update to the investment policy, better communication within the organization regarding investment transactions and an increased level of review for investment transactions. As a result of these changes, the Company has remediated the material weakness in internal control over financial reporting as it relates to the accounting for cash and cash equivalents and available for sale securities, which is further described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2007.

Other than as described above, related to available for sale securities, there have been no changes in the Company’s internal control over financial reporting during the three months ended September 30, 2008 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

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PART II. OTHER INFORMATION

Item 1A. RISK FACTORS

The downturn in the residential real estate market has adversely affected, and may continue to adversely affect, the advertising revenue we derive from new home builders.

The recent downturn in the U.S. economy has been accompanied by the worst downturn in the residential real estate industry in several decades. An economic recession, unfavorable taxation laws and regulations, higher credit standards, unavailability of mortgage loans, increased interest rates, increased unemployment and lower consumer confidence have caused consumers to reduce their activity in the residential real estate industry, negatively impacting our new home builder advertisers. The return on investment for our new home builder advertisers depends on the success rate of actual sales that are closed in comparison to the advertising expenses paid. Our advertisers are experiencing lower return on investment because actual sales have declined for reasons beyond our control. As a result, these builders may continue to decrease their advertising budgets, which would adversely affect our revenue.

If we do not meet the continued listing requirements of the New York Stock Exchange, our common stock may be delisted.

Our common stock is listed on the New York Stock Exchange (the “NYSE”). If we do not meet the NYSE’s continued listing requirements, the NYSE may take action to delist our common stock. If we are unable to maintain the NYSE’s continued listing standards, we will be notified by the NYSE, and we would expect to have between six and 18 months to take corrective action to meet the continued listing standards before our common stock would be delisted. A delisting of our common stock could negatively impact us by reducing the liquidity and market price of our common stock and potentially reducing the number of investors willing to hold or acquire our common stock, which could negatively impact our ability to raise equity financing. In addition, a delisting of our common stock could also inhibit our ability to access the public capital markets.

There have been no other material changes to the Company’s risk factors during the nine months ended September 30, 2008.

Item 6. EXHIBITS

(a)

Exhibit Number	Description
31.1	Certification by Charles J. Stubbs Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002(*)
31.2	Certification by Kim R. Payne Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002(*)
32.1	Certification by Charles J. Stubbs Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002(*)
32.2	Certification by Kim R. Payne Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002(*)

(*) Filed herewith.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	PRIMEDIA Inc.
	(Registrant)
Date: November 7, 2008	/S/ CHARLES J. STUBBS
	(Charles J. Stubbs)
	President and Chief Executive Officer
	(Principal Executive Officer)
Date: November 7, 2008	/S/ KIM R. PAYNE
	(Kim R. Payne)
	Senior Vice President and Chief Financial Officer
	(Principal Financial Officer)

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EX-31.1

Exhibit 31.1

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Charles J. Stubbs, certify that:

1. I have reviewed this quarterly report on Form 10-Q of PRIMEDIA Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls over financial reporting.

		/s/ CHARLES J. STUBBS
Date: November 7, 2008	Name:	Charles J. Stubbs
	Title:	President and Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Kim R. Payne, certify that:

1. I have reviewed this quarterly report on Form 10-Q of PRIMEDIA Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controls over financial reporting.

		/s/ KIM R. PAYNE
Date: November 7, 2008	Name:	Kim R. Payne
	Title:	Senior Vice President and Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of PRIMEDIA Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2008 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Charles J. Stubbs, President and Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ CHARLES J. STUBBS

Charles J. Stubbs,

President and Chief Executive Officer

November 7, 2008

This certification accompanies each Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of PRIMEDIA Inc. (the “Company”) on Form 10-Q for the period ended September 30, 2008 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Kim R. Payne, Senior Vice President and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ KIM R. PAYNE

Kim R. Payne,

Senior Vice President and Chief Financial Officer

November 7, 2008

This certification accompanies each Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

A signed original of this written statement required by Section 906 has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.