UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 11-K




[X]      ANNUAL REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE ACT
OF 1934 [FEE REQUIRED]

         For the Fiscal year ended December 31, 2000


                                       OR


[ ] TRANSITION REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES  EXCHANGE ACT
OF 1934 [NO FEE REQUIRED].

For the transition period from ______________ to ______________


                         Commission file number 1-11106

A.       Full title of the plan and the address of the plan, if different
         from that of the issuer named below:

         PRIMEDIA Inc.
         PRIMEDIA EMPLOYEE STOCK PURCHASE PLAN

B.       Name of issuer of the securities held pursuant to the plan and the
         address of its principal executive office:

         PRIMEDIA Inc.
         745 Fifth Avenue
         New York, New York 10151






PRIMEDIA Inc.
PRIMEDIA Employee Stock Purchase Plan

Index to Financial Statements







                                                                    PAGES


Independent Auditors' Report                                          2

Statement of Net Assets as of December 31, 2000                       3

Statement of Changes in Net Assets for the period
 March 29, 2000(date of inception through December 31, 2000           4

Notes to Financial Statements                                       5-7





INDEPENDENT AUDITORS' REPORT




To the Board of Directors of PRIMEDIA Inc.
and Participants of the PRIMEDIA Employee Stock Purchase Plan
New York, New York


We have  audited  the  accompanying  statement  of net  assets  of the  PRIMEDIA
Employee  Stock  Purchase  Plan (the  "Plan") as of  December  31,  2000 and the
related  statement  of changes in net assets for the period  from March 29, 2000
(date of inception)  through December 31, 2000.  These financial  statements are
the responsibility of the Plan's management. Our responsibility is to express an
opinion on these financial statements based on our audit.


We conducted our audit in accordance with auditing standards  generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance  about  whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audit  provides  a
reasonable basis for our opinion.


In our  opinion,  such  financial  statements  present  fairly,  in all material
respects, the net assets of the Plan as of December 31, 2000, and the changes in
its net assets for the period  from March 29, 2000 (date of  inception)  through
December 31, 2000, in conformity with accounting  principles  generally accepted
in the United States of America.





/s/  DELOITTE & TOUCHE  LLP


New York, New York
March 23, 2001





PRIMEDIA Inc.
PRIMEDIA Employee Stock Purchase Plan

Statement of Net Assets as of December 31, 2000







ASSETS:
                                                          

   Employer accounts receivable                              $     1,426,696


                                                             -------------------


         Total assets                                              1,426,696





LIABILITIES                                                             -
                                                             -------------------





NET ASSETS                                                   $     1,426,696
                                                             ===================
















See Notes to Financial Statements






PRIMEDIA Inc.
PRIMEDIA Stock Purchase Plan



Statement  of Changes in Net Assets for the period  from March 29, 2000 (date of
inception) through December 31, 2000




                                                              

Participant contributions                                        $   1,426,696

                                                                 ---------------


              Total additions                                        1,426,696
                                                                 ---------------






              Total deductions                                            -
                                                                 ---------------


              Net additions                                          1,426,696



Net assets, beginning of period                                           -
                                                                 ---------------


Net assets, end of period                                        $   1,426,696
                                                                 ===============












See Notes to Financial Statements






PRIMEDIA Inc.
PRIMEDIA Employee Stock Purchase Plan

Notes to Financial Statements


1.       DESCRIPTION OF THE PLAN:

The following description of the PRIMEDIA Inc. (the "Company") PRIMEDIA Employee
Stock  Purchase  Plan,   (the  "Plan"),   provides  only  general   information.
Participants  should refer to the Plan document for a more complete statement of
the Plan's provisions.

The preparation of financial statements in conformity with accounting principles
generally  accepted in the United States of America requires  management to make
estimates  and  assumptions  that  affect  the  reported  amounts  of assets and
liabilities  and disclosure of contingent  assets and liabilities at the date of
the financial  statements  and the reported  amounts of additions and deductions
during the reporting period. Actual results could differ from those estimates.

a.       General Description

The Plan is an employee stock purchase plan that allows participants to purchase
shares of PRIMEDIA Common Stock ("Stock") through payroll deductions. The Plan's
fiscal year,  for years after fiscal 2000 is divided into two six-month  periods
("Offering  Periods").  The Offering Periods are January 1 to June 30 and July 1
to December 31 and  represent  the periods  during which  participants'  payroll
deductions are accumulated.  For fiscal 2000, the offering period is March 29 to
December 31. At the end of each Offering Period,  the participants'  accumulated
payroll  deductions  are used to  purchase  shares  of Stock.  Participants  may
purchase  shares of Stock for an  amount  equal to 90% of the  lesser of (1) the
closing price of a share of Stock on the first day of the Offering Period or (2)
the  closing  price of a share of Stock on the last day of the  Offering  Period
("Option Price").

The Plan was approved by the Company's stockholders on March 27, 2000. The stock
subject to  issuance  under the Plan shall be  authorized  but  unissued  common
stock,  treasury  shares or shares  purchased on the open market.  The aggregate
number of shares, which may be issued pursuant to the Plan, is 5,000,000.
At December 31, 2000,  participants of the Plan accumulated  payroll  deductions
sufficient to purchase  132,793 shares of Stock subsequent to December 31, 2000,
leaving  4,867,207  shares  of Stock  available  for  future  purchases  by Plan
participants.

The Plan is neither qualified under Section 401(a) of the Internal
Revenue Code of 1986,  as amended,  nor subject to any of the  provisions of the
Employee Retirement Income Security Act of 1974 (commonly known as "ERISA").

b.       Eligibility

All   full-time  or  part-time   employees  of  the  Company  and  its  eligible
subsidiaries,  who customarily work at least 20 hours per week and five months a
year are eligible to participate in the Plan. Eligible employees may only enroll
in the Plan prior to the beginning of a Offering Period.



c.       Stock Purchases

On  the  last  trading  day  of  each  Offering  Period,   the  amount  of  each
participant's  accumulated payroll deductions is applied towards the purchase of
the maximum number of whole and fractional shares of Stock possible,  determined
by dividing the participant's  total  contribution by the per share Option Price
applicable for that Offering  Period.  During the offering period ended December
31, 2000,  the maximum  number of shares of Stock a participant  can purchase is
921 shares.  This share  limitation will not apply in future Offering periods on
and after  January  1,  2001.  Purchased  shares of Stock are  transferred  to a
brokerage account in the name of the participant at a securities  brokerage firm
approved by a committee appointed by the Board of Directors of the Company.

d.       Participant Contributions

Participants  may elect to have 2% to 5% of their  "Base  Salary" (as defined in
the Plan) deducted on an after-tax basis for the purchase of Stock. Participants
may only increase or decrease their deduction percentages prior to the beginning
of a Offering Period and may not decrease their  deductions  during the Offering
Period  except  to  stop  contributing.  No  interest  accrues  or  is  paid  on
participants' accumulated payroll deductions. Once made, the Company may use the
payroll deductions for any corporate purpose,  and the Company has no obligation
to segregate  employees'  payroll deductions from any other funds of the Company
or to hold funds  representing  the same pending the application  thereof to the
purchase of shares at the end of each  Offering  Period in  accordance  with the
Plan.

e.       Participant Refunds

Plan  participants  may withdraw from the Plan at any time prior to the last day
of a  Offering  Period  by  properly  notifying  the  Company.  A  participant's
accumulated  payroll deductions for the Offering Period prior to withdrawal from
the Plan will be promptly  refunded to the participant  without interest (unless
required  by law).  In  addition,  Plan  participants  can elect to stop  future
contributions  and leave  contributions  already  made in the  current  Offering
Period in the Plan (to  purchase  share at the end of the  Offering  Period)  by
properly  notifying  the Company at  specified  times prior to the last day of a
Offering Period.

Participants  who terminate their employment  relationship  with the Company are
not eligible to continue in the Plan. All payroll deductions  accumulated during
the  Offering  Period  through  the date of such  cessation  of  employment  are
refunded  to the  employee  or, in the  event of the  employee's  death,  to the
beneficiary designated by the participant on his/her Enrollment/Change Form.

f.       Administrative Expenses

The Company bears all costs in connection with the Plan including administrative
fees and all fees associated with the issuance of Stock. The Plan participant is
responsible for all brokerage and related  expenses  associated with the sale of
Stock.

Administrative  expenses related to the Plan amounted to  approximately  $85,000
for the period March 29, 2000 (date of inception through December 31, 2000).


g.       Plan Termination

The Plan may be terminated at any time by the Company's Board of
Directors but such termination  shall not affect options then outstanding  under
the Plan.  If at any time shares of Stock  reserved  for the purpose of the Plan
remain  available for purchase but not in sufficient  number to satisfy all then
unfilled purchase requirements,  the available shares shall be apportioned among
participants  in proportion to the amount of payroll  deductions  accumulated on
behalf of each  participant  that would otherwise be used to purchase Stock, and
the Plan shall terminate.  Upon such termination or any other termination of the
Plan,  all  payroll  deductions  not used to  purchase  stock will be  refunded,
without interest(unless required by law).


2.       INCOME TAX STATUS:

The Plan  fulfills the  requirements  of an "employee  stock  purchase  plan" as
defined in Section 423 of the Internal  Revenue Code.  As such,  the Plan is not
required to file income tax returns or pay income taxes.
Under Section 423, a participating  employee will not recognize  taxable income,
and the Company will not be entitled to a tax deduction,  for federal income tax
purposes when an employee  enrolls in the Plan or when a  participant  purchases
shares of Stock under the Plan.


3.       SUBSEQUENT EVENTS:

Plan participants'  accumulated payroll deductions for the Offering Period ended
December 31, 2000,  amounted to  $1,426,696  and have been recorded as an amount
receivable  from the Company at December  31, 2000.  Subsequent  to December 31,
2000,  $1,426,696 of these accumulated  deductions were used to purchase 132,793
shares of Stock  which were  issued to  participants  by the  Company in January
2001. The 132,793 shares of Stock purchased  subsequent to December 31, 2000 had
a market value of $1,585,211 as of the option price date.





INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration No. 33-52280 of
PRIMEDIA  Inc.  Form S-8 under the  Securities  Act of 1933 of our report  dated
March 23,  2001,  appearing  in this Annual  Report on Form 11-K of the PRIMEDIA
Employee  Stock  Purchase  Plan for the  period  from  March 29,  2000  (date of
inception) through December 31, 2000.


/s/ DELOITTE & TOUCHE LLP.


New York, New York
March 27, 2001





SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
administrator of the PRIMEDIA Employee Stock Purchase Plan, has duly caused this
annual  report to be  signed on its  behalf  by the  undersigned  hereunto  duly
authorized.


                                           PRIMEDIA Inc.
                                           PRIMEDIA Employee Stock Purchase Plan


March 27, 2001
                                  By:      /s/      Beverly C. Chell
                                                    Vice Chairman and Secretary
                                                    PRIMEDIA Inc.