<SEC-DOCUMENT>0001564590-20-015191-index.html : 20200403
<SEC-HEADER>0001564590-20-015191.hdr.sgml : 20200403
<ACCEPTANCE-DATETIME>20200403132240
ACCESSION NUMBER:		0001564590-20-015191
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		23
CONFORMED PERIOD OF REPORT:	20200519
FILED AS OF DATE:		20200403
DATE AS OF CHANGE:		20200403
EFFECTIVENESS DATE:		20200403

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		20772613

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>vvi-def14a_20200519.htm
<DESCRIPTION>DEF 14A
<TEXT>
Document 1 - file: vvi-def14a_20200519.htm
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>2 <FILENAME>gtkl0ydlmw4j000082.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 2 - file: gtkl0ydlmw4j000082.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>3 <FILENAME>gtkl0ydlmw4j000013.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 3 - file: gtkl0ydlmw4j000013.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>4 <FILENAME>gtkl0ydlmw4j000007.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 4 - file: gtkl0ydlmw4j000007.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>5 <FILENAME>gtkl0ydlmw4j000002.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 5 - file: gtkl0ydlmw4j000002.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>6 <FILENAME>gtkl0ydlmw4j000016.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 6 - file: gtkl0ydlmw4j000016.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>7 <FILENAME>gtkl0ydlmw4j000004.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 7 - file: gtkl0ydlmw4j000004.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>8 <FILENAME>gtkl0ydlmw4j000073.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 8 - file: gtkl0ydlmw4j000073.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>9 <FILENAME>gtkl0ydlmw4j000019.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 9 - file: gtkl0ydlmw4j000019.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>10 <FILENAME>gtkl0ydlmw4j000081.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 10 - file: gtkl0ydlmw4j000081.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>11 <FILENAME>gtkl0ydlmw4j000008.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 11 - file: gtkl0ydlmw4j000008.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>12 <FILENAME>gtkl0ydlmw4j000014.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 12 - file: gtkl0ydlmw4j000014.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>13 <FILENAME>gtkl0ydlmw4j000011.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 13 - file: gtkl0ydlmw4j000011.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>14 <FILENAME>gtkl0ydlmw4j000067.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 14 - file: gtkl0ydlmw4j000067.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>15 <FILENAME>gtkl0ydlmw4j000017.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 15 - file: gtkl0ydlmw4j000017.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>16 <FILENAME>gtkl0ydlmw4j000001.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 16 - file: gtkl0ydlmw4j000001.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>17 <FILENAME>gtkl0ydlmw4j000009.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 17 - file: gtkl0ydlmw4j000009.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>18 <FILENAME>gtkl0ydlmw4j000072.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 18 - file: gtkl0ydlmw4j000072.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>19 <FILENAME>gtkl0ydlmw4j000044.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 19 - file: gtkl0ydlmw4j000044.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>20 <FILENAME>gtkl0ydlmw4j000003.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 20 - file: gtkl0ydlmw4j000003.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>21 <FILENAME>gtkl0ydlmw4j000006.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 21 - file: gtkl0ydlmw4j000006.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>22 <FILENAME>gtkl0ydlmw4j000074.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 22 - file: gtkl0ydlmw4j000074.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>23 <FILENAME>gtkl0ydlmw4j000005.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 23 - file: gtkl0ydlmw4j000005.jpg
</DOCUMENT> </SEC-DOCUMENT>