<SEC-DOCUMENT>0001564590-16-015835-index.html : 20160404
<SEC-HEADER>0001564590-16-015835.hdr.sgml : 20160404
<ACCEPTANCE-DATETIME>20160404122514
ACCESSION NUMBER:		0001564590-16-015835
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		20
CONFORMED PERIOD OF REPORT:	20160519
FILED AS OF DATE:		20160404
DATE AS OF CHANGE:		20160404
EFFECTIVENESS DATE:		20160404

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		161549608

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>vvi-def14a_20160415.htm
<DESCRIPTION>DEF 14A
<TEXT>
Document 1 - file: vvi-def14a_20160415.htm
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>2 <FILENAME>gmg0eo5lz0fr000001.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 2 - file: gmg0eo5lz0fr000001.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>3 <FILENAME>gmg0eo5lz0fr000002.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 3 - file: gmg0eo5lz0fr000002.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>4 <FILENAME>gmg0eo5lz0fr000003.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 4 - file: gmg0eo5lz0fr000003.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>5 <FILENAME>gmg0eo5lz0fr000004.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 5 - file: gmg0eo5lz0fr000004.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>6 <FILENAME>gmg0eo5lz0fr000005.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 6 - file: gmg0eo5lz0fr000005.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>7 <FILENAME>gmg0eo5lz0fr000006.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 7 - file: gmg0eo5lz0fr000006.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>8 <FILENAME>gmg0eo5lz0fr000007.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 8 - file: gmg0eo5lz0fr000007.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>9 <FILENAME>gmg0eo5lz0fr000009.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 9 - file: gmg0eo5lz0fr000009.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>10 <FILENAME>gmg0eo5lz0fr000010.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 10 - file: gmg0eo5lz0fr000010.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>11 <FILENAME>gmg0eo5lz0fr000012.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 11 - file: gmg0eo5lz0fr000012.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>12 <FILENAME>gmg0eo5lz0fr000014.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 12 - file: gmg0eo5lz0fr000014.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>13 <FILENAME>gmg0eo5lz0fr000015.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 13 - file: gmg0eo5lz0fr000015.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>14 <FILENAME>gmg0eo5lz0fr000017.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 14 - file: gmg0eo5lz0fr000017.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>15 <FILENAME>gmg0eo5lz0fr000018.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 15 - file: gmg0eo5lz0fr000018.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>16 <FILENAME>gmg0eo5lz0fr000038.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 16 - file: gmg0eo5lz0fr000038.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>17 <FILENAME>gmg0eo5lz0fr000039.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 17 - file: gmg0eo5lz0fr000039.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>18 <FILENAME>gmg0eo5lz0fr000058.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 18 - file: gmg0eo5lz0fr000058.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>19 <FILENAME>gmg0eo5lz0fr000092.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 19 - file: gmg0eo5lz0fr000092.jpg
</DOCUMENT> <DOCUMENT> <TYPE>GRAPHIC <SEQUENCE>20 <FILENAME>gmg0eo5lz0fr000093.jpg <DESCRIPTION>GRAPHIC <TEXT> Document 20 - file: gmg0eo5lz0fr000093.jpg
</DOCUMENT> </SEC-DOCUMENT>