0001341522-11-000046.txt : 20110829 0001341522-11-000046.hdr.sgml : 20110829 20110829121402 ACCESSION NUMBER: 0001341522-11-000046 CONFORMED SUBMISSION TYPE: 3 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110825 FILED AS OF DATE: 20110829 DATE AS OF CHANGE: 20110829 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: PEDERSON MARGARET E CENTRAL INDEX KEY: 0001528780 FILING VALUES: FORM TYPE: 3 SEC ACT: 1934 Act SEC FILE NUMBER: 001-11015 FILM NUMBER: 111062053 MAIL ADDRESS: STREET 1: 87 MILL ROAD CITY: NEW CANAAN STATE: CT ZIP: 06840 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VIAD CORP CENTRAL INDEX KEY: 0000884219 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 361169950 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1850 NORTH CENTRAL AVE STREET 2: SUITE 800 CITY: PHOENIX STATE: AZ ZIP: 85004-4545 BUSINESS PHONE: (602) 207-4000 MAIL ADDRESS: STREET 1: 1850 NORTH CENTRAL AVE STREET 2: SUITE 800 CITY: PHOENIX STATE: AZ ZIP: 85004-4545 FORMER COMPANY: FORMER CONFORMED NAME: DIAL CORP /DE/ DATE OF NAME CHANGE: 19930823 FORMER COMPANY: FORMER CONFORMED NAME: NEW DIAL CORP DATE OF NAME CHANGE: 19921106 3 1 edgardoc.xml PRIMARY DOCUMENT X0204 3 2011-08-25 0 0000884219 VIAD CORP VVI 0001528780 PEDERSON MARGARET E 1850 N. CENTRAL AVE., SUITE 800 PHOENIX AZ 85004-4545 1 0 0 0 Common Stock 2100 D By: Deborah J. DePaoli For: Margaret E. Pederson 2011-08-29