<SEC-DOCUMENT>0001341401-24-000015-index.html : 20240130
<SEC-HEADER>0001341401-24-000015.hdr.sgml : 20240130
<ACCEPTANCE-DATETIME>20240130124958
ACCESSION NUMBER:		0001341401-24-000015
CONFORMED SUBMISSION TYPE:	SC 13G/A
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20240130
DATE AS OF CHANGE:		20240130

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		ORGANIZATION NAME:           	07 Trade & Services
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-42553
		FILM NUMBER:		24576904

	BUSINESS ADDRESS:	
		STREET 1:		7000 E. 1ST AVENUE
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85251
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		7000 E. 1ST AVENUE
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85251

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			River Road Asset Management, LLC
		CENTRAL INDEX KEY:			0001341401
		ORGANIZATION NAME:           	
		IRS NUMBER:				432076925
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A

	BUSINESS ADDRESS:	
		STREET 1:		462 SOUTH FOURTH STREET, SUITE 2000
		CITY:			LOUISVILLE
		STATE:			KY
		ZIP:			40202
		BUSINESS PHONE:		5023714100

	MAIL ADDRESS:	
		STREET 1:		462 SOUTH FOURTH STREET, SUITE 2000
		CITY:			LOUISVILLE
		STATE:			KY
		ZIP:			40202
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G/A
<SEQUENCE>1
<FILENAME>vvi.txt
<TEXT>
Document 1 - file: vvi.txt

</DOCUMENT>
</SEC-DOCUMENT>