0001209191-23-055457.txt : 20231116 0001209191-23-055457.hdr.sgml : 20231116 20231116120006 ACCESSION NUMBER: 0001209191-23-055457 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20231114 FILED AS OF DATE: 20231116 DATE AS OF CHANGE: 20231116 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: INGERSOLL ELLEN M CENTRAL INDEX KEY: 0001184564 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-11015 FILM NUMBER: 231413308 MAIL ADDRESS: STREET 1: 7000 E. 1ST AVENUE CITY: SCOTTSDALE STATE: AZ ZIP: 85251 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VIAD CORP CENTRAL INDEX KEY: 0000884219 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 361169950 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 7000 E. 1ST AVENUE CITY: SCOTTSDALE STATE: AZ ZIP: 85251 BUSINESS PHONE: (602) 207-1000 MAIL ADDRESS: STREET 1: 7000 E. 1ST AVENUE CITY: SCOTTSDALE STATE: AZ ZIP: 85251 FORMER COMPANY: FORMER CONFORMED NAME: DIAL CORP /DE/ DATE OF NAME CHANGE: 19930823 FORMER COMPANY: FORMER CONFORMED NAME: NEW DIAL CORP DATE OF NAME CHANGE: 19921106 4 1 doc4.xml FORM 4 SUBMISSION X0508 4 2023-11-14 0 0000884219 VIAD CORP VVI 0001184564 INGERSOLL ELLEN M 7000 E. 1ST AVENUE SCOTTSDALE AZ 85251 0 1 0 0 Chief Financial Officer 0 Common Stock 2023-11-14 4 S 0 15000 31.37 D 10409 I Steven R. Ingersoll Family Trust Common Stock 2023-11-15 4 S 0 10409 31.68 D 0 I Steven R. Ingersoll Family Trust Common Stock 38512 D Common Stock 106030 I Ellen M. Ingersoll Family Trust Common Stock 7084.5185 I 401(k) The price reported in Column 4 is the weighted average price. The shares were sold in 120 separate transactions ranging from $31.02 to $31.71, inclusive, with the average weighted price being $31.37. The reporting person undertakes to provide to any security holder of Viad Corp or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Pursuant to the Form 144 filed on behalf of the reporting person on November 14, 2023, shares were sold as part of a rebalance of assets held by the Steven R. Ingersoll Family Trust for the benefit of other family members, of which the reporting person is the sole trustee. The price reported in Column 4 is the weighted average price. The shares were sold in 91 separate transactions ranging from $31.36 to $32.51, inclusive, with the average weighted price being $31.68. The reporting person undertakes to provide to any security holder of Viad Corp or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Between March 2023 and November 2023, the reporting person acquired 512.21 shares of VVI common stock under the Viad Corp 401(k) plan. /s/ Jonathan A. Massimino as Attorney-in-Fact 2023-11-16