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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 RbggBnhMmpB0MgCQw8QLBa/c/lKdsTzy/s3rG/MugUWrWX29hcHAcKnsldwVnija
 zdaJ3oAEhmgzlw3N+h0Jew==

<SEC-DOCUMENT>0001209191-03-006638.txt : 20030604
<SEC-HEADER>0001209191-03-006638.hdr.sgml : 20030604
<ACCEPTANCE-DATETIME>20030604160704
ACCESSION NUMBER:		0001209191-03-006638
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030602
FILED AS OF DATE:		20030604

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1850 N CENTRAL AVE
		STREET 2:		SUITE 0807
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85077
		BUSINESS PHONE:		6022074000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 0807
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85077

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HOFER JUDITH K
		CENTRAL INDEX KEY:			0001195447

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		03732688

	BUSINESS ADDRESS:	
		STREET 1:		615 OLIVE ST
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63101
		BUSINESS PHONE:		3145547101

	MAIL ADDRESS:	
		STREET 1:		615 OLIVE ST
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63101
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>bpx67924_bpx1jh4.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0101</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-06-02</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000884219</issuerCik><issuerName>VIAD CORP</issuerName>        <issuerTradingSymbol>vvi</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001195447</rptOwnerCik><rptOwnerName>HOFER JUDITH K</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>  </rptOwnerStreet1><rptOwnerStreet2>  </rptOwnerStreet2><rptOwnerCity>  </rptOwnerCity><rptOwnerState>  </rptOwnerState><rptOwnerZipCode>  </rptOwnerZipCode></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther></reportingOwnerRelationship></reportingOwner><nonDerivativeSecurity><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2003-06-02</value></transactionDate><tra
nsactionCoding><transactionFormType>4</transactionFormType><transactionCode>A</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>10916</value></transactionShares><transactionValue><value>10.1118</value></transactionValue><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>37393</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeSecurity><derivativeSecurity><securityTitle><value>Option Right-to-buy</value></securityTitle><conversionOrExercisePrice><value>10.1118</value></conversionOrExercisePrice><transactionDate><value>2003-06-02</value></transactionDate><deemedExecutionDate><value>2003-06-02</value></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><tran
sactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>10916</value><footnoteId id="F1" /></transactionShares><transactionValue><value>20.61</value></transactionValue><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>1995-08-19</value></exerciseDate><expirationDate><value>2003-08-18</value></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>Common Stock</value></underlyingSecurityTitle><underlyingSecurityShares><value>10916</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>0</value><footnoteId id="F1" /></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeSecurity><footnotes><footnote id="F1">Granted 1993-08 pursuant to 1993 Stock Incentive Plan.
 This Option was originally reported as covering 2,900 shares at an exercise price of $38.0625 (current exercise price of $10.1118), but as adjusted as previously reported, and all Options remaining unexercised 1996-08-15 were further adjusted to reflect the spin-off of the Consumer Products Business of the Corporation occurring on that date.</footnote></footnotes><ownerSignature><signatureName>Scott E.Sayre, Attorney-in-Fact</signatureName><signatureDate>2003-06-04</signatureDate></ownerSignature></ownershipDocument>

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</SEC-DOCUMENT>
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