<SEC-DOCUMENT>0001193125-21-087838-index.html : 20210322
<SEC-HEADER>0001193125-21-087838.hdr.sgml : 20210322
<ACCEPTANCE-DATETIME>20210319193126
ACCESSION NUMBER:		0001193125-21-087838
CONFORMED SUBMISSION TYPE:	S-3ASR
PUBLIC DOCUMENT COUNT:		9
FILED AS OF DATE:		20210322
DATE AS OF CHANGE:		20210319
EFFECTIVENESS DATE:		20210322

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		S-3ASR
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-254540
		FILM NUMBER:		21759526

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>S-3ASR
<SEQUENCE>1
<FILENAME>d132021ds3asr.htm
<DESCRIPTION>S-3ASR
<TEXT>
Document 1 - file: d132021ds3asr.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-4.4
<SEQUENCE>2
<FILENAME>d132021dex44.htm
<DESCRIPTION>EX-4.4
<TEXT>
Document 2 - file: d132021dex44.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-5.1
<SEQUENCE>3
<FILENAME>d132021dex51.htm
<DESCRIPTION>EX-5.1
<TEXT>
Document 3 - file: d132021dex51.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-23.1
<SEQUENCE>4
<FILENAME>d132021dex231.htm
<DESCRIPTION>EX-23.1
<TEXT>
Document 4 - file: d132021dex231.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>g132021g07z41.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 5 - file: g132021g07z41.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>6
<FILENAME>g132021g12o49.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 6 - file: g132021g12o49.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>7
<FILENAME>g132021g25b07.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 7 - file: g132021g25b07.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>8
<FILENAME>g132021g85i76.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 8 - file: g132021g85i76.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>9
<FILENAME>g132021g99e66.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 9 - file: g132021g99e66.jpg

</DOCUMENT>
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