<SEC-DOCUMENT>0001140361-21-010511-index.html : 20210329
<SEC-HEADER>0001140361-21-010511.hdr.sgml : 20210329
<ACCEPTANCE-DATETIME>20210329160726
ACCESSION NUMBER:		0001140361-21-010511
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		21
CONFORMED PERIOD OF REPORT:	20210514
FILED AS OF DATE:		20210329
DATE AS OF CHANGE:		20210329

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VIAD CORP
		CENTRAL INDEX KEY:			0000884219
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				361169950
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11015
		FILM NUMBER:		21781772

	BUSINESS ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565
		BUSINESS PHONE:		(602) 207-1000

	MAIL ADDRESS:	
		STREET 1:		1850 NORTH CENTRAL AVE
		STREET 2:		SUITE 1900
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85004-4565

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	DIAL CORP /DE/
		DATE OF NAME CHANGE:	19930823

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW DIAL CORP
		DATE OF NAME CHANGE:	19921106
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>nc10019459x1_def14a.htm
<DESCRIPTION>DEF 14A
<TEXT>
Document 1 - file: nc10019459x1_def14a.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>logo_viad-footer.jpg
<TEXT>
Document 2 - file: logo_viad-footer.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>logo_viad.jpg
<TEXT>
Document 3 - file: logo_viad.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>nc10019459x1_abbenett.jpg
<TEXT>
Document 4 - file: nc10019459x1_abbenett.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>nc10019459x1_barchart1x1.jpg
<TEXT>
Document 5 - file: nc10019459x1_barchart1x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>6
<FILENAME>nc10019459x1_bpcassidy.jpg
<TEXT>
Document 6 - file: nc10019459x1_bpcassidy.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>7
<FILENAME>nc10019459x1_dmcoll.jpg
<TEXT>
Document 7 - file: nc10019459x1_dmcoll.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>8
<FILENAME>nc10019459x1_eemace.jpg
<TEXT>
Document 8 - file: nc10019459x1_eemace.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>9
<FILENAME>nc10019459x1_internet.jpg
<TEXT>
Document 9 - file: nc10019459x1_internet.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>10
<FILENAME>nc10019459x1_jschechter.jpg
<TEXT>
Document 10 - file: nc10019459x1_jschechter.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>11
<FILENAME>nc10019459x1_kmrabbit.jpg
<TEXT>
Document 11 - file: nc10019459x1_kmrabbit.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>12
<FILENAME>nc10019459x1_mail.jpg
<TEXT>
Document 12 - file: nc10019459x1_mail.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>13
<FILENAME>nc10019459x1_pc01.jpg
<TEXT>
Document 13 - file: nc10019459x1_pc01.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>14
<FILENAME>nc10019459x1_pc02.jpg
<TEXT>
Document 14 - file: nc10019459x1_pc02.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>15
<FILENAME>nc10019459x1_phone.jpg
<TEXT>
Document 15 - file: nc10019459x1_phone.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>16
<FILENAME>nc10019459x1_rhdozer.jpg
<TEXT>
Document 16 - file: nc10019459x1_rhdozer.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>17
<FILENAME>nc10019459x1_swmoster.jpg
<TEXT>
Document 17 - file: nc10019459x1_swmoster.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>18
<FILENAME>nc10019459x1_vlhenkels.jpg
<TEXT>
Document 18 - file: nc10019459x1_vlhenkels.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>19
<FILENAME>sig_dplinde.jpg
<TEXT>
Document 19 - file: sig_dplinde.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>20
<FILENAME>sig_rdozer.jpg
<TEXT>
Document 20 - file: sig_rdozer.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>21
<FILENAME>sig_smoster.jpg
<TEXT>
Document 21 - file: sig_smoster.jpg

</DOCUMENT>
</SEC-DOCUMENT>