SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

BOHANNON ROBERT H

(Last)

(First)

(Middle)

VIAD CORP

1850 N. CENTRAL AVE., STE 800

(Street)

PHOENIX

85004

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
VIAD CORP [ VVI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chairman, President	& CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/10/2004

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/10/2004		M		9,222	A	$11.6628	144,638	D
Common Stock	08/10/2004		F⁽¹⁾		6,672	D	$22.5762	137,966	D
Common Stock	08/10/2004		G	V	2,550	D	$0.00	135,416	D
Common Stock	07/31/2004		J		19.5222	A	$0.00	1,464.3163⁽²⁾	I	401K Plan
Common Stock	08/10/2004		G	V	2,550	A	$0.00	5,451⁽³⁾	I	Family Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Option-right to buy	$11.6628	08/10/2004		M			9,222⁽⁴⁾	08/18/1996	08/17/2004	Common Stock	9,222	$0.00	0.	D

Explanation of Responses:

1. Delivered 6,672 shares in partial payment of exercise of 9,222 shares and in payment of taxes on gain and, in addition, delivered $1,008.32 in cash.

2. The information reported is as of July 31, 2004. Also, shares of Viad Corp common stock were reverse split 1-for-4 on 7-1-2004.

3. Shares of Viad Corp common stock were reverse split 1-for-4 on 7-01-2004.

4. Granted August 1994 pursuant to the 1992 Stock Incentive Plan. This Option was originally reported as covering 36,889 shares at an exercise price of $23.00, but was adjusted as previously reported, and all Options remaining unexercised 06-30-2004 were further adjusted to reflect the spin-off of MoneyGram International, Inc. occurring on that date, and further adjusted to reflect the 1-for-4 reverse split of the Corporation's common stock on July 1, 2004.

	Scott E. Sayre, Attorney-in-Fact	08/11/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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