Confidential ©2006 Catalina Marketing Corporation

Reproduce by written permission only

Reconciliation of Differences Between GAAP and Non-

Reconciliation of Differences Between GAAP and Non-

GAAP Financial Measures

GAAP Financial Measures

We may, from time to time, discuss performance using the non-GAAP

financial measures presented on the following slides.  The following

tables provide a reconciliation of the differences between the non-

GAAP financial measures presented herein and the most directly

comparable financial measures calculated and presented in

accordance with GAAP.

The following slides include reconciliations for:

Revenues,

operating

income,

net

income,

and

EPS

FY01

–

FY06

Catalina Health Resource revenues, operating profit, and net income

Exhibit 99.5

Confidential ©2006 Catalina Marketing Corporation

Reproduce by written permission only

Reconciliation of U.S. GAAP to Pro Forma Financial

Reconciliation of U.S. GAAP to Pro Forma Financial

Measures

Measures

Consolidated Revenue, Operating Income, Net Income, and EPS

Consolidated Revenue, Operating Income, Net Income, and EPS

in $ millions

Consolidated Revenue:

2001

2002

2003

2004

2005

2006

* Non-GAAP Pro Forma

343.2

$     

374.5

$     

385.5

$     

397.1

$     

410.1

$     

417.7

$   

CHR revenue adjustment

(3.2)

$        

(6.6)

$        

(1.7)

$        

11.6

$       

-

$         

-

$      

GAAP

340.0

$     

367.9

$     

383.8

$     

408.6

$     

410.1

$     

417.7

$   

Cons. Oper. Income:

2001

2002

2003

2004

2005

2006

* Non-GAAP Pro Forma

89.2

$       

105.6

$     

87.8

$       

86.5

$       

108.8

$     

114.2

$   

CHR revenue adjustment

(3.2)

$        

(6.6)

$        

(1.7)

$        

11.6

$       

-

$         

-

$      

GAAP

86.0

$       

99.0

$       

86.1

$       

98.1

$       

108.8

$     

114.2

$   

Cons. Inc. From Cont. Ops.:

2001

2002

2003

2004

2005

2006

* Non-GAAP Pro Forma

57.6

$       

70.9

$       

52.7

$       

53.5

$       

68.6

$       

71.6

$    

CHR revenue adjustment

(1.9)

$        

(4.3)

$        

(1.1)

$        

6.9

$         

-

$         

-

$      

GAAP

55.7

$       

66.6

$       

51.6

$       

60.4

$       

68.6

$       

71.6

$    

Cons. Diluted EPS:

2001

2002

2003

2004

2005

2006

* Non-GAAP Pro Forma

0.99

$       

1.24

$       

0.96

$       

1.02

$       

1.31

$       

1.46

$    

CHR revenue adjustment

(0.03)

$      

(0.07)

$      

(0.02)

$      

0.13

$       

-

$         

-

$      

GAAP

0.96

$       

1.17

$       

0.94

$       

1.15

$       

1.31

$       

1.46

$    

* The non-GAAP pro forma results are a supplement to the financial data that is based on generally accepted accounting

principles (GAAP). The non-GAAP pro forma results reflect adjustments to exclude non-recurring revenue resulting from the one-

time deferral of CHR revenues in prior periods (and the related tax effect) resulting from revenue recognition adjustments in such

prior years. The company believes this presentation provides useful information to investors because it assists investors in better

understanding the company's operations for comparability with recurring results for the future. It should be emphasized, however,

that these measurements are not a substitution for GAAP-based financial statements.

Confidential ©2006 Catalina Marketing Corporation

Reproduce by written permission only

Reconciliation of U.S. GAAP to Pro Forma Financial

Reconciliation of U.S. GAAP to Pro Forma Financial

Measures

Measures

CHR Revenue, Operating Profit, and Net Income

CHR Revenue, Operating Profit, and Net Income

* The non-GAAP pro forma results are a supplement to the financial data that is based on generally accepted accounting

principles (GAAP). The non-GAAP pro forma results reflect adjustments to exclude non-recurring revenue resulting from the one-

time deferral of CHR revenues in prior periods (and the related tax effect) resulting from revenue recognition adjustments in such

prior years. The company believes this presentation provides useful information to investors because it assists investors in better

understanding the company's operations for comparability with recurring results for the future. It should be emphasized, however,

that these measurements are not a substitution for GAAP-based financial statements.

in $ millions

2001

2002

2003

2004

2005

2006

* Non-GAAP Pro Forma

35.9

$      

71.4

$      

64.7

$      

66.2

$      

76.2

$      

89.5

$      

CHR revenue adjustment

(3.2)

$       

(6.6)

$       

(1.7)

$       

11.6

$      

-

$        

-

$        

GAAP Revenue

32.7

$      

64.8

$      

63.0

$      

77.8

$      

76.2

$      

89.5

$      

2001

2002

2003

2004

2005

2006

* Non-GAAP Pro Forma

(4.5)

$       

3.1

$        

(6.8)

$       

0.6

$        

15.7

$      

27.6

$      

CHR revenue adjustment

(3.2)

$       

(6.6)

$       

(1.7)

$       

11.6

$      

-

$        

-

$        

GAAP Operating Profit

(7.7)

$       

(3.5)

$       

(8.5)

$       

12.2

$      

15.7

$      

27.6

$      

2001

2002

2003

2004

2005

2006

* Non-GAAP Pro Forma

(2.3)

$       

2.2

$        

(4.0)

$       

0.4

$        

9.4

$        

16.4

$      

CHR revenue adjustment

(1.9)

$       

(4.3)

$       

(1.1)

$       

6.9

$        

-

$        

-

$        

GAAP Net Income

(4.2)

$       

(2.1)

$       

(5.1)

$       

7.3

$        

9.4

$        

16.4

$      

CHR Net Income:

CHR Operating Profit:

CHR Revenue: