-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Vf7bBCTZHUKVyhIWATj41hR8RC9Nszz6XIuei4nklG8nnfkAxXk3XRAS79dSIdE1
 QA4dWRoy3EFEW0xVt7Q/Mw==

<SEC-DOCUMENT>0000883977-06-000052.txt : 20060814
<SEC-HEADER>0000883977-06-000052.hdr.sgml : 20060814
<ACCEPTANCE-DATETIME>20060814113437
ACCESSION NUMBER:		0000883977-06-000052
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20060810
FILED AS OF DATE:		20060814
DATE AS OF CHANGE:		20060814

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CATALINA MARKETING CORP/DE
		CENTRAL INDEX KEY:			0000883977
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		IRS NUMBER:				330499007
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0331

	BUSINESS ADDRESS:	
		STREET 1:		200 CARILLON PARKWAY
		CITY:			ST PETERSBURG
		STATE:			FL
		ZIP:			33716-1242
		BUSINESS PHONE:		7275795000

	MAIL ADDRESS:	
		STREET 1:		200 CARILLON PARKWAY
		CITY:			ST PETERSBURG
		STATE:			FL
		ZIP:			33716-1242

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BEARD EUGENE P
		CENTRAL INDEX KEY:			0001231086

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11008
		FILM NUMBER:		061027823

	MAIL ADDRESS:	
		STREET 1:		C/O MATTEL INC
		STREET 2:		333 CONTINENTAL BLVD
		CITY:			EL SEGUNDO
		STATE:			CA
		ZIP:			90245
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c0001231086d20060814f4f.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2006-08-10</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000883977</issuerCik>
        <issuerName>CATALINA MARKETING CORP/DE</issuerName>
        <issuerTradingSymbol>POS</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001231086</rptOwnerCik>
            <rptOwnerName>BEARD EUGENE P</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>200 CARILLON PARKWAY</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>ST. PETERSBURG</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>33716-1242</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable></nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Phantom Stock  Unit</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2006-08-10</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>5</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>8097</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>27.79</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>1988-08-08</value>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>1988-08-08</value>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>8097</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>17413.735</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Stock Grant that vests over three year period, pursuant to the Catalina Marketing Corporation Director Stock Grant Plan, which has been deferred pursuant to the Catalina Marketing Corporation Deferred Compensation Plan.</footnote>
        <footnote id="F2">As per Deferred Compensation Plan, the Phantom Stock Units convert into Common Stock on a 1 to 1 basis upon termination. There is no expiration date.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ James Flanigan for Eugene P. Beard by POA</signatureName>
        <signatureDate>2006-08-14</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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