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Revenues, Depreciation/Amortization and Segment Profit by Segment (Detail) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Segment Reporting Information [Line Items]        
Revenues from external customers $ 540,238,000 $ 565,252,000 $ 1,058,823,000 $ 1,112,231,000
Intersegment revenues 27,600,000 26,900,000 55,100,000 50,600,000
Depreciation and amortization 14,700,000 15,400,000 29,097,000 31,121,000
Segment profit (loss) 59,500,000 63,200,000 108,500,000 120,000,000
Shared Mail
       
Segment Reporting Information [Line Items]        
Revenues from external customers 348,800,000 337,200,000 676,900,000 659,800,000
Intersegment revenues 3,900,000 4,100,000 8,400,000 8,600,000
Depreciation and amortization 8,200,000 9,500,000 16,500,000 19,500,000
Segment profit (loss) 52,300,000 47,700,000 94,800,000 89,800,000
Neighborhood Targeted
       
Segment Reporting Information [Line Items]        
Revenues from external customers 77,500,000 88,800,000 149,700,000 178,900,000
Intersegment revenues 13,600,000 12,900,000 26,600,000 22,200,000
Depreciation and amortization 1,000,000 1,000,000 2,100,000 2,000,000
Segment profit (loss) (2,400,000) 800,000 (4,000,000) 2,700,000
Free Standing Inserts (FSI)
       
Segment Reporting Information [Line Items]        
Revenues from external customers 70,500,000 89,200,000 146,800,000 178,400,000
Intersegment revenues 10,100,000 9,800,000 20,100,000 19,600,000
Depreciation and amortization 3,200,000 3,000,000 6,400,000 6,000,000
Segment profit (loss) 7,300,000 8,300,000 12,700,000 15,700,000
International, Digital Media and Services
       
Segment Reporting Information [Line Items]        
Revenues from external customers 43,400,000 50,000,000 85,400,000 95,100,000
Intersegment revenues 0 100,000 0 200,000
Depreciation and amortization 2,000,000 1,900,000 4,100,000 3,600,000
Segment profit (loss) $ 2,300,000 $ 6,400,000 $ 5,000,000 $ 11,800,000