GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)

9 Months Ended

Sep. 30, 2011

Goodwill

Goodwill included on the condensed consolidated balance sheets consisted of:

(in thousands of U.S. dollars)	September 30, 2011		December 31, 2010
Shared Mail	$	534,184	$	534,184
Neighborhood Targeted		5,325		5,325
Free-standing Inserts		22,357		22,357
International, Digital Media & Services		74,605		74,605
Goodwill	$	636,471	$	636,471

Components of Other Intangible Assets, Net

The components of other intangible assets, net included on the condensed consolidated balance sheets consisted of:

	September 30, 2011									December 31, 2010
								Weighted									Weighted
			Accum-					Average				Accum-					Average
			ulated					Remaining				ulated					Remaining
	Gross		Amort-			Net		Useful Life		Gross		Amort-			Net		Useful Life
(in thousands of U.S. dollars)	Amount		ization			Amount		(in years)		Amount		ization			Amount		(in years)
Finite-lived intangible assets:
Mailing lists, non compete agreements and other	$	48,037	$	(9,387	)	$	38,650		14.3	$	48,037	$	(7,871	)	$	40,166		15.0
Customer relationships		140,000		(41,941	)		98,059		9.2		140,000		(33,990	)		106,010		10.0
Total		188,037		(51,328	)		136,709				188,037		(41,861	)		146,176
Indefinite-lived intangible assets:
Valassis name, tradenames, trademarks and other		87,641					87,641				87,641					87,641
Other intangible assets, net	$	275,678				$	224,350			$	275,678				$	233,817