EX-99.1 2 dex991.htm INVESTOR PRESENTATION Investor Presentation
®
Delivering Value to Consumers –
how, when and where they want
J.P. Morgan SMid
Cap Conference
December 5, 2008
Exhibit 99.1


2
®
Safe Harbor
Certain
statements
found
in
this
document
constitute
“forward-looking
statements”
within
the
meaning
of
the
Private
Securities
Litigation
Reform
Act
of
1995.
Such
forward-looking
statements
involve
known
and
unknown
risks
and
uncertainties
and
other
factors
which
may
cause
the
actual
results,
performance
or
achievements
of
the
Company
to
be
materially
different
from
any
future
results,
performance
or
achievements
expressed
or
implied
by
such
forward-looking
statements.
Such
factors
include,
among
others,
the
following:
price
competition
from
the
Company’s
existing
competitors;
new
competitors
in
any
of
the
Company’s
businesses;
a
shift
in
client
preference
for
different
promotional
materials,
strategies
or
coupon
delivery
methods,
including,
without
limitation,
as
a
result
of
declines
in
newspaper
circulation;
an
unforeseen
increase
in
the
Company’s
paper
or
postal
costs;
changes
which
affect
the
businesses
of
the
Company’s
clients
and
lead
to
reduced
sales
promotion
spending,
including,
without
limitation,
a
decrease
of
marketing
budgets
which
are
generally
discretionary
in
nature
and
easier
to
reduce
in
the
short-term
than
other
expenses;
the
Company’s
substantial
indebtedness,
and
ability
to
refinance
such
indebtedness,
if
necessary;
and
its
ability
to
incur
additional
indebtedness,
may
affect
the
Company’s
financial
health;
the
financial
condition
of
the
Company’s
clients,
suppliers
or
other
counterparties;
the
adverse
impact
of
the
ongoing
economic
downturn
on
the
marketing
expenditures
and
activities
of
the
Company’s
clients
and
prospective
clients;
the
Company’s
ability
to
comply
with
or
obtain
modifications
or
waivers
of
the
financial
covenants
contained
in
the
Company’s
debt
documents;
certain
covenants
in
the
Company’s
debt
documents
could
adversely
restrict
the
Company’s
financial
and
operating
flexibility;
fluctuations
in
the
amount,
timing,
pages,
weight
and
kinds
of
advertising
pieces
from
period
to
period,
due
to
a
change
in
the
Company’s
clients’
promotional
needs,
inventories
and
other
factors;
the
Company’s
failure
to
attract
and
retain
qualified
personnel
may
affect
its
business
and
results
of
operations;
a
rise
in
interest
rates
could
increase
the
Company’s
borrowing
costs;
the
outcome
of
ADVO’s
pending
shareholder
lawsuits;
possible
governmental
regulation
or
litigation
affecting
aspects
of
the
Company’s
business;
and
general
economic
conditions,
whether
nationally
or
in
the
market
areas
in
which
the
Company
conducts
its
business,
may
be
less
favorable
than
expected.
These
and
other
risks
and
uncertainties
related
to
the
Company’s
business
are
described
in
greater
detail
in
its
filings
with
the
United
States
Securities
and
Exchange
Commission,
including
the
Company’s
reports
on
Forms
10-K
and
10-Q
and
the
foregoing
information
should
be
read
in
conjunction
with
these
filings.
The
Company
disclaims
any
intention
or
obligation
to
update
or
revise
any
forward-looking
statements,
whether
as
a
result
of
new
information,
future
events
or
otherwise.


®
Client
Client
Relationships &
Relationships &
Value-oriented
Value-oriented
Content
Content
Valassis is one of the world leaders in delivering value-oriented
content to consumers…how, when and where they want.
As consumer preferences
change, we will repurpose
content to match their
preferences


Shared Mail
Free-standing
insert
(FSI)
-
Co-op
newspaper
inserts
Coupon and promotion clearing
European and Canadian media operations
Sweepstakes/security consulting
In-store partnerships
China: minority interest in point-of-sale marketing company
Direct mail sampling/advertising
Loyalty marketing software
Internet-delivered promotions
Preprinted inserts
On-page newspaper advertising (ROP)
Newspaper polybag sampling/advertising
Door hanger sampling/advertising (Direct-to-Door)
Shared mail wrap
Targeted inserts
Saturation mail
List services
MailCoups/Mail Marketing Systems, Inc. (MMSI)
Neighborhood Targeted
Market Delivered
International, Digital
Media & Services
$480.5M
$401.2M
$177.1M
$1,406.8M
2007 Revenue
2007 Total Revenue
$2,465.6M
*Includes ADVO Jan & Feb
‘07 pre-acquisition revenue.
$315.5M
$278.7M
$127.8M
$1,033.7M
YTD Revenue
(as of 9/30/08)
YTD Total Revenue
$1,755.7M
-2.7% vs. YTD 2007
The segments previously known as International and Services and Household Targeted were aggregated into one segment, International, Digital Media
and Services, due to their immateriality versus the remaining segments. Also as of Jan. 1, 2008, the ADVO Canada business previously accounted for in
the
Shared
Mail
segment
was
merged
into
Valassis
Canada
and
is
now
included
in
International,
Digital
Media
and
Services.
Prior
year
pro
forma
revenue has been reclassified here for comparison purposes.
+0.5% YTD vs. 2007
-6.7% YTD vs. 2007
-10.4% YTD vs. 2007
+0.7% YTD vs. 2007


5
®
Diversification -
2007
Revenue by Product
Revenue by Client


6
®
2009 Strategy
Successful management of 2009 Profit Maximization Plan
Improved execution of cross selling and new client
acquisition
Further adoption of Integrated Media Optimization
Marketers need to move product and consumers seek deals
Valassis products drive traffic and move product
We believe the current economic environment will have a more
permanent effect on consumer behavior
72% of consumers are using more coupons
1
Coupon usage has increased 46%
2
Comparison shopping with ad circulars has increased 26%
2
1
Prospectiv Study, August 2008
2
Big Research,
Consumer
Intentions
&
Actions
Survey,
October
2006
-
2008


7
®
Long-term Growth Strategy
Maintain and grow our core products and innovate with new
offerings
As newspaper coverage declines, migrate newspaper-
delivered content to Shared Mail and online
Value Proposition:
The only company to blend a one-of-a-
kind national shared mail network and newspaper
distribution
Leverage our proprietary targeting system (IMO) for effective  
media optimization
Execution = Long-term Profitable Revenue Growth


8
®
Assumptions
(1)
Flat to down
slightly
Down 6-7%
Down 6-7%
Revenue Assumption
2H 2009
vs.
2H 2008
1H 2009
vs.
1H 2008
2H 2008
vs.
2H 2007
$215.0 million
$219.3 million
$65.0 million
Adjusted EBITDA
(2)
Assumption
2009**
2008
4Q 2008*
(1)
These assumptions by management are based on the current economic environment and the volatility in the marketplace may effect
future performance.
(2)
Important information regarding operating results and reconciliations of non-GAAP financial measures to the most comparable GAAP
measures may
be
found
in
the
“Reconciliation
of
Non-GAAP
measures”
on
slide
21.
**Provides a minimum covenant cushion of approximately 20% rising to nearly 30% by December 31, 2009.
*Does not
include
$4
million
of
one-time
costs
associated
with
the
implementation
of
the
2009
Profit
Maximization
Plan.


9
2009 Profit Maximization Plan
2008 acquisition cost synergies are on track to meet our target of $38 million
$57.5 million
Total Profit Maximization Plan
$25.0 million
26.0 million
6.5 million
SG&A Reductions
Production Cost Savings
Underperforming Businesses
Note:
The $11 million of additional acquisition cost synergies projected for 2009 compared to 2008
($49M vs. $38M) is included in the profit maximization plan.


10
®
Capital Structure
($ in millions)
Cash and equivalents                                            
$147.6
Senior Secured Debt:
Senior Notes
$100.0
6-5/8%
1/15/2009
fixed rate
Senior
Secured
Credit
Facility
fixed
portion
480.0
6.80%
3/31/2014
swaps expire 12/31/10
Senior
Secured
Credit
Facility
floating
portion
132.3                4.04%
(1)
3/31/2014 
LIBOR
+175
Senior Convertible Notes
.1
1-5/8%
5/22/2033
fixed rate
Senior
Secured
Revolving
Credit
Facility
$120mm
(2)
0.0
4.54%
(1)
3/31/2012
LIBOR
+225
Total Secured Debt
$712.3
Senior Unsecured Notes
540.0
8-1/4%
3/31/2015
fixed rate
Total Debt
$1,252.3
Total Net Debt
$1,104.7
Current Market Capitalization
$70.9
47.88 mm shares at 11/28/08
Total Capitalization
$1,175.6
As of
9/30/08
Rate
Due
Comments
closing price of $1.48
(1) Based on three-month LIBOR as of 11/7/08 of 2.29% plus spread.
(2) $120 million less approximately $10.5 million in letters of credit is current available credit.


11
®
Covenant Analysis
As of 9/30/08
Consolidated Senior Secured Leverage Ratio:
Senior Secured Debt
$712.3
Adjusted
EBITDA
(LTM)
(1)
$223.9
Covenant
Ratio
Level
(2)
4.00x
Consolidated Senior Secured Leverage Ratio
3.18x
Test
Pass
Covenant EBITDA Cushion %
20.5%
Consolidated Interest Coverage Ratio:
As of 9/30/08
Consolidated Interest Expense (LTM)
$92.5
Adjusted
EBITDA
(LTM)
(1)
$223.9
Covenant
Ratio
Level
(3)
1.60x
Consolidated Interest Coverage Ratio
2.42x
Test
Pass
Covenant EBITDA Cushion %
33.9%
(1) Calculated pursuant to the terms of the senior secured credit facility for the trailing twelve-month period ended September 30, 2008.  Adjusted EBITDA
under the senior secured credit facility is calculated differently than the Company’s publicly disclosed Adjusted EBITDA because the senior
secured
credit
facility
definition
does
not
permit
certain
adjustments
the
Company
has
included
in
its
publicly
disclosed
Adjusted
EBITDA.
(2) Ratio decreases to 3.75x on Dec. 31, 2008.
(3) Ratio increases to 1.75x on Dec. 31, 2008.
($ in millions)


12
®
Why Invest in Valassis?
Consumer demand for value-oriented media
Value proposition
shared mail and newspaper blended solution
one-of-a-kind shared mail distribution
long-term newspaper coverage declines = shift to shared mail
(improved margins)
Cross-sell opportunity
extensive product portfolio
expansive client base
Outperforming print media peers
Capital structure
Cash flow
Experienced, results-oriented management team


®
Questions


®
Appendix


We have relationships with more than 15,000 advertisers worldwide in various industries.
“Blue Chip”
Client Base


16
®
Unique Value Proposition
Mail
Shared Mail
Loyalty Mail
Newspaper
Preprinted Inserts             
Run of Press                     
Polybag/Sampling              
Co-op FSI
Direct-to-Door
Internet
(Value-oriented Content)              
In Store
In Aisle
Perimeter                           
Point-of-Sale (POS)
Ad
Agencies
Large Metro
Newspapers
We
offer
the
only
industry
turnkey
solution
including
targeting,
media
optimization
and
placement,
printing
and
back-end
analytics.
Distribution Channel


®
Strong Execution Dictates Success –
Elasticity Within Ad Recession
Sources:
Industry Ad Spend, TNS 2007
Valassis Revenue, Internal Tracking
2001 Ad Recession
Industry:  -3.2%
Valassis:  +1.0%
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
1998
1999
2000
2001
2002
2003
2004
2005
2006
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Industry Ad Spending Total (millions)
Valassis
Revenue (millions)


18
®
Media Multiples Have Been Significantly Constricted
Over the Last Five Quarters
Source:  Wall Street research
Note:  FV data as of 10/09/08
Cable: VIA, DISCA, SNI
Outdoor: CCO, LAMR
Radio: CCU, CXR, CDL, ETM, CMLS, ROIA, EMMS, SBSA
TV: HTV, SBGI, BLC, TVL, GTN, CBS
Newspaper: GCI, NYT, MNI, MEG, LEE, SSP, AHC
Interactive: GOOG, YHOO, IACI
* Interactive Multiple based on EV / EBITDA
13.0x
14.4x
11.2x
12.7x
8.1x
8.4x
6.3x
5.3x
3.8x
7.6x
29.9x
13.6x
Cable
Outdoor
Radio
TV
Newspapers
Interactive*
July '07 FV/EBITDA
Oct '08 FV/EBITDA


19
®
Valassis Outperforming the Print Media Industry in 2008
Print Media includes: Media General, McClatchy, Harte-
Hanks, RH Donnelley, New York Times, Gannett,
Meredith, Washington Post, News Corp. and Vertis
-8.4%
-2.7%
-10.9%
-6.2%
-8.9%
2.1%
-2.8%
-7.2%
-12%
-8%
-4%
0%
4%
Q1
'08
Q2
'08
Q3
'08
YTD
'08
Print Media
Valassis


20
®
Net Earnings to Adjusted EBITDA and Cash Flow
from Operations
($ in millions)
Three Months Ended
Nine Months Ended
9/30/2008
9/30/2008
Net
Earnings
(loss)
-
GAAP
(5.2)
$                 
14.5
$                  
plus:Income taxes
(3.7)
9.1
Interest and other expense, net
23.3
67.8
Depreciation and amortization
17.4
52.2
EBITDA
31.8
$                
143.6
$              
Stock-based compensation expense (SFAS No. 123R)
1.9
5.4
Amortization of customer contract incentive
-
2.4
Restructuring costs
1.4
2.9
Adjusted EBITDA
35.1
$                
154.3
$              
Interest and other expense, net
(23.3)
(67.8)
Income taxes
3.7
(9.1)
Restructuring costs, cash
(0.4)
(1.9)
Changes in operating assets and liabilities
(31.4)
(10.8)
Cash Flow from Operations
(16.3)
$              
64.7
$                  


21
®
Reconciliation of Non-GAAP Measures
($ in millions)
Reconciliation of Net Earnings to Company Publicly Disclosed Projected Adjusted EBITDA
4Q 2008
2008
2009
Net Earnings
13.4
$      
27.9
$      
36.2
$      
plus:
Income taxes
8.5
17.6
23.1
Interest and other expense, net
22.6
90.4
82.0
Depreciation and amortization
18.0
70.2
65.0
EBITDA
62.5
$      
206.1
$    
206.3
$    
plus:
FAS123r expense
2.1
7.5
8.7
Contract incentive amortization
-
2.4
-
Restructuring Costs
0.4
3.3
-
Company Publicly Disclosed Projected Adjusted EBITDA
65.0
$      
219.3
$    
215.0
$    


22
®
Reconciliation of Non-GAAP Measures
(cont’d)
*We
define
adjusted
EBITDA
as
earnings
before
net
interest
and
other
expenses,
income
taxes,
depreciation,
amortization,
stock-based
compensation
expense
associated
with
SFAS
No.
123R
and
amortization
of
a
client
contract
incentive.
We
define
adjusted
cash
EPS
as
net
earnings
plus
depreciation,
amortization,
stock-based
compensation
expense
associated
with
SFAS
No.
123R
and
amortization
of
a
client
contract
incentive,
less
capital
expenditures,
divided
by
weighted
shares
outstanding.
We
define
adjusted
cash
flow
as
earnings
before
depreciation,
amortization,
stock-based
compensation
expense
and
amortization
of
a
client
contract
incentive
less
capital
expenditures.
Adjusted
EBITDA,
adjusted
cash
EPS
and
adjusted
cash
flow
are
non-GAAP
financial
measures
commonly
used
by
financial
analysts,
investors,
rating
agencies
and
other
interested
parties
in
evaluating
companies,
including
marketing
services
companies.
Accordingly,
management
believes
that
adjusted
EBITDA,
adjusted
cash
EPS
and
adjusted
cash
flow
may
be
useful
in
assessing
our
operating
performance
and
our
ability
to
meet
our
debt
service
requirements.
In
addition,
adjusted
EBITDA
is
used
by
management
to
measure
and
analyze
our
operating
performance
and,
along
with
other
data,
as
our
internal
measure
for
setting
annual
operating
budgets,
assessing
financial
performance
of
business
segments
and
as
a
performance
criteria
for
incentive
compensation.
However,
these
non-GAAP
financial
measures
have
limitations
as
analytical
tools
and
should
not
be
considered
in
isolation
from,
or
as
an
alternative
to,
operating
income,
cash
flow
or
other
income
or
cash
flow
data
prepared
in
accordance
with
GAAP.
Some
of
these
limitations
are:
adjusted
EBITDA
does
not
reflect
our
cash
expenditures
for
capital
equipment
or
other
contractual
commitments;
although
depreciation
and
amortization
are
non-cash
charges,
the
assets
being
depreciated
or
amortized
may
have
to
be
replaced
in
the
future,
and
adjusted
EBITDA
does
not
reflect
cash
capital
expenditure
requirements
for
such
replacements;
adjusted
EBITDA
does
not
reflect
changes
in,
or
cash
requirements
for,
our
working
capital
needs;
adjusted
EBITDA
does
not
reflect
the
significant
interest
expense
or
the
cash
requirements
necessary
to
service
interest
or
principal
payments
on
our  
indebtedness;
adjusted
EBITDA
does
not
reflect
income
tax
expense
or
the
cash
necessary
to
pay
income
taxes;
adjusted
EBITDA
does
not
reflect
the
impact
of
earnings
or
charges
resulting
from
matters
we
consider
not
to
be
indicative
of
our
ongoing
operations;
management
believes
adjusted
cash
EPS
is
also
a
relevant
measure
of
the
performance
of
the
business
in
addition
to
GAAP
EPS.
The
primary
reason
for
this
is
because
depreciation
and
amortization
charged
against
earnings
to
calculate
GAAP
EPS
are
expected
to
be
in
excess
of
capital
expenditures
by
approximately
$44.2
million
in
2008;
adjusted
cash
flow
does
not
reflect
the
residual
cash
flow
available
for
discretionary
expenditures
since
certain
non-discretionary
expenditures
are
not
deducted
from
the
measure;
other
companies,
including
companies
in
our
industry,
may
calculate
these
measures
differently
and
as
the
number
of
differences
in
the
way
two
different
companies
calculate
these
measures
increases,
the
degree
of
their
usefulness
as
a
comparative
measure
correspondingly
decreases.
Because
of
these
limitations,
adjusted
EBITDA,
adjusted
cash
EPS
and
adjusted
cash
flow
should
not
be
considered
as
measures
of            
discretionary
cash
available
to
us
to
invest
in
the
growth
of
our
business
or
reduce
indebtedness.
We
compensate
for
these
limitations
by                
relying
primarily
on
our
GAAP
results
and
using
these
non-GAAP
financial
measures
only
supplementally.
Further
important
information           
regarding
operating
results
and
reconciliations
of
these
non-GAAP
financial
measures
to
the
most
comparable
GAAP
measures
can
be                      
found
below.