POWER OF ATTORNEY                                                        Exhibit 24
        Know all by these presents, that the undersigned hereby constitutes and 
appoints each of Todd L. Wiseley, Linda Schalek and Julie Weatherspoon, signing 
singly, the undersigned's true and lawful attorney-in-fact to:
        (1) execute for and on behalf of the undersigned, in the undersigned's 
capacity as an officer and/or director of Valassis Communications, Inc. (the 
"Company"), Forms 3, 4,and 5, or such other forms as the United States 
Securities and Exchange Commission may from time to time adopt for reporting 
changes in beneficial ownership of the Compa
ny's securities, in accordance with 
Section 16(a) of the Securities Exchange Act of 1934 and the rules thereunder.
        (2) do and perform any and all acts for and on behalf of the undersigned 
which may be necessary or desirable to complete and execute any such Form, 
complete and execute any amendment or amendments thereto, and file such Form 
with the United States Securities and Exchange Commission ("SEC") and any stock 
exchange or similar authority, including preparing and executing any documents 
necessary or appropriate to obtain codes and passwords enabling the undersigned 
to make electronic filings with the SEC of reports required by Section 16(a) of 
the Securities Exchange Act of 1934 or any ules or regulations of the SEC; and
        (3) take any other action of any type whatsoever in connection with the 
foregoing hich, in the opinion of such attorney-in-fact, may be of benefit to, 
in the best in
terest of,or legally required by, the undersigned, it being 
understood that the documents executed y such attorney-in-fact on behalf of the 
undersigned pursuant to this Power of Attorney shall be in such form and shall 
contain such terms and conditions as such attorney-in-fact may approve in such 
attorney-in-fact's discretion.
The undersigned hereby grants to each such attorney-in-fact full power and 
authority to do and perform any and every act and thing whatsoever requisite, 
necessary, or proper to be done in the exercise of any of the rights and powers 
herein granted, as fully to all intents and purposes as the undersigned might or 
could do if personally present, with full power of substitution or revocation, 
hereby ratifying and confirming all that such attorney-in-fact, or such 
attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be 
done by virtue of this power of attorney and the rights and powers herein 
granted. The undersigned a
cknowledges that the foregoing attorneys-in-fact, in 
serving in such capacity at the request of the undersigned, are not assuming, 
nor is the Company assuming, any of the undersigned's responsibilities to comply 
with Section 16 of the Securities Exchange Act of 1934.
This Power of Attorney shall remain in full force and effect until the 
undersigned is no longer required to file Forms 3, 4 and 5 with respect to the 
undersigned's holdings of and transactions in securities issued by the Company, 
unless earlier revoked by the undersigned in a signed writing delivered to the 
foregoing attorneys-in-fact.
        
         IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney 
to be executed as of this 4th day of January, 2008.
                           
;                                                                   
                                                        /s/ Wallace S. Snyder
                                           &n
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                                                          Wallace S. Snyder