This Pricing Supplement, filed pursuant to Rule 424(b)(2), relates to
Registration Statement No. 33-64215 and to each Prospectus dated  3/28/1996
and to each Prospectus Supplement dated  3/28/1996
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PRICING SUPPLEMENT TO PROSPECTUS SUPPLEMENT DATED
March 28, 1996 TO PROSPECTUS DATED March 28, 1996
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Pricing Supplement:     40
                                                                               .
Dated:   7/25/1996
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                      Sears Roebuck Acceptance Corp.
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                       Medium-Term Note Series    II
                              (Fixed Rate)
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                                                                               .
                   Due at least 9 months from date of issue
        Interest payable each May 15 and November 15 and at Maturity
                                                                               .
Principal Amount of Note:                   $    2,000,000
                                                                               .
Settlement Date (Original Issue Date):       7/30/1996
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Maturity Date:                               7/30/2001
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Interest Rate Per Annum:                      7.04000%
                                                                               .
Specified Currency:                         US $
                                                                               .
                            (If Other than U.S. Dollars, see attached)
                                                                               .
Redemption Commencement Date:               NOT APPLICABLE
                                                                               .
Form of Purchased Notes:                    DTC
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                                                                               .
                                                                               .
Redemption Price:  If a Redemption Commencement Date is specified
above, the Redemption Price shall be    -    of the principal amount
to be redeemed and shall decline at each anniversary of the Redemption
Commencement Date by    -    of the principal amount to be redeemed
until the Redemption Price is 100% of such principal amount.
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