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SEGMENT REPORTING INFORMATION
9 Months Ended
Dec. 31, 2013
SEGMENT REPORTING INFORMATION [Abstract]  
SEGMENT REPORTING INFORMATION
NOTE 14. SEGMENT REPORTING INFORMATION

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by our chief operating decision maker, or decision making group, in deciding how to allocate resources and in assessing performance.

Abaxis develops, manufactures, markets and sells portable blood analysis systems for use in the human or veterinary patient-care setting to provide clinicians with rapid blood constituent measurements. We identify our reportable segments as those customer groups that represent more than 10% of our combined revenue or gross profit or loss of all reported operating segments. We manage our business on the basis of the following two reportable segments: (i) the medical market and (ii) the veterinary market, which are based on the products sold and services provided by market and customer group. For the products that we manufacture and sell, each reportable segment has similar manufacturing processes, technology and shared infrastructures. The accounting policies for segment reporting are the same as for the Company as a whole. We do not segregate assets by segments since our chief operating decision maker, or decision making group, does not use assets as a basis to evaluate a segment’s performance.

Medical Market

In the medical market reportable segment, we serve a worldwide customer group consisting of military installations (ships, field hospitals and mobile care units), physicians’ office practices across all specialties, urgent care, outpatient and walk-in clinics (free-standing or hospital-connected), health screening operations, home care providers (national, regional or local), nursing homes, ambulance companies, oncology treatment clinics, dialysis centers, pharmacies and hospital laboratories. Starting in the first quarter of fiscal 2013, we also began to serve the pharmaceutical clinical trial market. The products manufactured and sold in this segment primarily consist of Piccolo chemistry analyzers and medical reagent discs.

Veterinary Market

In the veterinary market reportable segment, we serve a worldwide customer group consisting of companion animal hospitals, animal clinics with mixed practices of small animals, birds and reptiles, equine and bovine practitioners, veterinary emergency clinics, veterinary referral hospitals, universities, government, pharmaceutical companies, biotechnology companies and private research laboratories. The products manufactured and sold in this segment primarily consist of VetScan chemistry analyzers and veterinary reagent discs. We also sell OEM supplied products in this segment consisting of VetScan hematology instruments and related reagent kits, VetScan VSpro specialty analyzers and related consumables, VetScan iSTAT analyzers and related VetScan i‑STAT consumables and rapid tests. Since October 2011, we have been providing veterinary reference laboratory diagnostic and consulting services for veterinarians in the United States through Abaxis Veterinary Reference Laboratories (“AVRL”), based in Olathe, Kansas.

Total Revenues, Cost of Revenues and Gross Profit by Segment

The table below summarizes revenues, cost of revenues and gross profit from our two operating segments and from certain unallocated items for the three and nine months ended December 31, 2013 and 2012 (in thousands):

 
 
Three Months Ended
  
Nine Months Ended
 
 
 
December 31,
  
December 31,
 
 
 
2013
  
2012
  
2013
  
2012
 
Revenues:
 
  
  
  
 
Medical Market(1)
 
$
7,850
  
$
8,976
  
$
21,065
  
$
25,366
 
Veterinary Market(1)
  
32,207
   
39,817
   
106,493
   
107,594
 
Other(1)(2)
  
753
   
1,009
   
2,272
   
3,114
 
Total revenues
  
40,810
   
49,802
   
129,830
   
136,074
 
Cost of revenues:
                
Medical Market(1)
  
4,500
   
4,491
   
11,793
   
11,892
 
Veterinary Market(1)
  
16,950
   
19,201
   
55,859
   
52,023
 
Other(1)(2)
  
27
   
34
   
81
   
111
 
Total cost of revenues
  
21,477
   
23,726
   
67,733
   
64,026
 
Gross profit:
                
Medical Market(1)
  
3,350
   
4,485
   
9,272
   
13,474
 
Veterinary Market(1)
  
15,257
   
20,616
   
50,634
   
55,571
 
Other(1)(2)
  
726
   
975
   
2,191
   
3,003
 
Gross profit
 
$
19,333
  
$
26,076
  
$
62,097
  
$
72,048
 
 

(1)Includes certain prior period amounts by operating segment and unallocated items that were reclassified to conform to the current period presentation.
(2)Represents unallocated items, not specifically identified to any particular business segment.