July 26, 2007

Securities and Exchange Commission

Mail Stop 3561

100 F Street N.E.

Washington, D.C. 20549-0404

Attn:	Yong Kim
	Division of Corporation Finance
Re:	E Com Ventures, Inc. – Response to Letter dated July 13, 2007 regarding:
	Form 10-K for the fiscal year ended February 3, 2007
	Filed May 4, 2007
	File No. 0-10714

Dear Ms. Kim:

E Com Ventures, Inc. (the “Company”) has received your letter dated July 13, 2007 with respect to the review by the Securities and Exchange Commission of the Company’s Form 10-K for the fiscal year ended February 3, 2007. Pursuant to our telephone conversation yesterday, the Company will endeavor to respond to your July 13^th, 2007 letter by Friday, August 10, 2007.

Please contact the undersigned by telephone at (954) 335-9035 or by facsimile at (954) 335-9181 if you have any questions.

Very truly yours,

/s/ Donovan Chin

Donovan Chin

Chief Financial Officer

E Com Ventures, Inc.