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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 QAm1g8ysq3co3ImuPSiuhUxs07QSkYNLYo3Lls6PpKcmm885UOXFKA0ACWaf9Gwg
 awwgVmMWWvq6gkhrgB6Qkg==

<SEC-DOCUMENT>0001181431-03-013191.txt : 20030703
<SEC-HEADER>0001181431-03-013191.hdr.sgml : 20030703
<ACCEPTANCE-DATETIME>20030703172150
ACCESSION NUMBER:		0001181431-03-013191
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030701
FILED AS OF DATE:		20030703

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			NUSSDORF STEPHEN L
		CENTRAL INDEX KEY:			0001252133

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-19714
		FILM NUMBER:		03775864

	MAIL ADDRESS:	
		STREET 1:		33 BECON RD
		CITY:			OLD WESTBURY
		STATE:			NY
		ZIP:			11568

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			E COM VENTURES INC
		CENTRAL INDEX KEY:			0000880460
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-DRUG STORES AND PROPRIETARY STORES [5912]
		IRS NUMBER:				650026340
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			0205

	BUSINESS ADDRESS:	
		STREET 1:		11701 N W 101 RD
		CITY:			MIAMI
		STATE:			FL
		ZIP:			33178
		BUSINESS PHONE:		3058891600

	MAIL ADDRESS:	
		STREET 1:		11701 N W 101 RD
		CITY:			MIAMI
		STATE:			FL
		ZIP:			33178

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PERFUMANIA INC
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd12692.xml
<DESCRIPTION>FORM 4
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0101</schemaVersion>

    <documentType>4</documentType>
<periodOfReport>2003-07-01</periodOfReport>
<notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0000880460</issuerCik>
        <issuerName>E COM VENTURES INC</issuerName>
        <issuerTradingSymbol>ecmv</issuerTradingSymbol></issuer>
<reportingOwner>
<reportingOwnerId>
            <rptOwnerCik>0001252133</rptOwnerCik>
            <rptOwnerName>NUSSDORF STEPHEN L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>  </rptOwnerStreet1>
            <rptOwnerStreet2>  </rptOwnerStreet2>
            <rptOwnerCity>  </rptOwnerCity>
            <rptOwnerState>  </rptOwnerState>
            <rptOwnerZipCode>  </rptOwnerZipCode>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
<isDirector>0</isDirector>
<isOfficer>0</isOfficer>
<isTenPercentOwner>1</isTenPercentOwner>
<isOther>0</isOther>
<officerTitle></officerTitle>
<otherText></otherText></reportingOwnerRelationship></reportingOwner>
<nonDerivativeSecurity>
<securityTitle>
<value>Common Stock, $.01 Par Value</value></securityTitle>
<transactionDate>
<value>2003-07-01</value></transactionDate>
<transactionCoding>
<transactionFormType>4</transactionFormType>
<transactionCode>P</transactionCode>
<equitySwapInvolved>0</equitySwapInvolved></transactionCoding>
<transactionTimeliness>
<value></value></transactionTimeliness>
<transactionAmounts>
<transactionShares>
<value>14800</value></transactionShares>
<transactionValue>
<value>7.945</value></transactionValue>
<transactionAcquiredDisposedCode>
<value>A</value></transactionAcquiredDisposedCode></transactionAmounts>
<postTransactionAmounts>
<sharesOwnedFollowingTransaction>
<value>17100</value></sharesOwnedFollowingTransaction></postTransactionAmounts>
<ownershipNature>
<directOrIndirectOwnership>
<value>D</value></directOrIndirectOwnership>
<natureOfOwnership>
<value></value></natureOfOwnership></ownershipNature></nonDerivativeSecurity>
<nonDerivativeSecurity>
<securityTitle>
<value>Common Stock, $.01 Par Value</value></securityTitle>
<transactionDate>
<value>2003-07-02</value></transactionDate>
<transactionCoding>
<transactionFormType>4</transactionFormType>
<transactionCode>P</transactionCode>
<equitySwapInvolved>0</equitySwapInvolved></transactionCoding>
<transactionTimeliness>
<value></value></transactionTimeliness>
<transactionAmounts>
<transactionShares>
<value>22900</value></transactionShares>
<transactionValue>
<value>8.6714</value></transactionValue>
<transactionAcquiredDisposedCode>
<value>A</value></transactionAcquiredDisposedCode></transactionAmounts>
<postTransactionAmounts>
<sharesOwnedFollowingTransaction>
<value>40000</value></sharesOwnedFollowingTransaction></postTransactionAmounts>
<ownershipNature>
<directOrIndirectOwnership>
<value>D</value></directOrIndirectOwnership>
<natureOfOwnership>
<value></value></natureOfOwnership></ownershipNature></nonDerivativeSecurity>
<ownerSignature>
<signatureName>Alfred R. Paliani, by Power of Attorney</signatureName>
<signatureDate>2003-07-03</signatureDate></ownerSignature></ownershipDocument>


</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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