E Com Ventures, Inc.

FOR IMMEDIATE RELEASE

Company Contact:

A. Mark Young
Chief Financial Officer
E Com Ventures, Inc.
954-335-9030


E Com Ventures, Inc. Requests for Evidence of Financial Commitment Goes Unheeded
by Rachmil Lekach


Sunrise,  Fl. - May 10, 2006. On April 6, 2006, E Com Ventures,  Inc.,  (NASDAQ:
ECMV- News)  received an  unsolicited  cash offer from Rachmil Lekach to acquire
all of the outstanding  common stock of the Company for $25 per share. Today the
Company  announced  that  despite  numerous  requests,  Rachmil  Lekach  has not
provided  the Company  with  documentation  substantiating  Lekach's  ability to
procure financing for the acquisition.  Absent such  documentation,  the Company
has concluded  that it is unable to further  evaluate  Lekach's  offer and deems
such offer without merit.

This  press   release   may  include   information   presented   that   contains
forward-looking  information,  including  statements.  Some of these statements,
including  those  that  contain  the  words  "anticipate,"   "believe,"  "plan,"
"estimate,"  "expect,"  "should," "intend," and other similar  expressions,  are
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation Reform Act of 1995. Those  forward-looking  statements  involve known
and unknown  risks,  uncertainties  and other  factors that may cause our actual
results,  performance or  achievements of those of our industry to be materially
different  from any future  results,  performance or  achievements  expressed or
implied by those forward-looking statements.  Among the factors that could cause
actual  results,  performance  or achievement  to differ  materially  from those
described  or  implied  in the  forward-looking  statements  are our  ability to
service our obligations,  our ability to comply with the covenants in our credit
facility,  general  economic  conditions,   competition,   potential  technology
changes,  changes  in or the  lack  of  anticipated  changes  in the  regulatory
environment  in  various  countries,   the  ability  to  secure  partnership  or
joint-venture relationships with other entities, the ability to raise additional
capital to finance  expansion,  the risks  inherent  in new  product and service
introductions  and the entry  into new  geographic  markets  and  other  factors
included in our filings with the Securities and Exchange Commission.