Press Release

E Com Ventures, Inc. to Evaluate Rachmil Lekach Letter


Friday, April 7

SUNRISE, Fla., April 7/PRNewswire-FirstCall/ -- E Com Ventures, Inc. (Nasdaq:
ECMV - News) announced today that it received an unsolicited letter from Rachmil
Lekach with respect to the possible acquisition of the Company's common stock by
Lekach. The Company's Board of Directors is in the process of evaluating the
letter. Rachmil Lekach was a consultant to Perfumania prior to 2001.

This press release may include information presented that contains
forward-looking information, including statements. Some of these statements,
including those that contain the words "anticipate," "believe," "plan,"
"estimate," "expect," "should," "intend," and other similar expressions, are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Those forward-looking statements involve known
and unknown risks, uncertainties and other factors that may cause our actual
results, performance or achievements of those of our industry to be materially
different from any future results, performance or achievements expressed or
implied by those forward-looking statements. Among the factors that could cause
actual results, performance or achievement to differ materially from those
described or implied in the forward-looking statements are our ability to
service our obligations, our ability to comply with the covenants in our credit
facility, general economic conditions, competition, potential technology
changes, changes in or the lack of anticipated changes in the regulatory
environment in various countries, the ability to secure partnership or
joint-venture relationships with other entities, the ability to raise additional
capital to finance expansion, the risks inherent in new product and service
introductions and the entry into new geographic markets and other factors
included in our filings with the Securities and Exchange Commission.