<DOCUMENT>
<TYPE>EX-23.1
<SEQUENCE>3
<FILENAME>v017108_ex23-1.txt
<TEXT>

                                                                    Exhibit 23.1


CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the  incorporation  by reference  in  Registration  Statement  No.
333-35580 of E Com Ventures,  Inc. on Form S-3 and  Registration  Statement Nos.
333-30882,  333-70608 and  333-119123 on Forms S-8 of our report dated April 27,
2005,  appearing in this Annual Report on Form 10-K of E Com Ventures,  Inc. for
the year ended January 29, 2005.

/s/ DELOITTE & TOUCHE LLP


Miami, Florida
April 27, 2005


</TEXT>
</DOCUMENT>