Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in this Registration Statement of E
Com  Ventures,  Inc. on Form S-8 of our report dated April 30, 2004,  except for
the fourth paragraph of Note 6, as to which the date is May 12, 2004,  appearing
in the Annual Report on Form 10-K/A of E Com  Ventures,  Inc. for the year ended
January 31, 2004.


/s/ DELOITTE & TOUCHE LLP


Miami, Florida
September 16, 2004