EXHIBIT 31.1

     Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Michael W. Katz, certify that:

(1)   I have reviewed this annual report on Form 10-K/A of E Com Ventures, Inc.;

(2)   Based on my knowledge, this annual report does not contain any untrue
      statement of a material fact or omit to state a material fact necessary to
      make the statements made, in light of the circumstances under which such
      statements were made, not misleading with respect to the period covered by
      this annual report; and

(3)   Based on my knowledge, the financial statements, and other financial
      information included in this annual report, fairly present in all material
      respects the financial condition, results of operations and cash flows of
      the registrant as of, and for, the periods presented in this annual
      report.

Date: May 28, 2004

By:  /S/ MICHAEL W. KATZ
------------------------
Michael W. Katz
Chief Executive Officer and President


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