EXHIBIT 23.1

INDEPENDENT AUDITORS' CONSENT


We consent to the  incorporation  by reference  in  Registration  Statement  No.
333-35580 of E Com Ventures,  Inc. on Form S-3 and  Registration  Statements No.
333-30882 and 333-70608 on Forms S-8 of our report dated April 30, 2004,  except
for the  fourth  paragraph  of Note 6, as to  which  the  date is May 12,  2004,
appearing  in this Annual  Report on Form 10-K of E Com  Ventures,  Inc. for the
year ended January 31, 2004.

/s/ DELOITTE & TOUCHE LLP


Miami, Florida
May 17, 2004