Exhibit 99.3

              E COM VENTURES, INC. AND QUALITY KING FRAGRANCE, INC.
       AGREE TO USE REASONABLE EFFORTS TO COORDINATE PURCHASING ACTIVITIES


SUNRISE,  FLORIDA  September 17, 2003. E COM VENTURES,  INC. ("ECOM V") (NASDAQ:
ECMV)  announced  today that in  anticipation  of its upcoming  acquisitions  of
Quality King Fragrance,  Inc. ("QKF") and Scents of Worth,  Inc., ECOM V and QKF
have agreed to use their reasonable efforts to coordinate purchasing activities,
with QKF serving as ECOM V's purchasing  agent,  upon terms and conditions to be
agreed upon by the parties.  QKF will be  purchasing  merchandise  for resale to
Perfumania,  Inc. ("Perfumania"),  a wholly-owned subsidiary of ECOM V with over
240 retail outlets in the U.S. and Puerto Rico. This agreement is preliminary in
nature and is subject to the terms of a definitive purchasing agreement.

Ilia Lekach, Chairman and CEO of ECOM V commented, "We decided to take immediate
advantage of the  opportunity  to combine the retail and wholesale  platforms of
the three  companies  (Perfumania,  Inc.,  Scents of  Worth,  Inc.,  and QKF) to
strengthen our supplier relationships.  The definitive purchasing agreement will
include the appointment of QKF, as Perfumania's  purchasing  representative that
can source product directly from various suppliers."

Michael  Katz,  Executive  Vice-President  of QKF said,  "I look  forward to the
exciting  opportunities  for QKF and its  suppliers  that  buying  for the three
entities will present."

Subject  to the  terms of the  definitive  purchasing  agreement,  QKF will make
available 60-day credit terms on purchases of fragrances up to ECOM V's approved
credit limit .

ECOM V also announced  today in separate press releases that it has entered into
letters of intent to acquire all of the  capital  stock of  fragrance  retailer,
Scents of Worth,  Inc., and certain  assets of QKF.  Glenn and Stephen  Nussdorf
together own a majority  interest in the parent of QKF and Scents of Worth, Inc.
and together own approximately 16% of ECOM V's outstanding stock.

ECOM  V,  through  its  subsidiary,   Perfumania,  is  a  retailer  of  prestige
fragrances.

This press release includes information presented which contains forward-looking
information, including statements regarding the acquisition of QKF and Scents of
Worth,  Inc.  and the  buying  power  of the  three  companies.  These  comments
constitute  forward-looking  statements  (within  the  meaning  of  the  Private
Securities  Litigation Reform Act of 1995), which involve  significant risks and
uncertainties.  Actual  results  may  differ  materially  from  the  information
discussed  in these  forward-looking  statements.  Among the factors  that could
cause actual results, performance or achievement to differ materially from those
described or implied in the forward-looking  statements are the ability to enter
into a  definitive  purchasing  agreement  on  favorable  terms,  or at all, the
ability to satisfy the conditions  contained in the letters of intent to acquire
QKF and Scents of Worth,  Inc., the ability to complete the  acquisitions of QKF



and Scents of Worth, Inc., on a timely basis, or at all, and if the acquisitions
are  completed,   the  ability  to  achieve  the  anticipated  benefits  of  the
acquisitions,  general  economic  conditions,  future trends in sales,  ECOM V's
ability to introduce new products in a  cost-effective  manner and other factors
included  in ECOM V's  filings  with the  Securities  and  Exchange  Commission.
Readers  are  cautioned  not to place undue  reliance  on these  forward-looking
statements,  which  speak  only as of the date  thereof.  ECOM V  undertakes  no
obligation   to  publicly   release  the  result  of  any   revisions  to  these
forward-looking  statements that may be made to reflect events or  circumstances
after the date hereof or to reflect the occurrence of unanticipated events.

Perfumania  is a trademark  of  Perfumania,  Inc. All other  trademarks  are the
property of their respective owners.




FOR:      E COM VENTURES, INC.
CONTACT:  Ilia Lekach 954-335-9160
          Mark Young 954-335-9030



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