EXHIBIT 23.1



INDEPENDENT AUDITORS' CONSENT

We consent to the  incorporation  by reference  in  Registration  Statement  No.
333-35580 of E Com Ventures,  Inc. on Form S-3 and  Registration  Statements No.
333-30882  and No.  333-70608  on Forms S-8 of our report  dated  April 18, 2003
included in the Annual Report on Form 10-K of E-Com Ventures,  Inc. for the year
ended February 1, 2003.


/s/ DELOITTE & TOUCHE LLP

Miami, Florida
August 27, 2003





                                       6