-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001116502-06-001716.txt : 20060818
<SEC-HEADER>0001116502-06-001716.hdr.sgml : 20060818
<ACCEPTANCE-DATETIME>20060818123700
ACCESSION NUMBER:		0001116502-06-001716
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20060816
FILED AS OF DATE:		20060818
DATE AS OF CHANGE:		20060818

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			E COM VENTURES INC
		CENTRAL INDEX KEY:			0000880460
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-MISCELLANEOUS RETAIL [5900]
		IRS NUMBER:				650026340
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			0205

	BUSINESS ADDRESS:	
		STREET 1:		251 INTERNATIONAL PARKWAY
		CITY:			SUNRISE
		STATE:			FL
		ZIP:			33325
		BUSINESS PHONE:		3058891600

	MAIL ADDRESS:	
		STREET 1:		251 INTERNATIONAL PARKWAY
		CITY:			SUNRISE
		STATE:			FL
		ZIP:			33325

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PERFUMANIA INC
		DATE OF NAME CHANGE:	19930328

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			PARLUX FRAGRANCES INC
		CENTRAL INDEX KEY:			0000802356
		STANDARD INDUSTRIAL CLASSIFICATION:	PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0331

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-19714
		FILM NUMBER:		061042861

	BUSINESS ADDRESS:	
		STREET 1:		3725 S W 30TH AVE
		CITY:			FT LAUDERDALE
		STATE:			FL
		ZIP:			33312
		BUSINESS PHONE:		9543169008

	MAIL ADDRESS:	
		STREET 1:		3725 S W 30TH AVENUE
		CITY:			FT LAUDERDALE
		STATE:			FL
		ZIP:			33312
</SEC-HEADER>
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<TYPE>4
<SEQUENCE>1
<FILENAME>x1-55476_ex.xml
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    <issuer>
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        <issuerName>E COM VENTURES INC</issuerName>
        <issuerTradingSymbol>ECMV</issuerTradingSymbol>
    </issuer>

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            <rptOwnerName>PARLUX FRAGRANCES INC</rptOwnerName>
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            <rptOwnerStreet1>3725 S W 30TH AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>FT LAUDERDALE</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>33312</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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            <isOfficer>0</isOfficer>
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                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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            <transactionAmounts>
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                    <value>99</value>
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                <transactionPricePerShare>
                    <value>9.52</value>
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                    <value>D</value>
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                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
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                    <value>99</value>
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                <transactionPricePerShare>
                    <value>9.51</value>
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                    <value>368903</value>
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                <transactionShares>
                    <value>10801</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>9.50</value>
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                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
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    </nonDerivativeTable>

    <remarks>Parlux Fragrances, Inc.</remarks>

    <ownerSignature>
        <signatureName>/s/ Frank A. Buttacavoli, EVP/COO/CFO</signatureName>
        <signatureDate>2006-08-18</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----