EXHIBIT 23.1




               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (File No. 333-70608) and Form S-3/A (File No. 333-35580)
of E Com Ventures, Inc. (formerly Perfumania, Inc.) of our report dated May 12,
2000 relating to the financial statements and financial statement schedules,
which appears in this Form 10-K.


/s/ PricewaterhouseCoopers LLP

Miami, Florida
May 2, 2002