EXHIBIT 99.1



MIAMI, December 11, 2001 -- E Com Ventures, Inc. (Nasdaq: ECMV) announced today
that Ilia Lekach, Chairman and Chief Executive Officer of the Company, has
withdrawn his proposal to effect a going private transaction. Mr. Lekach
informed the Company's board of directors that, due to current market
conditions, he had been unable to secure adequate financing for the buyout plus
additional working capital at a reasonable cost. Mr. Lekach indicated that
although he would not proceed with the proposal, he was still interested in
pursuing a going private transaction at some future date when financing
conditions improve.

Mr. Lekach, said, "My initial discussions with financing sources led me to
believe that I could timely consummate a going private transaction which would
provide our shareholders a premium over existing market prices and strengthen
the Company by increasing working capital and eliminating those costs
attributable to a public company. Discussions with financing sources have taken
longer than expected and, given current capital markets conditions, to continue
pursuing the project at this time would not be productive. Operations have been
improving and I continue to be optimistic regarding the Company's future."

E Com Ventures is the parent of Perfumania Marketing which operates
approximately 250 stores in the United States and is the leading specialty
retailer of value priced brand-name and designer fragrances.

THIS PRESS RELEASE MAY INCLUDE INFORMATION PRESENTED WHICH CONTAINS
FORWARD-LOOKING INFORMATION, INCLUDING STATEMENTS REGARDING THE STRATEGIC
DIRECTION OF THE COMPANIES. THESE COMMENTS CONSTITUTE FORWARD-LOOKING STATEMENTS
(WITHIN THE MEANING OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995),
WHICH INVOLVE SIGNIFICANT RISKS AND UNCERTAINTIES. ACTUAL RESULTS MAY DIFFER
MATERIALLY FROM THE INFORMATION DISCUSSED IN THESE FORWARD-LOOKING STATEMENTS.
AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS, PERFORMANCE OR ACHIEVEMENT TO
DIFFER MATERIALLY FROM THOSE DESCRIBED OR IMPLIED IN THE FORWARD-LOOKING
STATEMENTS ARE GENERAL ECONOMIC CONDITIONS, COMPETITION, POTENTIAL TECHNOLOGY
CHANGES, CHANGES IN OR THE LACK OF ANTICIPATED CHANGES IN THE REGULATORY
ENVIRONMENT IN VARIOUS COUNTRIES, THE ABILITY TO SECURE PARTNERSHIP OR
JOINT-VENTURE RELATIONSHIPS WITH OTHER ENTITIES, THE ABILITY TO RAISE ADDITIONAL
CAPITAL TO FINANCE EXPANSION, AND THE RISKS INHERENT IN NEW PRODUCT AND SERVICE
INTRODUCTIONS AND THE ENTRY INTO NEW GEOGRAPHIC MARKETS.