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                                                                    EXHIBIT 23.1

CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (File No. 333-30882) and Form S-3 (File No. 333-35580) of
E Com Ventures, Inc. (formerly Perfumania, Inc.) of our report dated May 12,
2000 relating to the financial statements and financial statement schedules,
which appears in this Form 10-K.


/s/ PricewaterhouseCoopers LLP

Miami, Florida
May 3, 2001


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                                                                    EXHIBIT 23.2

INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration Statement No.
333-30882 of E Com Ventures, Inc. on Form S-8 of our report dated April 27,
2001, appearing in this Annual Report on Form 10-K of E Com Ventures, Inc. for
the year ended February 3, 2001.

/s/ DELOITTE & TOUCHE LLP


Miami, Florida
May 4, 2001