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                                                                    EXHIBIT 23.1

CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (File No. 333-30882) and Form S-3 (File No. 333-35580) of
E Com Ventures, Inc. (formerly Perfumania, Inc.) of our report dated May 12,
2000 relating to the financial statements and financial statement schedules,
which appears in this Form 10-K.


/s/ PricewaterhouseCoopers LLP

Miami, Florida
May 3, 2001