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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 M7qvAh45zDNYdsA7FSqN6bI9NgGfh4DP3p/x84RwwZXKB9hqRAvcyuE+Bx4/C7OU
 B8fXzjejg+WVp22IpP2NYg==

<SEC-DOCUMENT>0000919574-06-004790.txt : 20061127
<SEC-HEADER>0000919574-06-004790.hdr.sgml : 20061127
<ACCEPTANCE-DATETIME>20061127182627
ACCESSION NUMBER:		0000919574-06-004790
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20061115
FILED AS OF DATE:		20061127
DATE AS OF CHANGE:		20061127

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			E COM VENTURES INC
		CENTRAL INDEX KEY:			0000880460
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-MISCELLANEOUS RETAIL [5900]
		IRS NUMBER:				650026340
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			0205

	BUSINESS ADDRESS:	
		STREET 1:		251 INTERNATIONAL PARKWAY
		CITY:			SUNRISE
		STATE:			FL
		ZIP:			33325
		BUSINESS PHONE:		3058891600

	MAIL ADDRESS:	
		STREET 1:		251 INTERNATIONAL PARKWAY
		CITY:			SUNRISE
		STATE:			FL
		ZIP:			33325

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PERFUMANIA INC
		DATE OF NAME CHANGE:	19930328

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			FEINBERG JEFF
		CENTRAL INDEX KEY:			0001088219

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-19714
		FILM NUMBER:		061240391

	BUSINESS ADDRESS:	
		STREET 1:		12230 EL CAMINO REAL
		CITY:			SAN DIEGO
		STATE:			CA
		ZIP:			92130
		BUSINESS PHONE:		8582593440

	MAIL ADDRESS:	
		STREET 1:		C/O JLF ASSET MANAGEMENT, LLC
		STREET 2:		2775 VIA DE LA VALLE, SUITE 204
		CITY:			DEL MAR
		STATE:			CA
		ZIP:			92014
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>p722687_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2006-11-15</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000880460</issuerCik>
        <issuerName>E COM VENTURES INC</issuerName>
        <issuerTradingSymbol>ECMV</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001088219</rptOwnerCik>
            <rptOwnerName>FEINBERG JEFF</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O JLF ASSET MANAGEMENT, LLC</rptOwnerStreet1>
            <rptOwnerStreet2>2775 VIA DE LA VALLE, SUITE 204</rptOwnerStreet2>
            <rptOwnerCity>DEL MAR</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>92014</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>319687</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Remark</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">+ The securities reported on this filing are held in the accounts of private investment vehicles over which the Reporting
 Person has investment discretion by virtue of the Reporting Person's positions in the general partner or investment manager,
 as applicable, of said entities.</footnote>
    </footnotes>

    <remarks>++The reporting person hereby disclaims beneficial ownership over the shares reported on this Form 3 except to the extent of
 his pecuniary interest therein.</remarks>

    <ownerSignature>
        <signatureName>/s/ Jeffrey L. Feinberg ++</signatureName>
        <signatureDate>2006-11-27</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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