POWER OF ATTORNEY



Know all by these presents, that the undersigned hereby constitutes

and appoints each of Alfred R. Paliani and Michael W. Katz, signing

singly, the undersigneds true and lawful attorney-in-fact, to:



(1) execute for and on behalf of the undersigned a Form ID

application, and any amendments thereto, to be filed with the

Securities and Exchange Commission to obtain or update EDGAR

codes for the undersigned;



(2) execute for and on behalf of the undersigned Forms 3, 4

and 5 and Schedules 13D or 13G, as appropriate, and any required

amendments thereto (collectively, "Reports"), with respect to her

securities ownership of E Com Ventures, Inc. (the "Company"), in

accordance with Section 13(d) and/or Section 16(a) of the Securities

Exchange Act of 1934, as amended, and the respective rules (including

Rule 13d-1) promulgated thereunder;



(3) do and perform any and all acts for and on behalf of the

undersigned which may be necessary or desirable to complete

and execute any such Report and timely file such form with the

United States Securities and Exchange Commission and any stock

exchange or similar authority; and



(4) take any other action of any type whatsoever in connection

with the foregoing which, in the opinion of such attorney-in-fact, may

be of benefit to, in the best interest of, or legally required by, the

undersigned, it being understood that the documents executed by

such attorney-in-fact on behalf of the undersigned pursuant to this

Power of Attorney shall be in such form and shall contain such terms

and conditions as such attorney-in-fact may approve in such

attorney-in-facts discretion.



The undersigned hereby grants to each such attorney-in-fact full

power and authority to do and perform any and every act and thing

whatsoever requisite, necessary, or proper to be done in the exercise

of any of the rights and powers herein granted, as fully to all intents

and purposes as the undersigned might or could do if personally

present, with full power of substitution or revocation, hereby ratifying

and confirming all that such attorney-in-fact, or such attorney-in-facts

substitute or substitutes, shall lawfully do or cause to be done by

virtue of this power of attorney and the rights and powers herein

granted.  The undersigned acknowledges that the foregoing

attorneys-in-fact, in serving in such capacity at the request of the

undersigned, are not assuming any of the undersigneds

responsibilities to comply with Section 13(d) or 16 of the Securities

Exchange Act of 1934.



This Power of Attorney shall remain in full force and effect until the

undersigned is no longer required to file Reports with respect to the

undersigneds holdings of and transactions in securities issued by the

Company, unless earlier revoked by the undersigned in a signed writing

delivered to the foregoing attorneys-in-fact.



IN WITNESS WHEREOF, the undersigned has caused this Power of

Attorney to be executed as of this 1st day of August, 2008.



Signed: /s/ Arlene Nussdorf

 Arlene Nussdorf