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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 Evg/9xLxN/MyVcLTKg14QC3P4Woo/Y3Dm2Fhg3MH/WC8zjD9LpOuXu/Ge9Wqqc7N
 Ps8qpz8idFTbdfjuuaHfcQ==

<SEC-DOCUMENT>0000908662-04-000066.txt : 20040322
<SEC-HEADER>0000908662-04-000066.hdr.sgml : 20040322
<ACCEPTANCE-DATETIME>20040322153152
ACCESSION NUMBER:		0000908662-04-000066
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040319
FILED AS OF DATE:		20040322

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			NUSSDORF STEPHEN L
		CENTRAL INDEX KEY:			0001252133

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-19714
		FILM NUMBER:		04682339

	MAIL ADDRESS:	
		STREET 1:		33 BECON RD
		CITY:			OLD WESTBURY
		STATE:			NY
		ZIP:			11568

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			E COM VENTURES INC
		CENTRAL INDEX KEY:			0000880460
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-DRUG STORES AND PROPRIETARY STORES [5912]
		IRS NUMBER:				650026340
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			0205

	BUSINESS ADDRESS:	
		STREET 1:		251 INTERNATIONAL PARKWAY
		CITY:			SUNRISE
		STATE:			FL
		ZIP:			33325
		BUSINESS PHONE:		3058891600

	MAIL ADDRESS:	
		STREET 1:		251 INTERNATIONAL PARKWAY
		CITY:			SUNRISE
		STATE:			FL
		ZIP:			33325

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PERFUMANIA INC
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-03-19</periodOfReport>

    <issuer>
        <issuerCik>0000880460</issuerCik>
        <issuerName>E COM VENTURES INC</issuerName>
        <issuerTradingSymbol>ECMV</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001252133</rptOwnerCik>
            <rptOwnerName>NUSSDORF STEPHEN L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>33 BACON ROAD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>OLD WESTBURY</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>11568</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-03-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>X</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>81442</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>12.70</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>501572</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Option (Right to Buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>12.70</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-03-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>X</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>81442</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>12.70</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-02-02</value>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2005-12-31</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>81442</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>125000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Stephen Nussdorf and Glenn Nussdorf (&quot;the Nussdorfs&quot;) entered into an Option Agreement  to acquire shares of the Issuer's Common Stock for $12.70 per share with Ilia Lekach, IZJD Corp., Pacific Investment Group, Inc., and Deborah Lekach.</footnote>
        <footnote id="F2">The options acquired are exercisable as follows on  and after the dates indicated:  2/2/2004 - 433,070; 3/15/2004 - 162,884; 4/23/2004 - 125,000.  The Nussdorfs exercised the first option installment for 433,070 shares (134,540 shares by Glenn Nussdorf and 298,530 by Stephen Nussdorf) on 3/10/2004 and the second option installment for 162,884 shares (81,442 shares by each of the Nussdorfs) on 3/19/2004</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Alfred R. Paliani, as attorney in fact</signatureName>
        <signatureDate>2004-03-19</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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