Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues.

No definition available.

Name:	us-gaap_NumberOfOperatingSegments
Namespace Prefix:	us-gaap_
Data Type:	xbrli:integerItemType
Balance Type:	na
Period Type:	duration

Basis of Presentation and Operations (Details)	3 Months Ended				3 Months Ended
Basis of Presentation and Operations (Details)	May 03, 2014 segment subsidiary	May 03, 2014 Subsidaries, Perfumania [Member] store	May 03, 2014 Subsidiaries, Scents of Worth [Member] store	May 03, 2014 Subsidiaries, Scents of Worth [Member] Kmart [Member] store	May 04, 2013 Maximum [Member] Subsidaries, Perfumania [Member]
Subsidiaries [Line Items]
Number of subsidiaries	6
Number of Operating Segments	2
Product Pricing, Discount from Manufacturer's Suggested Retail Price					75.00%
Number of Stores		325	2,100	1,100