8-K July 2012 Perfumania Sales

0000880460-12-000070.txt : 20120802 0000880460-12-000070.hdr.sgml : 20120802 20120802171859 ACCESSION NUMBER: 0000880460-12-000070 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20120802 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20120802 DATE AS OF CHANGE: 20120802 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Perfumania Holdings, Inc. CENTRAL INDEX KEY: 0000880460 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-MISCELLANEOUS RETAIL [5900] IRS NUMBER: 650026340 STATE OF INCORPORATION: FL FISCAL YEAR END: 0202 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-19714 FILM NUMBER: 121004457 BUSINESS ADDRESS: STREET 1: 35 SAWGRASS DRIVE STREET 2: SUITE 2 CITY: BELLPORT STATE: NY ZIP: 11713 BUSINESS PHONE: 6318664100 MAIL ADDRESS: STREET 1: 35 SAWGRASS DRIVE STREET 2: SUITE 2 CITY: BELLPORT STATE: NY ZIP: 11713 FORMER COMPANY: FORMER CONFORMED NAME: E COM VENTURES INC DATE OF NAME CHANGE: 20000211 FORMER COMPANY: FORMER CONFORMED NAME: PERFUMANIA INC DATE OF NAME CHANGE: 19930328 8-K 1 a8-kjuly2012perfumaniasales.htm JULY 2012 PERFUMANIA SALES 8-K July 2012 Perfumania Sales

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): August 2, 2012

Perfumania Holdings, Inc.

(Exact Name of Registrant as Specified in Charter)



Florida	0-19714	65-0977964
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

35 Sawgrass Drive, Suite 2

Bellport, NY 11713

(Address of Principal Executive Offices)(Zip Code)

(631) 866-4100

(Registrant's telephone number, including area code)

_________________________________

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02 Results of Operations and Financial Condition.

On August 2, 2012, Perfumania Holdings, Inc. (the “Company”) issued a press release announcing the sales for the month ended July 28, 2012 (fiscal July 2012) and second fiscal quarter ended July 28, 2012 for one of its wholly-owned subsidiaries, Perfumania, which operates specialty retail fragrance stores. A copy of this press release is attached hereto as Exhibit 99.1.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits:



Exhibit No.	Exhibit Index
99.1	Press Release issued by the Company on August 2, 2012

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



	Perfumania Holdings, Inc.
Date: August 2, 2012	By: /s/ Donna L. Dellomo Donna L. Dellomo Chief Financial Officer

EX-99.1 2 exhibit991july2012sales.htm EXHIBIT 99.1 JULY 2012 PERFUMANIA SALES Exhibit 99.1 July 2012 Sales

Exhibit 99.1

Perfumania Holdings, Inc.

FOR IMMEDIATE RELEASE

Company Contact:

Michael W. Katz

President and

Chief Executive Officer

Perfumania Holdings, Inc.

631-866-4156

PERFUMANIA HOLDINGS, INC. REPORTS PERFUMANIA RETAIL SALES FOR JULY 2012

Bellport, NY AUGUST 02, 2012 Perfumania Holdings, Inc. (NASDAQ: PERF) announced today that Perfumania, one of its wholly-owned subsidiaries which operates specialty retail fragrance stores throughout the United States and Puerto Rico, reported total net sales of $18.9 million for the four week fiscal month of July 2012, which ended July 28, 2012, versus $18.1 million for the four week fiscal month of July 2011, which ended July 30, 2011. For the second quarter of 2012, total net sales were $63.3 million versus $62.9 million last year. On a year-to-date basis, total net sales were $121.4 million in the current year compared with $120.7 million last year. For the month of July 2012, comparable store sales increased by 3.2%. For the second quarter ending July 2012, comparable store sales decreased by 0.8%. Comparable store sales on a year-to-date basis increased by 0.4%. Comparable store sales measure sales from stores that have been open for one year or more. We exclude stores that are closed for renovation from comparable store sales from the month during which renovation commences until the first full month after reopening.

PERFUMANIA JULY, SECOND QUARTER AND YEAR-TO-DATE 2012 RETAIL SALES ($’s in $000’s):



	FY		FY		FY
	2012		2011		2010
		Increase		(Decrease)		(Decrease)
		(Decrease)		Increase		Increase

Number of Stores, July	343	0.0%	343	(6.5%)	367

July Total Retail Sales	$18,927	4.5%	$18,120	7.9%	$16,797
Second Quarter Total Retail Sales	$63,254	0.5%	$62,927	11.5%	$56,465
Year-to-date July Total Retail Sales	$121,362	0.6%	$120,675	11.3%	$108,427

July Comparable Store Sales		3.2%		11.8%		(6.7%)
Second Quarter Comparable Store Sales		(0.8%)		14.6%		(0.3%)
Year-to-date July Comparable Store Sales		0.4%		14.4%		3.2%