Segment Information

6 Months Ended

Jul. 30, 2011

NOTE 11 – SEGMENT INFORMATION [Abstract]

Segment Reporting Disclosure [Text Block]

SEGMENT INFORMATION

The Company operates in two industry segments, wholesale distribution and specialty retail sales of designer fragrance and related products. Management reviews segment information by segment and on a consolidated basis each month. Retail sales include sales through Perfumania retail stores, the Scents of Worth consignment business and the Company’s internet site, perfumania.com. Transactions between Five Star and unrelated customers are included in our wholesale segment information. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in the Annual Report on Form 10-K for the fiscal year ended January 29, 2011. The Company’s chief operating decision maker who is its Chief Executive Officer, assesses segment performance by reference to gross profit. Each of the segments has its own assets, liabilities, revenues and cost of goods sold. While each segment has certain unallocated operating expenses, these expenses are not reviewed by the chief operating decision maker on a segment basis but rather on a consolidated basis. Financial information for these segments is summarized in the following table:

	Thirteen Weeks Ended			Thirteen Weeks Ended			Twenty-six Weeks Ended		Twenty-six Weeks Ended
	July 30, 2011			July 31, 2010			July 30, 2011		July 31, 2010
	(in thousands)
Net sales:
Retail	$	78,851		$	71,659		$	151,233	$	137,574
Wholesale	24,744			26,435			58,143		63,329
	$	103,595		$	98,094		$	209,376	$	200,903
Gross profit:
Retail	$	35,765		$	29,969		$	68,134	$	58,157
Wholesale	6,791			6,391			14,544		15,787
	$	42,556		$	36,360		$	82,678	$	73,944
	July 30, 2011			January 29, 2011
Total assets:
Wholesale	$	326,798		$	324,726
Retail	240,935			246,961
	567,733			571,687
Eliminations (a)	(271,632		)	(271,215		)
Consolidated assets	$	296,101		$	300,472

(a) Adjustment to eliminate intercompany receivables and investment in subsidiaries