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Consolidated Statements of Income - USD ($)
3 Months Ended
Mar. 31, 2017
Mar. 31, 2016
Income Statement [Abstract]    
Net sales $ 10,442,600 $ 7,855,900
Operating costs and expenses:    
Cost of sales 5,622,200 3,857,100
Advertising 282,600 486,100
Selling 1,615,900 1,249,800
General and administrative 1,080,300 953,100
Total operating costs and expenses 8,601,000 6,546,100
Income from operations 1,841,600 1,309,800
Other income 0 6,200
Interest expense (41,900) (7,400)
Income before income taxes 1,799,700 1,308,600
Income tax expense (718,600) (552,100)
Net income $ 1,081,100 $ 756,500
Net income per common share    
Basic $ 0.09 $ 0.06
Diluted $ 0.09 $ 0.06
Weighted average shares outstanding:    
Basic 11,775,897 11,710,745
Diluted 12,082,292 11,927,124