Segment Information

3 Months Ended

Mar. 31, 2015

Segment Reporting [Abstract]

Segment Information

Note  3. Segment Information.

We operate in two different segments: household products and skin and hair care products. Our products are sold nationally and internationally (primarily Canada), directly through our sales force and indirectly through independent brokers and manufacturer’s representatives, to mass merchandisers, drugstores, supermarkets, hardware stores and other retail outlets and to wholesale distributors. We have chosen to organize our business around these segments based on differences in the products sold.

Accounting policies for our segments are the same as those described in Note 1. We evaluate segment performance based on segment income or loss before income taxes.

The following provides information on our segments for the three months ended March 31:

	2015						2014
	Household Products			Skin and Hair Care Products			Household Products			Skin and Hair Care Products
Net sales to external customers	$	1,613,300		$	5,334,900		$	1,360,600		$	4,123,200
Cost of sales		759,800			2,979,600			712,300			2,264,300
Advertising expenses		101,200			146,000			181,100			18,500
Selling expenses		439,300			913,900			381,900			750,600
General and administrative expenses		405,100			504,100			320,000			350,500
Total operating costs and expenses		1,705,400			4,543,600			1,595,300			3,383,900
(Loss) income from operations		(92,100	)		791,300			(234,700	)		739,300
Other income		1,000			3,100			6,100			2,500
Interest expense		(1,800	)		(5,500	)		(1,800	)		(5,400	)
(Loss) income before income taxes	$	(92,900	)	$	788,900		$	(230,400	)	$	736,400
Identifiable assets	$	6,126,700		$	4,413,100		$	3,476,500		$	3,875,400

The following is a reconciliation of segment information to consolidated information for the three months ended March 31:

		2015		2014
Net sales to external customers	$	6,948,200	$	5,483,800
Consolidated income before income taxes	$	696,000	$	506,000
Identifiable assets	$	10,539,800	$	7,351,900
Corporate assets		1,243,400		1,199,600
Consolidated total assets	$	11,783,200	$	8,551,500

Corporate assets noted above are comprised primarily of our cash and investments, and property and equipment not directly associated with our manufacturing, warehousing, shipping and receiving activities.