Segment Information

6 Months Ended

Jun. 30, 2014

Segment Information

Note  3. Segment Information.

We operate in two different segments: household products and skin and hair care products. Our products are sold nationally and internationally (primarily Canada), directly through our sales force and indirectly through independent brokers, to mass merchandisers, drugstores, supermarkets, hardware stores and other retail outlets and to wholesale distributors. We have chosen to organize our business around these segments based on differences in the products sold.

Accounting policies for our segments are the same as those described in Note 1. We evaluate segment performance based on segment income or loss before income taxes.

The following provides information on our segments for the three and six months ended June 30:

	Three Months Ended June 30,
	2014					2013
	Household Products			Skin and Hair Care Products		Household Products			Skin and Hair Care Products
Net sales to external customers	$	1,578,200		$	4,155,800	$	1,285,700		$	3,216,400
(Loss) income before income taxes	$	(149,200	)	$	465,400	$	(208,000	)	$	340,200
Identifiable assets	$	4,229,500		$	3,565,400	$	3,115,500		$	3,510,500

	Six Months Ended June 30,
	2014					2013
	Household Products			Skin and Hair Care Products		Household Products			Skin and Hair Care Products
Net sales to external customers	$	2,938,800		$	8,279,000	$	2,607,100		$	6,626,700
(Loss) income before income taxes	$	(379,600	)	$	1,201,800	$	(678,500	)	$	751,200
Identifiable assets	$	4,229,500		$	3,565,400	$	3,115,500		$	3,510,500

The following is a reconciliation of segment information to consolidated information for the three and six months ended June 30:

	Three Months Ended June 30,				Six Months Ended June 30,
		2014		2013		2014		2013
Net sales to external customers	$	5,734,000	$	4,502,100	$	11,217,800	$	9,233,800
Consolidated income before income taxes	$	316,200	$	132,200	$	822,200	$	72,700
Identifiable assets	$	7,794,900	$	6,626,000	$	7,794,900	$	6,626,000
Corporate assets		1,436,700		1,145,600		1,436,700		1,145,600
Consolidated total assets	$	9,231,600	$	7,771,600	$	9,231,600	$	7,771,600

Corporate assets noted above are comprised primarily of our cash and investments, and property and equipment not directly associated with our manufacturing, warehousing, shipping and receiving activities.