Segment Information

3 Months Ended

Mar. 31, 2014

Segment Information

Note  3. Segment Information.

We operate in two different segments: household products and skin and hair care products. Our products are sold nationally and internationally (primarily Canada), directly through our sales force and indirectly through independent brokers, to mass merchandisers, drugstores, supermarkets, hardware stores and other retail outlets and to wholesale distributors. We have chosen to organize our business around these segments based on differences in the products sold.

Accounting policies for our segments are the same as those described in Note 1. We evaluate segment performance based on segment income or loss before income taxes.

The following provides information on our segments for the three months ended March 31:

	2014				2013
	Household Products		Skin and Hair Care Products		Household Products			Skin and Hair Care Products
Net sales to external customers	$	1,360,600	$	4,123,200	$	1,321,400		$	3,410,300
(Loss) income before income taxes	$	(230,400)	$	736,400	$	(470,500	)	$	411,000
Identifiable assets	$	3,476,500	$	3,875,400	$	3,247,500		$	3,221,100

The following is a reconciliation of segment information to consolidated information for the three months ended March 31:

	2014		2013
Net sales to external customers	$	5,483,800	$	4,731,700
Consolidated income (loss) before income taxes	$	506,000	$	(59,500	)
Identifiable assets	$	7,351,900	$	6,468,600
Corporate assets		1,199,600		1,128,100
Consolidated total assets	$	8,551,500	$	7,596,700

Corporate assets noted above are comprised primarily of our cash and investments, and property and equipment not directly associated with our manufacturing, warehousing, shipping and receiving activities.