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Segment Information
6 Months Ended
Jun. 30, 2013
Segment Information

Note  3.              Segment Information.

We operate in two different segments: household products and skin and hair care products. Our products are sold nationally and internationally (primarily Canada), directly through our sales force and indirectly through independent brokers, to mass merchandisers, drugstores, supermarkets, hardware stores and other retail outlets and to wholesale distributors. We have chosen to organize our business around these segments based on differences in the products sold.

Accounting policies for our segments are the same as those described in Note 1. We evaluate segment performance based on segment income or loss before income taxes.

The following provides information on our segments for the three and six months ended June 30:

 

 

Three Months Ended June 30,

 

 

2013

 

 

2012

 

 

Household
Products

 

 

Skin and
Hair Care
Products

 

 

Household
Products

 

 

Skin and
Hair Care
Products

 

Net sales to external customers             

$

  1,285,700

  

     

$

  3,216,400

  

  

$

  1,212,200

  

 

$

  2,205,300

  

(Loss) income before income taxes             

$

  (208,000

)

  

  

$

  340,200

  

  

$

  (399,500

)

 

 

$

  44,900

  

Identifiable assets             

$

  3,115,500

  

  

$

  3,510,500

  

  

$

  2,307,200

  

 

$

  4,260,220

  

 

 

Six Months Ended June 30,

 

 

2013

 

 

2012

 

 

Household
Products

 

 

Skin and
Hair Care
Products

 

 

Household
Products

 

 

Skin and
Hair Care
Products

 

Net sales to external customers             

$

  2,607,100

  

     

$

  6,626,700

  

  

$

  2,549,700

  

 

$

  5,206,200

  

(Loss) income before income taxes             

$

  (678,500

)

  

  

$

  751,200

  

  

$

  (747,200

)

 

 

$

  346,600

  

Identifiable assets             

$

  3,115,500

  

  

$

  3,510,500

  

  

$

  2,307,200

  

 

$

  4,260,220

  

The following is a reconciliation of segment information to consolidated information for the three and six months ended June 30:

 

 

Three Months Ended June 30,

 

 

Six Months Ended June 30,

 

 

2013

 

 

2012

 

 

2013

 

 

2012

 

Net sales to external customers             

$

  4,502,100

  

  

$

  3,717,500

  

  

$

  9,233,800

  

 

$

  7,755,900

  

Income (loss) before income taxes             

$

  132,200

  

  

$

  (354,600

)

  

  

$

  72,700

 

 

$

  (400,600

)

  

Consolidated income (loss) before income taxes             

$

  132,200

  

  

$

  (354,600

)

  

  

$

  72,700

  

 

$

  (400,600

)

  

Identifiable assets

$

  6,626,000

 

 

$

  6,567,400

 

 

$

  6,626,000

 

 

$

  6,567,400

 

Corporate assets

 

  1,145,500

 

 

 

  7,378,800

 

 

 

  1,145,500

 

 

 

  7,378,800

 

Consolidated total assets

$

  7,771,500

 

 

$

  13,946,200

 

 

$

  7,771,500

 

 

$

  13,946,200

 

Corporate assets noted above are comprised primarily of our cash and investments, and property and equipment not directly associated with the manufacturing, warehousing, shipping and receiving activities.